Soft Drinks Market in Vietnam to 2014

This databook provides key data and information on the soft drinks market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Contains information on five categories: carbonates, bottled water, juices, functional drinks and RTD tea and coffee *Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data *Category level company and brand share as well as distribution share information for 2008 and 2009 *Review of the top two companies within the soft drinks market, including company overview, key facts and business description

The market for soft drinks in Vietnam increased at a compound annual growth rate of 8.9% between 2004 and 2009.

The RTD tea and coffee category led the soft drinks market in Vietnam, accounting for a share of 31.2%.

The leading players in the Vietnamese soft drinks market include Pepsico, Inc., Coca-Cola Company, The and Nestle S.A.

• Develop business strategies by understanding the quantitative trends within the soft drinks market in Vietnam *Design effective marketing and sales strategies by identifying key market categories and segments *Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: soft drinks
Summary category level: bottled water
Summary category level: carbonates
Summary category level: functional drinks
Summary category level: juices
Summary category level: RTD tea and coffee

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (Vietnamese Dong), 2004-09
Value analysis (Vietnamese Dong), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
PepsiCo, Inc.
The Coca-Cola Company

Chapter 5 Category Analysis: Bottled Water
Value analysis (Vietnamese Dong), 2004-09
Value analysis (Vietnamese Dong), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Carbonates
Value analysis (Vietnamese Dong), 2004-09
Value analysis (Vietnamese Dong), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Functional Drinks
Value analysis (Vietnamese Dong), 2004-09
Value analysis (Vietnamese Dong), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Juices
Value analysis (Vietnamese Dong), 2004-09
Value analysis (Vietnamese Dong), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Category Analysis: RTD Tea and Coffee
Value analysis (Vietnamese Dong), 2004-09
Value analysis (Vietnamese Dong), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 10 Country Comparison
Value
Volume
Market share

Chapter 11 New Product Development
Product launches over time
Recent product launches

Chapter 12 Macroeconomic Profile
Macroeconomic Indicators

Chapter 13 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 14 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Soft drinks, Vietnam, value by category (VNDm), 2004-14
Figure 2: Soft drinks, Vietnam, category growth comparison, by value, 2004-14
Figure 3: Soft drinks, Vietnam, volume by category (liters, million), 2004-14
Figure 4: Soft drinks, Vietnam, category growth comparison, by volume, 2004-14
Figure 5: Soft drinks, Vietnam, company share by volume (%), 2008-09
Figure 6: Soft drinks, Vietnam, distribution channels by volume (%), 2008-09
Figure 7: Bottled water, Vietnam, value by segment (VNDm), 2004-14
Figure 8: Bottled water, Vietnam, category growth comparison, by value, 2004-14
Figure 9: Bottled water, Vietnam, volume by segment (liters, million), 2004-14
Figure 10: Bottled water, Vietnam, category growth comparison, by volume, 2004-14
Figure 11: Bottled water, Vietnam, company share by volume (%), 2008-09
Figure 12: Bottled water, Vietnam, distribution channels by volume (%), 2008-09
Figure 13: Carbonates, Vietnam, value by segment (VNDm), 2004-14
Figure 14: Carbonates, Vietnam, category growth comparison, by value, 2004-14
Figure 15: Carbonates, Vietnam, volume by segment (liters, million), 2004-14
Figure 16: Carbonates, Vietnam, category growth comparison, by volume, 2004-14
Figure 17: Carbonates, Vietnam, company share by volume (%), 2008-09
Figure 18: Carbonates, Vietnam, distribution channels by volume (%), 2008-09
Figure 19: Functional drinks, Vietnam, value by segment (VNDm), 2004-14
Figure 20: Functional drinks, Vietnam, volume by segment (liters, million), 2004-14
Figure 21: Functional drinks, Vietnam, company share by volume (%), 2008-09
Figure 22: Functional drinks, Vietnam, distribution channels by volume (%), 2008-09
Figure 23: Juices, Vietnam, value by segment (VNDm), 2004-14
Figure 24: Juices, Vietnam, category growth comparison, by value, 2004-14
Figure 25: Juices, Vietnam, volume by segment (liters, million), 2004-14
Figure 26: Juices, Vietnam, category growth comparison, by volume, 2004-14
Figure 27: Juices, Vietnam, company share by volume (%), 2008-09
Figure 28: Juices, Vietnam, distribution channels by volume (%), 2008-09
Figure 29: RTD tea and coffee, Vietnam, value by segment (VNDm), 2004-14
Figure 30: RTD tea and coffee, Vietnam, category growth comparison, by value, 2004-14
Figure 31: RTD tea and coffee, Vietnam, volume by segment (liters, million), 2004-14
Figure 32: RTD tea and coffee, Vietnam, category growth comparison, by volume, 2004-14
Figure 33: RTD tea and coffee, Vietnam, company share by volume (%), 2008-09
Figure 34: RTD tea and coffee, Vietnam, distribution channels by volume (%), 2008-09
Figure 35: Global soft drinks market split (value terms, 2009), top five countries
Figure 36: Global soft drinks market value, 2004–09, top five countries
Figure 37: Global soft drinks market split (volume terms, 2009), top five countries
Figure 38: Global soft drinks market volume, 2004–09, top five countries
Figure 39: Annual data review process

