South Africa Brand Report: Consumers of Fruit/Vegetable Juices (Ready-To-Drink)
Report description
The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.
SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:
Who are the key players and brands in the market and how are they positioned?
What are the important global and local market trends that should be included in your business strategy?
What is the size of the consumer market and consumer purchasing trends (2007-2011) and what is the consumer forecast for 2012-2016?
What are the brand penetration trends (2007-2011) for key brands in the market?
Who are the consumers of Fruit/Vegetable Juices? What are geo-demographic trends among purchasers (2007-2011)? e.g. age, gender, affluence, life-stage, geographics
How do you engage with them? e.g. lifestyle, cellphone, Internet, sports, music interests
What media do you use to communicate to them? e.g. online media, TV, radio, newspapers, magazines
It provides a comprehensive consumer profile of the Fruit/Vegetable Juices (ready-to-drink) category (minimum category sample = 12 640 consumers), as well as a detailed segmentation by brand, namely: Bonnita Cabana, CapriSun, Ceres, Clover Tropika, Liqui-Fruit, Minute Maid, OROS Ready-To-Drink, PureJoy, Quali Juice, Take 5.
Additional brands that form part of the market trends and geo-demographic trends analysis of Fruit/Vegetable Juices (ready-to-drink) consumers are: All Gold, Bibo Ready To Drink, Bon Appetit, Bonnita All Juice, Ceres Junior Juice, Ceres Sparkling, Danao, Clover Krush, Clover Nectar, Clover Life, Crystal Valley, Fiesta, 5 Alive, Fruitime, Fruitree, Just Juice, Liqui Cooler, Monis, DairyBelle Real, The Real Juice Company.
It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the Fruit/Vegetable Juices (ready-to-drink) category by brand, making it a vital reference report for anyone wanting to understand this segment of the market.
WHY PURCHASE THIS MARKET RESEARCH REPORT?
*The report focuses on consumer-based intelligence – the most valuable brand asset
*Provides a comprehensive analysis of the “big picture” with global and local market trends and insights
*Historical (2007-2011) market consumption trends and consumer forecast (2012-2016), brand trends and geo-demographic consumer trends (2007-2011)
*Includes a detailed company/brand analysis of the key market competitors
*Detailed reports filled with insights, charts, graphs and tables
*Salient points and key insights are highlighted and summarised in comment boxes on each page
Table of contents
1. SA Population Demographic Overview1.1. South Africa At A Glance: Size; Population; GDP; Gini Coefficient; Life Expectancy; Human Development Index; Top Exports And Import Goods; Top Trading Partners
1.2. SA Province Overview (2011): GDP Contribution And Population Size
1.3. SA Age Estimate (2011): South African Population Age Distribution
1.4. SA Population Race And Gender Estimate (2011): Race; Black; White; Coloured; Indian Or Asian. Gender; Male Or Female
2. Fruit/Vegetable Juices (ready-to-drink) Trends: Global & South Africa Overview
2.1. Global Market Overview
2.2. South African Overview
3. Company/Brand analysis
3.1. Tiger Brands Company Profile
3.2. OROS (Ready-To-Drink) Brand Profile
3.3. Parmalat Company Profile
3.4. PureJoy & Bonnita Cabana Brand Profile
3.5. Clover Company Profile
3.6. Clover Tropika Brand Profile
3.7. Kraft Foods/CapriSun Company/Brand Profile
3.8. Pioneer Foods/Ceres & Liqui-Fruit Company/Brand Profile
3.9. Coca-Cola/Minute Maid Company/Brand Profile
3.10. Take 5 Company Profile
4. Survey Methodology
5. Fruit/Vegetable Juices (ready-to-drink) Usage & Brand Trends: 2007-2011
5.1. Fruit/Vegetable Juice (ready-to-drink) Users: Number of Users, Usage Frequency (2007-2011)
5.2. Fruit/Vegetable Juice (ready-to-drink) Usage Trends: 2007-2011
5.3. Fruit/Vegetable Juice (ready-to-drink) Consumer Trends by Brand (bought past 7 days):
2007 – 2011
5.4. Brand Loyalty of Fruit/Vegetable Juice (ready-to-drink) consumers (in past 7 days) by brand (2011)
6. Consumer Forecast: 2012-2016
6.1. Fruit /Vegetable Juice Consumer Forecast
7. Geo-Demographic Trends Among Fruit/Vegetable Juice (ready-to-drink) Consumers: 2007-2011
7.1. Gender: Male; Female
7.2. Age: 16-19; 20-24, 25-29, 30-39, 40-49, 50-59, 60+
7.3. Lifestage: At home singles; Young Independent Singles, Mature Singles, Young Couples, Mature Couples, Young Families, Single Parent Families, Mature Families
7.4. LSM Group: 1-4; 5; 6; 7; 8; 9; 10
7.5. Population Group: Black; White; Coloured; Indian
7.6. Home Language: English, isiZulu, isiXhosa, isiNdebele, Afrikaans, siSwati, Sepedi, Sesotho, Setswana, Tshivenda and Xitsonga
7.7. Province: Western Cape; Northern Cape; Eastern Cape; KwaZulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
7.8. Community Type: Rural; Small Village, Large Village, Small Town, Large Town, City, Metropolitan Area
8. Brand Profile and Brand Penetration (2011): Bonnita Cabana, CapriSun, Ceres, Clover Tropika, Liqui-Fruit, Minute Maid, OROS Ready-To-Drink, PureJoy, Quali Juice, Take 5.
