Soft drinks market research (page 5 of 94)

Total carbonates volume sales declined by 4% in 2012. Demand was undermined by the uncertain economic situation, maturity and the health trend. To some extent the raised sweet tax, which was increased...

Total concentrates RTD volume sales declined by 2% in 2012. Maturity and the economic downturn undermined demand. Little manufacturer activity also prevented sales from growing. Sales furthermore suff...

Laitilan Wirvoitusjuomatehdas’ aim is to be a strong niche player. Its strategy is based on offering value-added products. The company, for example, focuses on launching novel products with a strong a...

Over the forecast period, Hartwall is seeking to strengthen its leading position in soft drinks by launching new products. The company’s management clearly stated its intention to raise the value of H...

This presentation highlights the key consumer and innovation trends that are driving the Health & Wellness trend in food and drink....

Beer and cider/perry production remain the core operations of Åbro Bryggeri. Carbonates and bottled water are less important for the company. Leading chained supermarkets/hypermarkets prefer to sell j...

Low-calorie carbonates saw several years of negative development due to consumers’ negative attitudes against artificial sweeteners. For low-calorie carbonates the negative trend was broken in 2011 an...

Stevia-based sweeteners were allowed in Sweden and the EU in November 2011. A few months later Procordia Food launched its first product sweetened with stevia under its leading Fun Light brand, which ...

Swedish unit prices for orange juice concentrate have been affected by a bad harvest in Florida and by the use of banned pesticides in Brazil. Both the US and Brazil are large suppliers to domestic ma...

Kiviks Musteri will continue to focus on developing, producing and selling fruit- and berry-based products for consumers who care about the origin of what they eat and drink. The company will focus on...

Oatly is a company which focuses on research into food and drink products with the cooperation of Lund University. All products are based on oats and are allowed to make health claims about reducing c...

Procordia Food focuses on increasing the healthiness of its products as much as possible. The company reviewed all 700 of its brands and relaunched them either in sugar-free or low-sugar variants over...

Total volume sales of soft drinks increased marginally in 2012, but the growth rate was higher than the CAGR of the review period. The total growth was driven by bottled water and sports and energy dr...

Spendrups Bryggeri plans to become the leading national producer of non-alcoholic and alcoholic drinks in Sweden. The company focuses on achieving a premium profile and image with efficient marketing....

Sports and energy drinks remained very dynamic in 2012 and sales were underpinned by both new product launches from 2011 and 2012 as well as marketing campaigns by leading companies like Red Bull Nord...

Vitamin Well started operating in 2006 and launched its first products in Sweden in 2008. The company’s main focus area is “functional vitamin drinks”, and the company emphasises these drinks’ healthy...

Beijing Huiyuan Beverage & Food Group Corp is one of the largest fruit juice companies engaged in producing and selling fruit juice, vegetable juice, bottled water, and other kinds of beverage drinks....

With continuous media exposure concerning the negative effects of carbonates on people’s health, consumers paid increasingly more attention to health and wellness. The group who likes drinking cola is...

The Coca-Cola Company is the largest beverage company in the world, mainly operating in carbonates, fruit juices, fruit drinks, bottled water, sports and energy drinks, RTD tea and RTD coffee, milk- a...

In 2012, concentrates witnessed slight deceleration, although 2% growth was still recorded. This marginal slowdown was due to the ongoing consumer shift away from concentrates towards fruit/vegetable ...

During the review period, manufacturers studied consumers’ preference for new flavours, in order to shift consumer taste. In 2012, crystal sugar pear juice was the most popular type of juice drinks wi...

Guangdong Jiaduobao Beverage & Food Co Ltd is the leading producer of herbal tea in China. However, because of a brand name problem, sales of Jiaduobao in 2012 were negatively affected. So Guangdong J...

In 2012, the first phase of construction of a new production base of Nongfu Spring Co Ltd, which is located in Taibai Mountain, Shanxi Province, was completed. The construction of the new production b...

President Enterprises (China) Investment Co Ltd will maintain its strategic direction to hold the leading position in soft drinks in China with ongoing product innovation, combined with strong marketi...

Volume and value growth in soft drinks was weaker in 2012 compared to 2011 through both on-trade and off-trade channels, but the market continued to show a healthy performance. Over the review period,...

Increasing life and work pressures saw urban workers seeking energy supplements for daily use and performing more sports activities to keep fit. Most sports and energy drinks are marketed as health su...

Ting Hsin International Group is one of the largest comprehensive food and beverage companies in China. Ting Hsin will continue to focus on product upgrading to increase the proportion of mid- and hig...

Xiamen Yinlu Food Co Ltd is one of the largest canned food and beverage producers in Fujian Province and in China. Xiamen Yinlu Food Co Ltd is a comprehensive enterprise with the main pillar being foo...

To increase its product appeal the company is undergoing a change in the look of its logo and packaging, which has been already reflected on the company’s web-site. Additionally, the company continues...

SodaStream Canada plans to grow its presence across country further, including increased retail presence, new flavours and partnerships with key brands and manufacturers of soft drinks, such as new pa...