South Africa Brand Report: Consumers of Bottled Mineral Water

This comprehensive report examines the South African consumers of bottled water: historical market sales (past 5 years), sales forecasts until 2014, local consumer/market trends, competitor analysis of key brands in the segment, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.

The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 20,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:

• What are the historical market sales and forecasts for the next 5 years?
• Who are the key players and brands in the market and how are they positioned?
• What are the important consumer and market trends that should be included in your business strategy?
• Who are the users (and non users) of bottled water consumption? e.g. age, gender, affluence, life-stage, geographics
• How do you engage with them? e.g. lifestyle, internet, sports, music interests
• What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines

It provides a comprehensive consumer profile of the entire bottled water category (minimum category sample = 9566 consumers), as well as a detailed segmentation by brand, namely: Aquartz; Aquelle Still/Sparkling; Aquelle Flavoured; Bonaqua Still; Bonaqua Sparkling Flavours; Nestlé Pure Life; Valpre Still and Valpre Sparkling.

It examines in detail the demographics, lifestyle, media consumption and cellphone and Internet usage of the bottled water category by brand, making it a vital reference report for anyone wanting to understand this segment of the market.

Why purchase this market research report?

• The report focuses on consumer-based intelligence – the most valuable brand asset
• Provides a comprehensive analysis of the “big picture” with local consumer/market trends
• Historical sales (past 5 years) and sales forecasts until 2014
• Includes a detailed competitor analysis and brand positioning
• 75 page report with 80+ charts, graphs, tables
• Salient points and key insights are highlighted and summarised in comment boxes on each page

Table of contents

SA Population Demographic Overview
i. South Africa at a Glance: Size, Population, GDP, Gini Coefficient, Life Expectancy, Human Development Index, Top exports and import goods, Top trading partners
ii. SA Gender profile: 1996, 2001, 2007
iii. SA Age profile: 1996, 2001, 2007
iv. SA Age and Gender Population pyramids: 1996, 2001, 2007

1. Historical Sales and Forecasts

1.1. Soft Drinks Production: 2003 – 2014 (Litres Millions)
1.2. Soft Drinks Sales: 2003 – 2014 (US $ Millions)
1.3. Soft Drinks Sales : 2003 – 2014 (SA Rand Millions)

2. Competitor Analysis (Top 3 brands consumed)

2.1. Competitor Analysis: Bonaqua
2.2. Competitor Analysis : aQuelle
2.3. Competitor Analysis : Valpre

3. South African Bottled Water Market/Consumer Trends

3.1. Bottled Water Market Trends

4. Profile of Bottled Mineral Water Users and Non-Users (2007-2009)

4.1. Consumers of Bottled Mineral Water: Overview: Total adult population (2007-2009); Total Bottled Mineral Water user segment (2006-2009); Usage Overview (2007-2009)
4.2. LSM Group: 1-4; 5-6; 7-8; 9-10
4.3. Gender: Male; Female
4.4. Age: 15-19; 20-24, 25-34, 35-44, 45-49, 50-54, 55-64, 65+
4.5. Lifestage: At home singles; Starting-out singles; Couples; Parents; Single parents
4.6. Population Group: Black; White; Coloured; Indian
4.7. Home Language: English, isiZulu, isiXhosa, isiNdebele, Afrikaans, siSwati, Sepedi, Sesotho, Setswana, Tshivenda and Xitsonga
4.8. Province: Western Cape; Northern Cape; Eastern Cape; KwaZulu-Natal; Free State; Mpumalanga; Gauteng; Limpopo; North West
4.9. Community Type: Metropolitan; Cities and Large Towns; Small Towns and Villages; Settlements and Rural Areas

5. Market Trends (2009)

5.1. Consumer Trends 2007-2009: LSM: 1-4; 5-6; 7-8; 9-10
5.2. Consumption Frequency Trends: Light (1-10); Medium (11-19); high (20+)

6. Demographic Profile of Segments (2009): Aquartz; Aquelle Still/Sparkling; Aquelle Flavoured; Bonaqua Still; Bonaqua Sparkling Flavours; Nestlé Pure Life; Valpre Still and Valpre Sparkling

6.1. LSM Profile: Brand profile and brand share of each brand by LSM group
6.2. Gender Profile: Brand and brand share of each brand by gender
6.3. Age Profile: Brand Profile and brand share of each brand by age
6.4. Lifestage Profile: Brand profile and brand share of each brand by lifestage
6.5. Population Group: Brand profile and brand share of each brand by population group
6.6. Home Language: Brand Profile ad brand share of each brand by home language
6.7. Province Profile: Brand Profile and brand share of each brand by province
6.8. Community Profile: Brand Profile and brand share of each brand by community

7. Lifestyle (2009): Aquartz; Aquelle Still/Sparkling; Aquelle Flavoured; Bonaqua Still; Bonaqua Sparkling Flavours; Nestlé Pure Life; Valpre Still and Valpre Sparkling

7.1. Cell phone Ownership: Cell phone ownership by brand
7.2. Payment Mechanism: Payment Mechanism brand
7.3. Make of Cell phone: Cell phone brands by segment brand
7.4. Cellular Network Provider: Cellular network provider by brand
7.5. PC and Laptop Ownership: Ownership of PC and Laptop by brand
7.6. Internet Access (Past 7 Days): Internet access in past seven days by brand
7.7. Internet Activities: Online Purchases: Internet purchases by brand
7.8. Financial Institutions: Financial institutions by brand
7.9. Sports Interests (Top 10): Sports interested in by segment brand
7.10. Sports Interests (Top 10): Sports interested in by segment brand
7.11. Favourite Music (Top 10): Favourite music types by brand
7.12. Frequency of cinema visits: Frequency of cinema visits in average four weeks by brand

8. Media (2009): Aquartz; Aquelle Still/Sparkling; Aquelle Flavoured; Bonaqua Still; Bonaqua Sparkling Flavours; Nestlé Pure Life; Valpre Still and Valpre Sparkling

8.1. Newspaper readership: Top three daily and weekly newspapers by brand
8.2. Magazine readership: Top three weekly and monthly magazines by brand
8.3. TV channels: Top three TV channels by brand
8.4. TV channels via DStv: Top three TV channels via DStv by brand
8.5. Radio Stations: Top three radio stations by brand

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Related research categories

By sector: Water

By market: South Africa (in Africa), Africa