South Korea Beer Market Insights 2013

Published: July 2013

Publisher: Canadean Ltd

Product ref: 176738

Pages: 60

Format: PDF

Delivery: By product vendor

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Price: $ 6196.00

Report description

Product Synopsis
A detailed market research report on the South Korea beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the South Korea beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
The imported beer market is growing and is beginning to threaten domestic brands.

What are the key drivers behind recent market changes?
The Korean market is dynamic and tends to shift every couple of years. Leading producers are, therefore, likely to try and compete with imported products.

What makes this report unique and essential to read?
The South Korean Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the South Korea Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
Hite and Oriental Brewery have continued to lead the market in 2012. Together they hold 96% of the Korean beer market.

OB has now overtaken Hite as the market leader due to a superior management system and internal problems within Hite.

Imported beer continues to increase the choices available to consumers, with Budweiser and Asahi among the leading players.

Packaging remains standardized in South Korea, with refillable glass bottles easily leading the market.

The export of Korean beer is growing strongly. There is growing success in Mongolia and Australia with Cass and OB Golden Lager.

Key Highlights
OB is strengthening its distribution network across non-metropolitan areas, where Hite previously held an iron grip.

Increased costs in raw materials, logistics and tax duties have led average prices to grow in 2012.

Japanese beers such as Asahi and Kirin have made inroads into the market thanks to the increasing popularity of Japanese pub-style restaurants called Izakaya.

Off-premise sales have been increasing, with consumers taking advantage of greater beer varieties and lower prices in supermarkets.

Table of contents

Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameter Tables
Population Size and Growth 1984-2015F
Economic Indicators 2004-2014F
Legislation and Taxation Tables
Table 1.5.1 Taxation Base
Table 1.5.3 Legal controls on Beer
Table 1.5.4 Tax Burden on Beer @ 5% Abv, 2012
Market Background Briefing
Beer Definitions by Type – Local Segmentation
Beer Definitions by Type – Standard Price Segmentation
Beer Definitions by Type – Alcoholic Strength
Beer Definitions by Type – Beer Type
Beer Definitions by Type – Local, National and International
Market Update
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2012
Distribution 2012
Packaging 2012
Market Commentary
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Super premium Beer Brands - Volume, 2010-2012
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importers, 2012
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2012
Packaging Trends
Chart - Distribution by Channel, 2012
Chart - Consumption by Price Segment, 2012
Market Valuation & Pricing
Beer Market Valuation (Local Currency), 2011-2013F
Distribution Trends
Distribution and Pricing Tables
Table 3.4.1 - Outlet Universe For Beer - Number/% Share, 2007-2012
Table 3.4.2 - Outlet Universe For Beer By Turnover - Value/% Share, 2007-2012
Table 3.5.1 - Leading Retail Groups For Beer - Number/% Share, 2007-2012
Table 3.5.2 - Leading Retail Groups For Beer - Turnover/% Share, 2007-2012
Table 3.8 - Leading Importers and Distributors, 2012
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2011-2013
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2011-2013
Beer Data Tables
Commercial Beverage Consumption - per Capita - Litres, 2002-2013F
Commercial Beverage Consumption - per Capita - % Share, 2002-2013F
Commercial Beverage Consumption - per Capita - Growth, 2002-2012
Commercial Beverage Consumption - Million Litres, 2002-2013F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption - Growth, 2002-2013F
Consumption of FABs and Cider, 2001-2013F
Beer Foreign Trade By Country (Imports), 2009-2013F
Beer Foreign Trade By Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2009-2013F
Beer Distribution: On vs Off Premise, 2009-2013F
Brewer Profiles
HITE BREWERY COMPANY LTD
ORIENTAL BREWERY COMPANY LTD
Smaller Brewers
HEINEKEN KOREA

List of Tables
Table 1: Data Revisions Summary
Table 2: South Korea Population Size and Growth, 1991-2015F
Table 3: Asia Population Size and Growth, 2002-2013F
Table 4: South Korea Economic Indicators, 2004-2014F
Table 5: Taxation Base
Table 6: Legal controls on Beer
Table 7: Tax Burden on Beer @ 5% Abv, 2012
Table 8: Leading Retail Groups for Beer 2008-2012 (number of outlets)
Table 9: Beer Key Facts
Table 10: Top 10 Beer Brands - Volume, 2010-2012
Table 11: Top 10 International Premium and Super premium Beer Brands - Volume, 2010-2012
Table 12: Licensed Brand Owners and Licensees
Table 13: Beer Market Valuation (Local Currency), 2011-2013F
Table 14: Trade Margin Build-Up Model
Table 15: Selected Consumer Beer Prices: Off-Premise, 2011-2013
Table 16: Selected Consumer Beer Prices: On-Premise, 2011-2013
Table 17: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
Table 18: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 19: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 20: Commercial Beverage Consumption - Million Liters, 2002-2013F
Table 21: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Table 22: Beer Production/Trade/Consumption, 2002-2013F
Table 23: Beer Production/Trade/Consumption - Growth, 2002-2013F
Table 24: Consumption of FABs and Cider, 2002-2013F
Table 25: Beer Foreign Trade By Country (Imports), 2009-2013F
Table 26: Beer Foreign Trade By Country (Exports), 2009-2013F
Table 27: Beer Market Valuation (Local Currency), 2011-2013F
Table 28: Beer Consumption by Local Definition, 2009-2013F
Table 29: Beer Consumption by Standard Price Segmentation, 2009-2013F
Table 30: Beer Consumption by Alcoholic Strength, 2009-2013F
Table 31: Beer Consumption by Type, 2009-2013F
Table 32: Beer Consumption by Geographic Scope, 2009-2013F
Table 33: Beer All Trademarks, 2008-2012
Table 34: Beer Brands by Local Definition, 2008-2012
Table 35: Beer Brands by Standard Price Segment, 2008-2012
Table 36: Beer Brands by Alcoholic Strength, 2008-2012
Table 37: Beer Brands by Type, 2008-2012
Table 38: Imported Brands by Origin, 2008-2012
Table 39: Beer Licensed Brands, 2008-2012
Table 40: Beer Trademark Owners, 2008-2012
Table 41: Beer Local Operators, 2008-2012
Table 42: Beer leading Brewers/Importers, 2008-2012
Table 43: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
Table 44: Beer Distribution: On vs Off Premise, 2009-2013F
Table 45: Breweries Capacity (000s HL)
Table 45: Hite Brewery Full Brand List
Table 45: Hite Brewery Co. Brand Volumes 2008-2012
Table 46: Breweries Capacity (000s HL)
Table 47: Oriental Brewery Full Brand List
Table 48: Oriental Brewery Brand Volumes 2008-2012
Table 49: Company HEINEKEN KOREA
Table 50: Company 7BRAU
Table 51: Company SAB MILLER

List of Figures
Figure 1: Beer Leading Brewers/Importers, 2012
Figure 2: Beer Consumption by Pack Material/Type, 2012
Figure 3: Beer Distribution by Channel, 2012
Figure 4: Beer Consumption by Price Segment, 2012

Price: $ 6196.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: South Korea (in Asia)