8.1. Gender Profile: Brand profile and brand penetration of each brand by gender
8.2. Age Profile: Brand profile and brand penetration of each brand by age
8.3. Lifestage Profile: Brand profile and brand penetration of each brand by lifestage
8.4. LSM Profile: Brand profile and brand penetration of each brand by LSM group
8.5. Population Group: Brand profile and brand penetration of each brand by population group
8.6. Home Language: Brand profile ad brand penetration of each brand by home language
8.7. Province Profile: Brand profile and brand penetration of each brand by province
8.8. Community Profile: Brand profile and brand penetration of each brand by community
9. Cellphone & Internet (2011): Bonnita Cabana, CapriSun, Ceres, Clover Tropika, Liqui-Fruit, Minute Maid, OROS Ready-To-Drink, PureJoy, Quali Juice, Take 5.
9.1. Cellphone Ownership: Cellphone ownership by brand
9.2. Make of Cellphone: Cellphone brands by segment brand
9.3. Cellular Network Provider: Cellular network provider by brand
9.4. Top 10 Daily Cellphone Activities: Daily cellphone activities by brand
9.5. PC and Laptop Ownership: Ownership of PC and Laptop by brand
9.6. Internet Access (Past 7 Days): Internet access in past seven days by brand
9.7. Online Purchase (Past 12 Months): Online purchase in the past 12 months by brand
9.8. Computer: Top 10 Internet Activities: Internet activities by brand
9.9. Cellphone/Mobile: Top 10 Internet Activities: Internet activities by brand
10. Lifestyle (2011): Bonnita Cabana, CapriSun, Ceres, Clover Tropika, Liqui-Fruit, Minute Maid, OROS Ready-To-Drink, PureJoy, Quali Juice, Take 5.
10.1. Top 10 Bulk Buying Shops: Top 10 bulk buying shops by brand
10.2. Top 10 Fill-up buying shops: Top 10 fill-up buying shops by brand
10.3. Top 10 non-bulk buying shops: Top 10 non-bulk buying shops by brand
10.4. Top 10 convenience buying shops: Top convenience buying shops by brand
10.5 Monthly Grocery Shopping Patterns: Monthly Grocery Shopping Patterns by brand
10.6. Sports Interests: Top 10 Sports interested in by selected brand
10.7. Sports Participation: Top 10 Sports participated in by selected brand
10.8. Frequency of cinema visits: Frequency of cinema visits in average four weeks by brand
11. Media (2011): Bonnita Cabana, CapriSun, Ceres, Clover Tropika, Liqui-Fruit, Minute Maid, OROS Ready-To-Drink, PureJoy, Quali Juice, Take 5.
11.1. Online Computer Media Usage: Online media usage by brand
11.2. Online Cellphone Media Usage: Online media usage by brand
11.3 Average Newspaper Readership: Average readership of daily and weekly newspapers by brand
11.4. Newspaper Readership: Top three daily and weekly newspapers by brand
11.5. Average Magazine Readership: Average readership of weekly and monthly magazines by brand
11.6. Magazine Readership: Top three weekly and monthly magazines by brand
11.7. Top 3 TV channels (Past 7 Days): Top three terrestrial TV channels viewed past 7 days by brand
11.8. Top 3 DSTV TV channels: Top three DSTV TV channels viewed past 7 days by brand
11.9. Radio Stations (Past 7 Days): Top three radio stations listened to in past 7 days by brand
Related research categories
By sector: Ready-to-drink, Juice (in Soft drinks), General drinks
By market: South Africa (in Africa), Africa
The just-drinks office is currently: Open
Office opening hours
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Fridays 9:00am-4:30pm
The office is closed during weekends.
Current time at just-drinks headquarters: 11:29am (Wednesday, 19 June 2013)
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