LIST OF TABLES
Table 1: Soft drinks category definitions
Table 2: Soft drinks distribution channels
Table 3: Soft drinks, Vietnam, value by category (VNDm), 2004-09
Table 4: Soft drinks, Vietnam, value forecast by category (VNDm), 2009-14
Table 5: Soft drinks, Vietnam, value by category ($m), 2004-09
Table 6: Soft drinks, Vietnam, value forecast by category ($m), 2009-14
Table 7: Soft drinks, Vietnam, volume by category (liters, million), 2004-09
Table 8: Soft drinks, Vietnam, volume forecast by category (liters, million), 2009-14
Table 9: Soft drinks, Vietnam, brand share by volume (%), 2008-09
Table 10: Soft drinks, Vietnam, volume by brand (liters, million), 2008-09
Table 11: Soft drinks, Vietnam, company share by volume (%), 2008-09
Table 12: Soft drinks, Vietnam, volume by company (liters, million), 2008-09
Table 13: Soft drinks, Vietnam, distribution channels by volume (%), 2008-09
Table 14: Soft drinks, Vietnam, volume by distribution channel (liters, million), 2008-09
Table 15: Soft drinks, Vietnam, expenditure per capita (VND), 2004-09
Table 16: Soft drinks, Vietnam, forecast expenditure per capita (VND), 2009-14
Table 17: Soft drinks, Vietnam, expenditure per capita ($), 2004-09
Table 18: Soft drinks, Vietnam, forecast expenditure per capita ($), 2009-14
Table 19: Soft drinks, Vietnam, consumption per capita (liters), 2004-09
Table 20: Soft drinks, Vietnam, forecast consumption per capita (liters), 2009-14
Table 21: PepsiCo, Inc. key facts
Table 22: The Coca-Cola Company key facts
Table 23: Bottled water, Vietnam, value by segment (VNDm), 2004-09
Table 24: Bottled water, Vietnam, value forecast by segment (VNDm), 2009-14
Table 25: Bottled water, Vietnam, value by segment ($m), 2004-09
Table 26: Bottled water, Vietnam, value forecast by segment ($m), 2009-14
Table 27: Bottled water, Vietnam, volume by segment (liters, million), 2004-09
Table 28: Bottled water, Vietnam, volume forecast by segment (liters, million), 2009-14
Table 29: Bottled water, Vietnam, brand share by volume (%), 2008-09
Table 30: Bottled water, Vietnam, volume by brand (liters, million), 2008-09
Table 31: Bottled water, Vietnam, company share by volume (%), 2008-09
Table 32: Bottled water, Vietnam, volume by company (liters, million), 2008-09
Table 33: Bottled water, Vietnam, distribution channels by volume (%), 2008-09
Table 34: Bottled water, Vietnam, volume by distribution channel (liters, million), 2008-09
Table 35: Bottled water, Vietnam, expenditure per capita (VND), 2004-09
Table 36: Bottled water, Vietnam, forecast expenditure per capita (VND), 2009-14
Table 37: Bottled water, Vietnam, expenditure per capita ($), 2004-09
Table 38: Bottled water, Vietnam, forecast expenditure per capita ($), 2009-14
Table 39: Bottled water, Vietnam, consumption per capita (liters), 2004-09
Table 40: Bottled water, Vietnam, forecast consumption per capita (liters), 2009-14
Table 41: Carbonates, Vietnam, value by segment (VNDm), 2004-09
Table 42: Carbonates, Vietnam, value forecast by segment (VNDm), 2009-14
Table 43: Carbonates, Vietnam, value by segment ($m), 2004-09
Table 44: Carbonates, Vietnam, value forecast by segment ($m), 2009-14
Table 45: Carbonates, Vietnam, volume by segment (liters, million), 2004-09
Table 46: Carbonates, Vietnam, volume forecast by segment (liters, million), 2009-14
