South Korea Beer Market Insights 2013

South Korea Beer Market Insights 2013

Published: July 2013
Publisher: Canadean Ltd
Product ref: 176738
Pages: 60
Format: PDF
Delivery: By product vendor

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Product Synopsis
A detailed market research report on the South Korea beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the South Korea beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
The imported beer market is growing and is beginning to threaten domestic brands.

What are the key drivers behind recent market changes?
The Korean market is dynamic and tends to shift every couple of years. Leading producers are, therefore, likely to try and compete with imported products.

What makes this report unique and essential to read?
The South Korean Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the South Korea Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
Hite and Oriental Brewery have continued to lead the market in 2012. Together they hold 96% of the Korean beer market.

OB has now overtaken Hite as the market leader due to a superior management system and internal problems within Hite.

Imported beer continues to increase the choices available to consumers, with Budweiser and Asahi among the leading players.

Packaging remains standardized in South Korea, with refillable glass bottles easily leading the market.

The export of Korean beer is growing strongly. There is growing success in Mongolia and Australia with Cass and OB Golden Lager.

Key Highlights
OB is strengthening its distribution network across non-metropolitan areas, where Hite previously held an iron grip.

Increased costs in raw materials, logistics and tax duties have led average prices to grow in 2012.

Japanese beers such as Asahi and Kirin have made inroads into the market thanks to the increasing popularity of Japanese pub-style restaurants called Izakaya.

Off-premise sales have been increasing, with consumers taking advantage of greater beer varieties and lower prices in supermarkets.

Price: $6196.00

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Related research categories

By sector: Beer (in Beer & Cider)

By market: South Korea (in Asia)


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