South Africa Brand Report: Consumers of Liqueurs
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:
*Who are the key players and brands in the market and how are they positioned?
*What are the important global and local market trends that should be included in your business strategy?
*What is the size of the consumer market and consumer purchasing trends (2007-2011) and what is the consumer forecast for 2012-2016?
*What are the brand penetration trends (2007-2011) for key brands in the market?
*Who are the consumers of Liqueur? What are geo-demographic trends among purchasers (2007-2011)? e.g. age, gender, affluence, life-stage, geographics
*How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
*What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines
It provides a comprehensive consumer profile of the Liqueur category (minimum category sample = 2 620 consumers), as well as a detailed segmentation by brand, namely: Amarula Cream, Cape Velvet, Jägermeister and Oude Meester.
Additional brands that forms part of the market trends and geo-demographic trends analysis of Liqueur consumers are Advocaat Bols, Baileys, Frangelico, Kahlua, Natures Own.
It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the Liqueur category by brand, making it a vital reference report for anyone wanting to understand this segment of the market.
WHY PURCHASE THIS MARKET RESEARCH REPORT?
*The report focuses on consumer-based intelligence – the most valuable brand asset
*Provides a comprehensive analysis of the “big picture” with global and local market trends and insights
*Historical (2007-2011) market consumption trends, brand trends and geo-demographic consumer trends
*Includes a detailed company/brand analysis of the key market competitors
*Detailed reports filled with insights, charts, graphs and tables
*Salient points and key insights are highlighted and summarised in comment boxes on each page
Table of contents1. SA Population Demographic Overview
1.1. South Africa At A Glance: Size; Population; GDP; Gini Coefficient; Life Expectancy; Human Development Index; Top Exports And Import Goods; Top Trading Partners
1.2. SA Province Overview (2011): GDP Contribution And Population Size
1.3. SA Age Estimate (2011): South African Population Age Distribution
1.4. SA Population Race And Gender Estimate (2011): Race; Black; White; Coloured; Indian Or Asian. Gender; Male Or Female
2. Liqueur Trends Global & South African Overview
2.1. Global Overview: Alcoholic Beverage Industry
2.2. Global Overview: Alcoholic Beverage Consumption
2.3. South African Overview: Alcoholic Beverage Industry
2.4. Global Overview: Liqueur
3. Company/Brand analysis
3.1. Distell Company Profile
3.2. Amarula Brand Profile (Distell)
3.3. Oude Meester Brand Profile (Distell)
3.4. Jägermeister Company Profile
3.5. Brandhouse Company Profile
3.6. Cape Velvet Brand Profile
4. Survey Methodology
5. Liqueur Usage & Brand Trends: 2007-2011
5.1. Liqueur Consumers: Number of Consumer, Consumer Frequency (2007 – 2011)
5.2. Liqueur Consumption Trends (2007 – 2011)
5.3. Consumer Trends by Brand (consumed in the past 7 days, 2007 – 2011)
5.4. Consumer Trends by Brand (consumed most often, 2007 – 2011)
5.5. Brand Loyalty of Liqueur Consumers by Brand (2011)
5.6. Liqueur Usage Trends (2007 – 2011)
5.7. Liqueur consumption (light, medium, heavy) by LSM (2011)
5.8. Liqueur consumption (light, medium, heavy) by Population Group (2011)
5.9. Liqueur consumption (light, medium, heavy) by Home Language (2011)
6. Consumer Forecast: 2012 - 2016
6.1. Liqueur Consumer Forecast: 2012-2016
7. Geo-Demographic Trends Among Consumers: 2007-2011
7.1. Gender: Male; Female
7.2. Age: 16-19; 20-24, 25-29, 30-39, 40-49, 50-54, 55-64, 60+
7.3. Lifestage: At home singles; Young Independent Singles, Mature Singles, Young Couples, Mature Couples, Young Families, Single Parent Families, Mature Families
7.4. LSM Group: 1-4; 5; 6; 7; 8; 9; 10
7.5. Population Group: Black; White; Coloured; Indian
7.6. Home Language: English, isiZulu, isiXhosa, isiNdebele, Afrikaans, siSwati, Sepedi, Sesotho, Setswana, Tshivenda and Xitsonga
7.7. Province: Western Cape; Northern Cape; Eastern Cape; KwaZulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
7.8. Community Type: Rural; Small Village, Large Village, Small Town, Large Town, City, Metropolitan Area
8. Brand Profile and Brand Penetration (2011): Amarula Cream, Cape Velvet, Jagermeister and Oude Meester.
8.1. Gender Profile: Brand Profile and brand penetration of each brand by gender
8.2. Age Profile: Brand Profile and brand penetration of each brand by age
8.3. Lifestage Profile: Brand profile and brand penetration of each brand by lifestage
8.4. LSM Profile: Brand profile and brand penetration of each brand by LSM
8.5. Population Group: Brand profile and brand penetration of each brand by population group
8.6. Home Language: Brand Profile ad brand penetration of each brand by home language
8.7. Province Profile: Brand Profile and brand penetration of each brand by province
8.8. Community Profile: Brand Profile and brand penetration of each brand by community
9. Cellphone & Internet (2011): Amarula Cream, Cape Velvet, Jagermeister and Oude Meester.
9.1. Cellphone Ownership: Cellphone ownership by brand
9.2. Payment Mechanism: Payment Mechanism brand
9.3. Make of Cellphone: Cellphone brands by segment brand
9.4. Cellular Network Provider: Cellular network provider by brand
9.5. Top 10 Daily Cellphone Activities: Daily cellphone activities by brand
9.6. PC and Laptop Ownership: Ownership of PC and Laptop by brand
9.7. Internet Access (Past 7 Days): Internet access in past seven days by brand
9.8. Online Purchase (Past 12 Months): Online purchase in the past 12 months by brand
9.9. Computer: Top 10 Internet Activities: Internet activities by brand
9.10. Cellphone/Mobile: Top 10 Internet Activities: Internet activities by brand
10. Lifestyle (2011): Amarula Cream, Cape Velvet, Jagermeister and Oude Meester.
10.1. Financial Institutions: Main bank for all banking transactions by brand
10.2. Sports Interests: Top 10 Sports interested in by selected brand
10.3. Sports Participation: Top 10 Sports participated in by selected brand
10.4. Favourite Music: Top 10 Favourite music types by selected brand
10.5. Frequency of cinema visits: Frequency of cinema visits in average four weeks by brand
11. Media (2011): Amarula Cream, Cape Velvet, Jagermeister and Oude Meester.
11.1. Online Computer Media Usage: Online media usage by brand
11.2. Online Cellphone Media Usage: Online media usage by brand
11.3. Average Newspaper Readership: Average readership of daily and weekly newspapers by brand
11.4. Newspaper Readership: Top three daily and weekly newspapers by brand
11.5. Average Magazine Readership: Average readership of weekly and monthly magazines by brand
11.6. Magazine Readership: Top three weekly and monthly magazines by brand
11.7. Top 3 Terrestrial TV channels (Viewed Past 7 Days): Top three terrestrial TV channels viewed past 7 days by brand
11.8. Top 3 DSTV TV channels (Viewed Past 7 Days: Top three DSTV TV channels viewed past 7 days by brand
11.9. Radio Stations (Past 7 Days): Top three radio stations listened to in past 7 days by brand
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Current time at just-drinks headquarters: 10:05am (Friday, 24 May 2013)