Table 47: Carbonates, Vietnam, brand share by volume (%), 2008-09
Table 48: Carbonates, Vietnam, volume by brand (liters, million), 2008-09
Table 49: Carbonates, Vietnam, company share by volume (%), 2008-09
Table 50: Carbonates, Vietnam, volume by company (liters, million), 2008-09
Table 51: Carbonates, Vietnam, distribution channels by volume (%), 2008-09
Table 52: Carbonates, Vietnam, volume by distribution channel (liters, million), 2008-09
Table 53: Carbonates, Vietnam, expenditure per capita (VND), 2004-09
Table 54: Carbonates, Vietnam, forecast expenditure per capita (VND), 2009-14
Table 55: Carbonates, Vietnam, expenditure per capita ($), 2004-09
Table 56: Carbonates, Vietnam, forecast expenditure per capita ($), 2009-14
Table 57: Carbonates, Vietnam, consumption per capita (liters), 2004-09
Table 58: Carbonates, Vietnam, forecast consumption per capita (liters), 2009-14
Table 59: Functional drinks, Vietnam, value by segment (VNDm), 2004-09
Table 60: Functional drinks, Vietnam, value forecast by segment (VNDm), 2009-14
Table 61: Functional drinks, Vietnam, value by segment ($m), 2004-09
Table 62: Functional drinks, Vietnam, value forecast by segment ($m), 2009-14
Table 63: Functional drinks, Vietnam, volume by segment (liters, million), 2004-09
Table 64: Functional drinks, Vietnam, volume forecast by segment (liters, million), 2009-14
Table 65: Functional drinks, Vietnam, brand share by volume (%), 2008-09
Table 66: Functional drinks, Vietnam, volume by brand (liters, million), 2008-09
Table 67: Functional drinks, Vietnam, company share by volume (%), 2008-09
Table 68: Functional drinks, Vietnam, volume by company (liters, million), 2008-09
Table 69: Functional drinks, Vietnam, distribution channels by volume (%), 2008-09
Table 70: Functional drinks, Vietnam, volume by distribution channel (liters, million), 2008-09
Table 71: Functional drinks, Vietnam, expenditure per capita (VND), 2004-09
Table 72: Functional drinks, Vietnam, forecast expenditure per capita (VND), 2009-14
Table 73: Functional drinks, Vietnam, expenditure per capita ($), 2004-09
Table 74: Functional drinks, Vietnam, forecast expenditure per capita ($), 2009-14
Table 75: Functional drinks, Vietnam, consumption per capita (liters), 2004-09
Table 76: Functional drinks, Vietnam, forecast consumption per capita (liters), 2009-14
Table 77: Juices, Vietnam, value by segment (VNDm), 2004-09
Table 78: Juices, Vietnam, value forecast by segment (VNDm), 2009-14
Table 79: Juices, Vietnam, value by segment ($m), 2004-09
Table 80: Juices, Vietnam, value forecast by segment ($m), 2009-14
Table 81: Juices, Vietnam, volume by segment (liters, million), 2004-09
Table 82: Juices, Vietnam, volume forecast by segment (liters, million), 2009-14
Table 83: Juices, Vietnam, brand share by volume (%), 2008-09
Table 84: Juices, Vietnam, volume by brand (liters, million), 2008-09
Table 85: Juices, Vietnam, company share by volume (%), 2008-09
Table 86: Juices, Vietnam, volume by company (liters, million), 2008-09
Table 87: Juices, Vietnam, distribution channels by volume (%), 2008-09
Table 88: Juices, Vietnam, volume by distribution channel (liters, million), 2008-09
Table 89: Juices, Vietnam, expenditure per capita (VND), 2004-09
Table 90: Juices, Vietnam, forecast expenditure per capita (VND), 2009-14
Table 91: Juices, Vietnam, expenditure per capita ($), 2004-09
