Spirits - Brazil

After spirits experienced declined in volume terms in 2009 mainly constrained by rises in taxes levied on such products combined with limited disposable incomes among lower-income brackets, spirits recorded total volume growth of almost 2% in 2010. The poor performance in the northeast region in 2009, which is the key consumer of whiskies, rum, brandy and cachaça, contributed to the fall in sales during the year. With recovery of disposable incomes, declining unemployment rates and improved...

Euromonitor International's Spirits in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Spirits in Brazil
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Positive Economic Indicators and Fifa World Cup Fuel Sales in 2010
Growing Investments in Premium Alcoholic Drinks
AmBev Continues To Grow in 2010
Shift To Off-trade Spurs Sales in Supermarkets/hypermarkets
Optimistic Outlook for Alcoholic Drinks
Key Trends and Developments
Consumption of Alcoholic Drinks Becomes More Sophisticated in Brazil
Northeast Region Is Focus of Investments by Alcoholic Drinks Manufacturers
Potential Consumer in Alcoholic Drinks: Women
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailers
Summary 2 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2009-2010
Summary 4 Speculated Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Summary 5 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Category 2010
Table 3 Selling Margin of a Typical Beer Brand 2010
Table 4 Selling Margin of a Typical Wine Brand 2010
Table 5 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 6 Research Sources
AmBev
Strategic Direction
Key Facts
Summary 7 AmBev - Cia Brasileira de Bebidas: Key Facts
Summary 8 AmBev - Cia Brasileira de Bebidas: Operational Indicators
Company Background
Production
Summary 9 AmBev - Cia Brasileira de Bebidas: Production Statistics 2010
Competitive Positioning
Summary 10 AmBev - Cia Brasileira de Bebidas: Competitive Position 2010
Cervejaria Petrópolis SA
Strategic Direction
Key Facts
Summary 11 Cervejaria Petrópolis SA: Key Facts
Summary 12 Cervejaria Petrópolis SA: Operational Indicators
Company Background
Production
Summary 13 Cervejaria Petrópolis SA: Production Statistics 2010
Competitive Positioning
Summary 14 Cervejaria Petrópolis SA: Competitive Position 2010
Cervejarias Kaiser Brasil SA
Strategic Direction
Key Facts
Summary 15 Cervejarias Kaiser Brasil SA: Key Facts
Summary 16 Cervejarias Kaiser Brasil SA: Operational Indicators
Company Background
Production
Summary 17 Cervejarias Kaiser Brasil SA: Production Statistics 2010
Competitive Positioning
Summary 18 Cervejarias Kaiser Brasil SA: Competitive Position 2010
Cia Müller De Bebidas
Strategic Direction
Key Facts
Summary 19 Cia Müller de Bebidas: Key Facts
Summary 20 Cia Müller de Bebidas: Operational Indicators
Company Background
Production
Summary 21 Cia Müller de Bebidas: Production Statistics 2010
Competitive Positioning
Summary 22 Cia Müller de Bebidas: Competitive Position 2010
Cooperativa Vinícula Aurora Ltda
Strategic Direction
Key Facts
Summary 23 Cooperativa Vinícola Aurora Ltda: Key Facts
Summary 24 Cooperativa Vinícola Aurora Ltda: Operational Indicators
Company Background
Production
Summary 25 Cooperativa Vinícola Aurora Ltda: Production Statistics 2010
Competitive Positioning
Summary 26 Cooperativa Vinícola Aurora Ltda: Competitive Position 2010
Expand Group Brasil SA
Strategic Direction
Key Facts
Summary 27 Expand Group Brasil SA: Key Facts
Summary 28 Expand Group Brasil SA: Operational Indicators
Company Background
Private Label
Competitive Positioning
Schincariol Participações E Representações SA
Strategic Direction
Key Facts
Summary 29 Schincariol Participações e Representações SA: Key Facts
Summary 30 Schincariol Participações e Representações SA: Operational Indicators
Company Background
Production
Summary 31 Schincariol Participações e Representações SA: Production Statistics 2010
Competitive Positioning
Summary 32 Schincariol Participações e Representações SA: Competitive Position 2010
Vinhos Salton SA Indústria E Comércio
Strategic Direction
Key Facts
Summary 33 Vinhos Salton SA Indústria e Comércio: Key Facts
Summary 34 Vinhos Salton SA Indústria e Comércio: Operational Indicators
Company Background
Production
Summary 35 Vinhos Salton SA Indústria e Comércio: Production Statistics 2010
Competitive Positioning
Summary 36 Vinhos Salton SA Indústria e Comércio: Competitive Position 2010
Viti Vinicola Cereser Ltda
Strategic Direction
Key Facts
Summary 37 Vitivinícola Cereser SA: Key Facts
Company Background
Production
Summary 38 Vitivinícola Cereser SA: Production Statistics 2010
Competitive Positioning
Summary 39 Vitivinícola Cereser SA: Competitive Position 2010
Ypióca Agroindustrial Ltda
Strategic Direction
Key Facts
Summary 40 Ypióca Agroindustrial Ltda: Key Facts
Summary 41 Ypióca Agroindustrial Ltda: Operational Indicators
Company Background
Production
Summary 42 Ypióca Agroindustrial Ltda: Production Statistics 2010
Competitive Positioning
Summary 43 Ypióca Agroindustrial Ltda: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Summary 44 Benchmark Brands 2010
Table 22 Sales of Spirits by Category: Total Volume 2005-2010
Table 23 Sales of Spirits by Category: Total Value 2005-2010
Table 24 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 25 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 26 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 30 Sales of Gin by Price Platform 2005-2010
Table 31 Sales of Other Blended Scotch Whisky by Price Platform 2005-2010
Table 32 Sales of Vodka by Price Platform 2005-2010
Table 33 Sales of Flavoured vs Non-flavoured Vodka 2005-2010
Table 34 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 35 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 36 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 37 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 38 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 39 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 40 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 41 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
Table 42 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 43 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 44 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 45 Company Shares of Spirits by National Brand Owner 2006-2010
Table 46 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 47 Brand Shares of Spirits 2007-2010
Table 48 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 49 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 50 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 51 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Spirits

By market: Brazil (in South America), Brazil (in BRICM)