Sparkling Wines in the USA
American consumers will be drinking more sparkling wines from around the world than ever before in 2012, according to a new study published by Wine Intelligence. A broadening of the consumer base, a greater range on offer, and an increasing desire among some consumers to make sparkling wine a regular rather than occasional treat are the main factors driving the trend, according to the report’s authors. According to the Wine Intelligence USA Sparkling Report 2012, over 30 million Americans say they drink sparkling wine at least once a year. For the majority of this population their sparkling wine experience is confined to perhaps one or two glasses a year, on special occasions. The data in this new report is derived from Wine Intelligence’s own tracking research of US sparkling wine drinkers – the most recent wave of which was a survey of 1,055 American adults over the age of 21 who drink sparkling wine. This was conducted in November 2011, using quota sampling to be representative of all US sparkling wine drinkers. The general picture for 2012 is one of continued growth, according to the report. While the majority of consumers surveyed don’t expect to change their bubbles-drinking habits over the next 12 months, 19% of survey respondents said they would be drinking more sparkling wine in 2012, versus 3% who said they would drink less.
Table of contents
- US market for sparkling wines
- Sparkling wines by type
- Profiles of sparkling wine drinkers
- Sparkling wine brand health
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