Table 92: Juices, Vietnam, forecast expenditure per capita ($), 2009-14
Table 93: Juices, Vietnam, consumption per capita (liters), 2004-09
Table 94: Juices, Vietnam, forecast consumption per capita (liters), 2009-14
Table 95: RTD tea and coffee, Vietnam, value by segment (VNDm), 2004-09
Table 96: RTD tea and coffee, Vietnam, value forecast by segment (VNDm), 2009-14
Table 97: RTD tea and coffee, Vietnam, value by segment ($m), 2004-09
Table 98: RTD tea and coffee, Vietnam, value forecast by segment ($m), 2009-14
Table 99: RTD tea and coffee, Vietnam, volume by segment (liters, million), 2004-09
Table 100: RTD tea and coffee, Vietnam, volume forecast by segment (liters, million), 2009-14
Table 101: RTD tea and coffee, Vietnam, brand share by volume (%), 2008-09
Table 102: RTD tea and coffee, Vietnam, volume by brand (liters, million), 2008-09
Table 103: RTD tea and coffee, Vietnam, company share by volume (%), 2008-09
Table 104: RTD tea and coffee, Vietnam, volume by company (liters, million), 2008-09
Table 105: RTD tea and coffee, Vietnam, distribution channels by volume (%), 2008-09
Table 106: RTD tea and coffee, Vietnam, volume by distribution channel (liters, million), 2008-09
Table 107: RTD tea and coffee, Vietnam, expenditure per capita (VND), 2004-09
Table 108: RTD tea and coffee, Vietnam, forecast expenditure per capita (VND), 2009-14
Table 109: RTD tea and coffee, Vietnam, expenditure per capita ($), 2004-09
Table 110: RTD tea and coffee, Vietnam, forecast expenditure per capita ($), 2009-14
Table 111: RTD tea and coffee, Vietnam, consumption per capita (liters), 2004-09
Table 112: RTD tea and coffee, Vietnam, forecast consumption per capita (liters), 2009-14
Table 113: Global soft drinks market value, 2009
Table 114: Global soft drinks market split (value terms ($m), 2009), top five countries
Table 115: Global soft drinks market volume, 2009
Table 116: Global soft drinks market split (volume terms, 2009), top five countries
Table 117: Leading players, top five countries
Table 118: Vietnam soft drinks new product launches reports, by company (top five companies), 2009
Table 119: Vietnam soft drinks new product launches SKUs, by company (top five companies), 2009
Table 120: Vietnam soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table 121: Vietnam soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 122: Vietnam soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009
Table 123: Vietnam soft drinks new product launches - recent five launches (2009)
Table 124: Vietnam population, by age group, 2004-09 (millions)
Table 125: Vietnam population forecast, by age group, 2009-14 (millions)
Table 126: Vietnam population, by gender, 2004-09 (millions)
Table 127: Vietnam population forecast, by gender, 2009-14 (millions)
Table 128: Vietnam nominal GDP, 2004-09 (VNDbn, nominal prices)
Table 129: Vietnam nominal GDP forecast, 2009-14 (VNDbn, nominal prices)z
Table 130: Vietnam real GDP, 2004-09 (VNDbn, 2000 prices)
Table 131: Vietnam real GDP forecast, 2009-14 (VNDbn, 2000 prices)
Table 132: Vietnam real GDP, 2004-09 ($bn, 2000 prices)
Table 133: Vietnam real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 134: Vietnam consumer price index, 2004-09 (2000=100)
Table 135: Vietnam consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Soft drinks, General drinks

By market: Vietnam (in Asia)