South Africa Brand Report: Consumers of Sparkling Wine/ Champagne

This comprehensive report examines the South African consumers of sparkling wine: historical market sales (past 5 years), sales forecasts until 2014, global and local consumer/market trends, competitor analysis of key brands in the segment, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:

• What are the historical market sales and forecasts for the next 5 years?
• Who are the key players and brands in the market and how are they positioned?
• What are the important consumer and market trends that should be included in your business strategy?
• Who are the users (and non users) of sparkling wine? e.g. age, gender, affluence, life-stage, geographics
• How do you engage with them? e.g. lifestyle, internet, sports, music interests
• What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines

It provides a comprehensive consumer profile of the entire sparkling wine category (minimum category sample = 1332 consumers), as well as a detailed segmentation by brand, namely: Cinzano; J.C. Le Roux; Nederburg.

It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the sparkling wine category by brand, making it a vital reference report for anyone wanting to understand this segment of the market.

Why purchase this market research report?

• The report focuses on consumer-based intelligence – the most valuable brand asset
• Provides a comprehensive analysis of the “big picture” with global and local consumer/market trends
• Historical sales (past 5 years) and sales forecasts until 2014
• Includes a detailed competitor analysis and brand positioning
• 75 page report with 80+ charts, graphs, tables
• Salient points and key insights are highlighted and summarised in comment boxes on each page

Table of contents

SA Population Demographic Overview

i. South Africa at a Glance: Size, Population, GDP, Gini Coefficient, Life Expectancy, Human Development Index, Top exports and import goods, Top trading partners
ii. SA Gender profile: 1996, 2001, 2007
iii. SA Age profile: 1996, 2001, 2007
iv. SA Age and Gender Population pyramids: 1996, 2001, 2007

1. Historical Sales and Forecasts

1.1. Alcoholic Drinks Production: 2003 – 2014 (Litres Millions)
1.2. Alcoholic Drinks Sales: 2003 – 2014 (US $ Millions)
1.3. Alcoholic Drinks Sales : 2003 – 2014 (SA Rand Millions)

2. Competitor Analysis: Company Profile

2.1. Company Profile: Distell
2.2. Company Profile: JC Le Roux
2.3. Company Profile: Nederburg
2.4. Company Profile: Cinzano

3. Global and South African Wine Trends

3.1. Global Wine Market: Production Trends
3.2. Global Wine Market: Consumption Trends
3.3. South African Wine Market: Background
3.4. South African Wine Market: Current Overview

4. Profile of Sparkling Wine/ Champagne Users and Non-Users (2009)

4.1. Consumers of Sparkling Wine/ Champagne: Overview: Total adult population (2005-2009); Total sparkling wine/ champagne user segment (2005-2009); Usage Overview (2005-2009)
4.2. LSM Group: 16-19; 20-24, 25-34, 35-44, 45-49, 50-54, 55-64, 65+
4.3. Gender: Male; Female
4.4. Age: 16-24; 25-34; 35-49; 50+
4.5. Lifestage: At home singles; Starting-out singles; Couples; Parents; Single parents
4.6. Population Group: Black; White; Coloured; Indian
4.7. Home Language: English, isiZulu, isiXhosa, isiNdebele, Afrikaans, siSwati, Sepedi, Sesotho, Setswana, Tshivenda and Xitsonga
4.8. Province: Western Cape; Northern Cape; Eastern Cape; KwaZulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West

5. Market Trends (2009)

5.1. Average Annual Household Expenditure on Wine (2006) by LSM: 1-4; 5-6; 7-8; 9-10
5.2. Consumer Trends 2006-2009: Race Black; White; Coloured; Indian
5.3. Consumer Trends 2006-2009: Home Language: English, isiZulu, isiXhosa, isiNdebele, Afrikaans, siSwati, Sepedi, Sesotho, Setswana, Tshivenda and Xitsonga

6. Demographic Profile (2009): Cinzano; J.C. Le Roux; Nederburg

6.1. LSM Profile: Brand profile and brand share of each brand by LSM group
6.2. Gender Profile: Brand and brand share of each brand by gender
6.3. Age Profile: Brand Profile and brand share of each brand by age
6.4. Lifestage Profile: Brand profile and brand share of each brand by lifestage
6.5. Population Group: Brand profile and brand share of each brand by population group
6.6. Home Language: Brand Profile ad brand share of each brand by home language
6.7. Province Profile: Brand Profile and brand share of each brand by province

7. Lifestyle (2009): Cinzano; J.C. Le Roux; Nederburg

7.1. Cellphone Ownership: Cellphone ownership by brand
7.2. Payment Mechanism: Payment Mechanism brand
7.3. Make of Cellphone: Cellphone brands by segment brand
7.4. Cellular Network Provider: Cellular network provider by brand
7.5. PC and Laptop Ownership: Ownership of PC and Laptop by brand
7.6. Internet Access (Past 7 Days): Internet access in past seven days by brand
7.7. Financial Institutions: Financial institutions by brand
7.8. Sports Interests: Sports interested in by segment brand
7.9. Sports participated: Sports participated in by segment brand
7.9. Favourite Music: Favourite music types by brand
7.10. Frequency of cinema visits: Frequency of cinema visits in average four weeks by brand

8. Media (2009): Cinzano; J.C. Le Roux; Nederburg

8.1. Newspaper readership: Top three daily and weekly newspapers by brand
8.2. Magazine readership: Top three weekly and monthly magazines by brand
8.3. Free Magazine readership: Top three “free” magazine readership by brand
8.4. TV channels: Top three TV channels by brand
8.5. TV channels via DStv: Top three TV channels via DStv by brand
8.6. Radio Stations: Top three radio stations by brand

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Related research categories

By sector: Champagne (in Wine & Champagne), Wine (in Wine & Champagne)

By market: South Africa (in Africa), Africa