Soft drinks market research (page 9 of 96)

Over 2012, carbonates began to reverse the slowdown trend in consumption that started in 2009 as the result of the economic downturn. In spite of the category exhibiting a negative growth rate in volu...

Despite marketing strategies by manufacturers and producers designed to further define the category, concentrates as a whole failed to gain significant traction against carbonates and fruit/vegetable ...

The convenience trend, which is particularly strong in the large and mid-sized cities of Mexico, is working to hinder the sales of concentrates, which consumers perceive as unable to offer the high le...

As opposed to other soft drink categories, which were negatively affected by the unstable economic situation in Slovenia, concentrates benefited and posted some positive growth. The main reason for th...

Given the strong competition from fruit/vegetable juice, a general trend that has been widespread amongst juice drinks and powder concentrates is the launch of mixed fruit flavours, such as the recent...

Competition in the fruit/vegetable juice category has shifted from a focus on price to an emphasis on flavour variety and packaging presentations. Given changing economic circumstances and increasingl...

A health and wellness trend is growing in Mexico, traditionally one of the largest consumers of carbonates in the world, pushing sales of healthier options. This trend has prompted the fruit/vegetable...

Due to the effects of the double-dip recession in Slovenia, 2012 was another negative year for fruit/vegetable juice, which lost another 2% in volume sales. This represents worse performance of the ca...

In March 2012, the Venezuelan government approved a new Law of Costs and Fair Prices (Ley de Costos y Precios Justos) which regulates and equalises the retail price of nectars, juice drinks and recons...

The Dominican soft drinks industry experienced robust volume and current value growth in 2012 as competition kept unit price increases to a minimum and manufacturers increasingly expanded their presen...

Soft drinks saw continued growth over the review period. Some specific categories, notably RTD tea, achieved stronger growth, while others grew at more moderate rates, yet accounted for a very large s...

Total volume sales of soft drinks in Slovenia declined by another percentage point in 2012 as the ongoing economic crisis drove down consumer purchasing power. This represents the same performance as ...

In 2012, soft drinks began to soften the slowdown trend in consumption that started as the result of the economic downturn, but at a very slow pace. With 2012 being an electoral year, the Venezuelan g...

Increased product distribution in the retail environment contributed to the growth in popularity of sports and energy drinks. A wider variety of sports and energy drink brands was made available throu...

The most important trend during the review period was the continued adverse environment faced by energy drinks, primarily as a result of more restrictive laws. By February 2012 the Mexican Senate had ...

There is still high interest in sports and energy drinks in Slovenia. Whilst sports drinks benefits from the strong health and wellness trend, with many consumers who try to lead a healthier lifestyle...

In 2012, sports and energy drinks continued to grow at a slow pace as the general wellbeing trend did not reach average Venezuelans, which meant they continued to limit their expenditure on non-essent...

Since being listed on the Hong Kong Stock in 2010, the company made great efforts to establish a positive brand image through extensive investment in advertising. However, during the review period, th...

Ayan MMC has become one of the largest local carbonates manufacturers in Azerbaijan. The company’s main brand, Zolotoy Kolodets, is already well known in Baku. The main strategic direction of the comp...

Within a short period of time, Az Granata MMC has become a strong company in soft drinks. The company aims to strengthen its position in fruit/vegetable juices by heavily investing in new product deve...

Towards the end of the review period, many Azerbaijanis chose energy drinks to help cope with work and leisure demands. Energy drinks is improving dynamically in terms of new product developments and ...

In 2012, soft drinks continued to record healthy growth. The area benefited from the expansion of the domestic segment and the increasing interest of consumers in soft drinks as a whole. Overall, grow...

Fruit/vegetable juice continued to record dynamic growth in 2012, with sales being fuelled by rising interest in healthy and natural drinks, the expansion of domestic players and increased investment ...

The area has a number of loyal consumers, mainly of older age, who are used to making RTD beverages from concentrates. In 2012, sales were stimulated by a number of new launches in powder concentrates...

Hot summer weather stimulated consumption of carbonates in 2012, especially impulse buys. The majority of sales of 0.5 litre bottles (individual packs) take place in summer while two litre bottles (fa...

Firms in this industry manufacture a range of beverages, including fruit drinks, cordials and squash, sports and energy drinks, as well as other still beverages such as iced tea and flavoured mineral ...

Companies in this industry produce fruit and vegetable juice and smoothies....

Milk is the most socially sensitive food category in Croatia, apart from bread. The government often intervenes by setting buy-off prices for milk producers, and engages directly in talks with manufac...

The report presents detailed data on consumption trends in the Milk category in Japan, analyzing consumption volumes and values at segment level. It also provides indispensable data on distribution ch...

The report presents detailed data on consumption trends in the Milk category in Austria, analyzing consumption volumes and values at segment level. It also provides indispensable data on distribution ...