South Africa Country Report 2012: Geo-Demographic and Market Trends on Alcoholic Beverage Categories

This comprehensive report examines the South African consumption market trends (2007-2011) as well as geo-demographic trends among the different alcoholic beverage categories, including local consumer/market trends, and detailed consumer geo-demographic profiling of several categories of alcoholic beverages:

• Flavoured Alcoholic Beverages (RTDs, Spirit Coolers, Ciders)
• Beer
• Wine – Boxes/Jugs
• Wine – Bottles
• Brandy
• White Spirits (Cane, Gin, Vodka)
• Whisky

The consumer analysis is based on an annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:

• What are the variances between consumers of the different alcoholic beverage categories in the market? *How is each alcoholic beverage category positioned?
• What are the important consumer and market trends that should be included in your business strategy?
• Who are the consumers among the different alcoholic beverage categories in the market? e.g. age, gender, affluence, life-stage, geographics
• How has the consumer profile of each category changed over the past 5 years?
   
  It examines in detail the demographics and consumption trends of the alcoholic beverage market by category, making it a vital reference report for anyone wanting to understand this segment of the market.

Why purchase this market research report?  

• The report focuses on consumer-based intelligence – the most valuable brand asset
• Provides a comprehensive analysis of the “big picture” with local consumer/market trends
• 78 page report with 80+ charts, graphs, tables
• Salient points and key insights are highlighted and summarised in comment boxes on each page 

Table of contents

1. SA Population Demographic Overview

1.1 South Africa At A Glance: Size; Population; GDP; Gini Coefficient; Life Expectancy; Human Development Index; Top Exports And Import Goods; Top Trading Partners
1.2 SA Province Overview (2011): GDP Contribution And Population Size
1.3 SA Age Estimate (2011): South African Population Age Distribution
1.4 SA Population Race And Gender Estimate (2011): Race; Black; White; Coloured; Indian Or Asian. Gender; Male Or Female

2. Market Trends Of Alcoholic Beverage Consumption: 2007 – 2011

2.1. Alcoholic Beverage Category Definitions: Flavoured Alcoholic Beverages; Beer; Box/Jug Wine; Bottled Wine; Brandy; Whisky; White Spirits (Cane; Gin; Vodka)
2.2. Consumers Of Flavoured Alcoholic Beverage (2007-2011): Total number of consumers; Proportion of South African Adults; Number of glasses/bottles/cans consumed in the past 7 days
2.3. Consumers Of Beer (2007-2011): Total number of consumers; Proportion of South African Adults; Number of glasses/bottles/cans consumed in the past 7 days
2.4. Consumers Of Box/Jug Wine (2007-2011): Total number of consumers; Proportion of South African Adults; Number of glasses consumed in the past 7 days
2.5. Consumers Of Bottled Wine (2007-2011): Total number of consumers; Proportion of South African Adults; Number of glasses/bottles consumed in the past 7 days
2.6. Consumers Of Brandy (2007-2011): Total number of consumers; Proportion of South African Adults; Number of tots consumed in the past 7 days
2.7. Consumers Of Whisky (2007-2011): Total number of consumers; Proportion of South African Adults; Number of tots consumed in the past 7 days
2.8. Consumers Of Cane (2007-2011): Total number of consumers; Proportion of South African Adults; Number of tots consumed in the past 7 days
2.9. Consumers Of Gin (2007-2011): Total number of consumers; Proportion of South African Adults; Number of tots consumed in the past 7 days
2.10. Consumers Of Vodka (2007-2011): Total number of consumers; Proportion of South African Adults; Number of tots consumed in past 7 days

3. Geo-Demographic Profile of Alcoholic Beverage Consumers by Category (2011): Flavoured Alcoholic Beverages; Beer; Box/Jug Wine; Bottled Wine; Brandy; Whisky; White Spirits (Cane; Gin; Vodka)

3.1. Gender Profile: Male; Female
3.3. Age Profile: 15-19; 20-24; 25-29; 30-39; 40-49; 50-59; 60+;
3.4. Life-stage Profile: At Home Singles; Young Independent Singles; Mature Singles; Young Couples; Mature Couples; Young Family; Single Parent Family; Mature Family
3.5. Population Group: Black; White; Coloured; Indian
3.6. Home Language: Afrikaans; English; Zulu; Xhosa; North Sotho; South Sotho; Tswana; Tsonga; Venda; Swazi; Ndebele; Other
3.7. LSM Profile: LSM 1-4; LSM 5-6; LSM 7-8; LSM 9-10
3.8. Personal Income Profile: R1-R799; R800-R1399; R1200-R2499; R2500-R4999; R5000-R9999; R10000-R15999; R16000-R19999; R20000+; No Personal Income
3.9. Household Income Profile: Up to R700; R800-R1199; R1400-R2499; R2500-R4999; R5000-R7999; R8000-R10999; R11000-R19999; R20000+
3.10. Province Profile: Western Cape; Northern Cape; Free State; Eastern Cape; Kwazulu-Natal; Mpumalanga; Limpopo; Gauteng; North-West
3.11. Community Profile: Metropolitan; City; Large Town; Small Town; Large Village; Small Village; Settlement; Rural
3.12. Education Profile: None; Some Primary School; Primary School Complete; Some High School; Matric; Technikon Diploma; University Degree; Other Post Matric
3.13. Work Status Profile: Unemployed; Retired; Student; Housewife; Part Time; Full Time

4. Geo-Demographic Consumer Trends by Category (2007-2011): Flavoured Alcoholic Beverages; Beer; Box/Jug Wine; Bottled Wine; Brandy; Whisky; White Spirits (Cane; Gin; Vodka)

4.1. Consumer Trends By Gender (2007-2011): Male; Female
4.2. Consumer Trends By Life-stage (2008-2011): At Home Singles; Young Independent Singles; Mature Singles; Young Couples; Mature Couples; Young Family; Single Parent Family; Mature Family
4.3. Consumer Trends By Population Group (2007-2011): Black; White; Coloured; Indian
4.4. Consumer Trends By LSM (2007-2011): LSM 1-4; LSM 5-6; LSM 7-8; LSM 9-10
4.5. Consumer Trends By Province (2007-2011): Western Cape; Northern Cape; Free State; Eastern Cape; Kwazulu-Natal; Mpumalanga; Limpopo; Gauteng; North-West

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Related research categories

By sector: General alcohol, Trends, General drinks

By market: South Africa (in Africa), Africa