Spirits - Belgium

The cocktail revolution continued apace in 2010. The increasing popularity of cocktails, which make spirits more appealing in terms of taste for younger consumers, was one the main drivers of growth for “mixable” spirits, such as vodka and rum. In order to capitalise on this trend, manufacturers’ new emphasis was on mixing, as they marketed their products as highly versatile and easy to use in cocktails. It is also noticeable that more manufacturers are including cocktail recipes on their...

Euromonitor International's Spirits in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Spirits in Belgium
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Slight Decrease in Volume Sales in 2010
Smoking Ban and Drink-driving Regulations Further Dampen On-trade Sales
Anheuser-Busch Inbevnv Still the Clear Leader
Off-trade Volume Share Increases
New Target Audiences and New Products Expected
Key Trends and Developments
Less Is More - Less Drinking But Better-quality Drinking
Demographic Changes: Rejuvenating Alcoholic Drink Consumer Base and Feminisation
Foodservice Evolution and Cocooning Trend
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailers
Summary 2 Leading Specialist Retailers 2010
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2009-2010
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 4 Selling Margin of a Typical Beer Brand 2010
Table 5 Selling Margin of a Typical Wine Brand 2010
Table 6 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 4 Research Sources
Alken Maes NV Sa, Brouwerijen
Strategic Direction
Key Facts
Summary 5 Brouwerijen Alken Maes NV SA: Key Facts
Summary 6 Brouwerijen Alken Maes NV: Operational Indicators
Company Background
Production
Summary 7 Brouwerijen Alken Maes NV SA: Production Statistics 2010
Competitive Positioning
Summary 8 Brouwerijen Alken Maes NV: Competitive Position 2010
Bruggeman NV
Strategic Direction
Key Facts
Summary 9 Bruggeman NV: Key Facts
Company Background
Production
Summary 10 Bruggeman NV: Production Statistics 2010
Competitive Positioning
Summary 11 Bruggeman NV: Competitive Position 2010
Duvel Moortgat NV
Strategic Direction
Key Facts
Summary 12 Duvel Moortgat NV: Key Facts
Summary 13 Duvel Moortgat NV: Operational Indicators
Company Background
Production
Summary 14 Duvel Moortgat NV: Production Statistics 2010
Competitive Positioning
Summary 15 Duvel Moortgat NV: Competitive Position 2010
Haacht NV Sa, Brouwerij
Strategic Direction
Key Facts
Summary 16 Brouwerij Haacht NV SA: Key Facts
Summary 17 Brouwerij Haacht NV SA: Operational Indicators
Company Background
Production
Summary 18 Brouwerij Haacht NV SA: Production Statistics 2010
Competitive Positioning
Summary 19 Haacht NV SA, Brouwerij: Competitive Position 2010
Prik&tik Cvba
Strategic Direction
Key Facts
Summary 20 Prik&Tik CVBA: Key Facts
Summary 21 Prik&Tik CVBA: Operational Indicators
Company Background
Private Label
Summary 22 Prik&Tik CVBA: Private Label Portfolio
Competitive Positioning
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Summary 23 Benchmark Brands 2010
Table 23 Sales of Spirits by Category: Total Volume 2005-2010
Table 24 Sales of Spirits by Category: Total Value 2005-2010
Table 25 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 26 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 30 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 31 Sales of Gin by Price Platform 2005-2010
Table 32 Sales of Other Blended Scotch Whisky by Price Platform 2005-2010
Table 33 Sales of Vodka by Price Platform 2005-2010
Table 34 Sales of Flavoured vs Non-flavoured Vodka 2005-2010
Table 35 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 36 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 37 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 38 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 39 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 40 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 41 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 42 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
Table 43 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 44 Tequila Production, Imports and Exports: Total Volume 2004-2009
Table 45 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 46 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 47 Company Shares of Spirits by National Brand Owner 2006-2010
Table 48 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 49 Brand Shares of Spirits 2007-2010
Table 50 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 51 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 52 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 53 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015

Tweet

Related research categories

By sector: Spirits

By market: Belgium (in Europe)