Specialty Spirits in Australia to 2014 (Spirits)

This databook provides key data and information on the Specialty Spirits in Australia (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The specialty spirits category was valued at A$120.7m ($101.2m) in 2009, representing a negative CAGR of 0.7% since 2004. *By the end of 2014, the specialty spirits category will be worth A$117.4m ($98.4m), with an expected negative CAGR of 0.6% between 2009 and 2014. *The specialty spirits market volume totaled 3.9 million liters in 2009, representing a negative CAGR of 2.1% since 2004. *By the end of 2014, the specialty spirits market will total 3.6 million liters, with an expected negative CAGR of 1.7% between 2009 and 2014. *Akropolis is the market leader with an 18.9% share of the market.

• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: specialty spirits

Chapter 2 Definition

Chapter 3 Category Analysis: Specialty Spirits
Value analysis (Australian Dollar), 2004-09
Value analysis (Australian Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Specialty spirits, Australia, value by segment (A$m), 2004-14
Figure 2: Specialty spirits, Australia, volume by segment (liters, million), 2004-14
Figure 3: Specialty spirits, Australia, company share by volume (%), 2008-09
Figure 4: Specialty spirits, Australia, distribution channels by volume (%), 2008-09
Figure 5: Annual data review process

LIST OF TABLES
Table 1: Speciality spirits category definitions
Table 2: Speciality spirits distribution channels
Table 3: Specialty spirits, Australia, value by segment (A$m), 2004-09
Table 4: Specialty spirits, Australia, value forecast by segment (A$m), 2009-14
Table 5: Specialty spirits, Australia, value by segment ($m), 2004-09
Table 6: Specialty spirits, Australia, value forecast by segment ($m), 2009-14
Table 7: Specialty spirits, Australia, volume by segment (liters, million), 2004-09
Table 8: Specialty spirits, Australia, volume forecast by segment (liters, million), 2009-14
Table 9: Specialty spirits, Australia, brand share by volume (%), 2008-09
Table 10: Specialty spirits, Australia, volume by brand (liters, million), 2008-09
Table 11: Specialty spirits, Australia, company share by volume (%), 2008-09
Table 12: Specialty spirits, Australia, volume by company (liters, million), 2008-09
Table 13: Specialty spirits, Australia, distribution channels by volume (%), 2008-09
Table 14: Specialty spirits, Australia, volume by distribution channel (liters, million), 2008-09
Table 15: Specialty spirits, Australia, expenditure per capita (A$), 2004-09
Table 16: Specialty spirits, Australia, forecast expenditure per capita (A$), 2009-14
Table 17: Specialty spirits, Australia, expenditure per capita ($), 2004-09
Table 18: Specialty spirits, Australia, forecast expenditure per capita ($), 2009-14
Table 19: Specialty spirits, Australia, consumption per capita (liters), 2004-09
Table 20: Specialty spirits, Australia, forecast consumption per capita (liters), 2009-14
Table 21: Australia population, by age group, 2004-09 (millions)
Table 22: Australia population forecast, by age group, 2009-14 (millions)
Table 23: Australia population, by gender, 2004-09 (millions)
Table 24: Australia population forecast, by gender, 2009-14 (millions)
Table 25: Australia nominal GDP, 2004-09 (A$bn, nominal prices)
Table 26: Australia nominal GDP forecast, 2009-14 (A$bn, nominal prices)
Table 27: Australia real GDP, 2004-09 (A$bn, 2000 prices)
Table 28: Australia real GDP forecast, 2009-14 (A$bn, 2000 prices)
Table 29: Australia real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Australia real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Australia consumer price index, 2004-09 (2000=100)
Table 32: Australia consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Spirits

By market: Australia (in Oceania)