South Korea Wine Market Landscapes Report

Published: July 2011

Publisher: Wine Intelligence

Product ref: 151755

Pages: 117

Format: PDF

Delivery: By product vendor

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

Satisfaction guarantee

Satisfaction guarantee

Many resellers don't offer refunds full stop. We're different. If you are dissatisfied with your purchase let us know within 5 working days. If we are unable to address the problem to your satisfaction we will give you a full refund.

Price guarantee: Yes - details here

Price guarantee

Price guarantee

Our prices are competitive, and to ensure you get the most attractive deal available, we'll do our very best to match any price in the unlikely event you can find the same product for less elsewhere.

All we ask for is reasonable proof of the report being currently available at the lower price.

If you do find a lower price, contact James Jordan on: +44 (0)1527 573 618 Intl, 1-866-545-5878 Toll-Free from US or use the call back form below

Price: $ 2400.00

Report description

A brightening picture for the South Korean economy is set to boost the fortunes of imported wine suppliers following commercial and economic setbacks over the past two years, according to a new research report from Wine Intelligence. The South Korea Landscapes report reveals that this emerging market has a growing population of regular drinkers of imported wine who are a young and wine adventurous group. Of the total imported wine drinking population (between the ages of 19 and 50) surveyed by Wine Intelligence, around 60% say they are drinking foreign varietals at least once a month. Over three quarters of these regular consumers are under the age of 40 and the majority are keen to try new and different styles of wine, according to the report. Chile and France currently are the major market players with Italy, California and Australia currently forming a second tier, in terms of consumer awareness and purchase behaviour, according to the report. However, the future potential for foreign wines is revealed by favourable associations South Korean consumers have for other countries: the report shows that imported wine drinkers hold very positive attitudes (in descending order) towards France, Australia, New Zealand, Italy and Chile; all of which enjoy over 60% positive affinity. Only China and South Africa carry negative connotations.

Table of contents

  • Introduction
  • South Korean country profile
  • Regulation, license & tax
  • South Korean wine market in global context
  • South Korean wine market
  • South Korean imported grape-based wine drinkers
  • Beverage repertoire
  • Wine drinking attitudes
  • Off-trade consumption
  • On-trade consumption
  • Country, region of origin and brand health
  • Consumer profiling by age
  • Consumer profiling by region
  • Appendix

Price: $ 2400.00

Related research categories

By sector: Wine (in Wine & Champagne)

By market: South Korea (in Asia)