Soft Drinks Market in Middle East and Africa to 2014

This databook provides key data and information on the soft drinks market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Contains information on seven categories: RTD tea and coffee, bottled water, functional drinks, juices, smoothies and concentrates *Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data *Category level company share as well as distribution share information for 2008 and 2009 *Review of the top two companies within the soft drinks market, including company overview, key facts and business description

The market for soft drinks in Middle East and Africa increased at a compound annual growth rate of 3.3% between 2004 and 2009.

The carbonates category led the soft drinks market in Middle East and Africa, accounting for a share of 38.1%.

The leading players in the Middle East and Africa soft drinks market are Coca-Cola Company, The and Pepsico, Inc.

• Develop business strategies by understanding the quantitative trends within the soft drinks market in Middle East and Africa *Design effective marketing and sales strategies by identifying key market categories and segments *Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: soft drinks
Summary category level: bottled water
Summary category level: carbonates
Summary category level: concentrates
Summary category level: functional drinks
Summary category level: juices
Summary category level: RTD tea and coffee
Summary category level: smoothies

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Overview
Value Analysis
Volume Analysis

Chapter 4 Middle East and Africa Soft Drinks: Market Overview
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 5 Leading Company Profiles
The Coca-Cola Company
PepsiCo, Inc.

Chapter 6 Category Analysis: Bottled Water
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Carbonates
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Concentrates
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Category Analysis: Functional Drinks
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 10 Category Analysis: Juices
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 11 Category Analysis: RTD Tea and Coffee
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 12 Category Analysis: Smoothies
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 13 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 14 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Soft drinks, Middle East and Africa, value by category ($m), 2004-14
Figure 2: Soft drinks, Middle East and Africa, category growth comparison, by value, 2004-14
Figure 3: Soft drinks, Middle East and Africa, volume by category (kg/liters, million), 2004-14
Figure 4: Soft drinks, Middle East and Africa, category growth comparison, by volume, 2004-14
Figure 5: Soft drinks, Middle East and Africa, company share (top five companies) by volume (%), 2008-09
Figure 6: Soft drinks, Middle East and Africa, distribution channels by volume (%), 2008-09
Figure 7: Bottled water, Middle East and Africa, value by segment ($m), 2004-14
Figure 8: Bottled water, Middle East and Africa, category growth comparison, by value, 2004-14
Figure 9: Bottled water, Middle East and Africa, volume by segment (liters, million), 2004-14
Figure 10: Bottled water, Middle East and Africa, category growth comparison, by volume, 2004-14
Figure 11: Bottled water, Middle East and Africa, company share (top five companies) by volume (%), 2008-09
Figure 12: Bottled water, Middle East and Africa, distribution channels by volume (%), 2008-09
Figure 13: Carbonates, Middle East and Africa, value by segment ($m), 2004-14
Figure 14: Carbonates, Middle East and Africa, category growth comparison, by value, 2004-14
Figure 15: Carbonates, Middle East and Africa, volume by segment (liters, million), 2004-14
Figure 16: Carbonates, Middle East and Africa, category growth comparison, by volume, 2004-14
Figure 17: Carbonates, Middle East and Africa, company share by volume (%), 2008-09
Figure 18: Carbonates, Middle East and Africa, distribution channels by volume (%), 2008-09
Figure 19: Concentrates, Middle East and Africa, value by segment ($m), 2004-14
Figure 20: Concentrates, Middle East and Africa, category growth comparison, by value, 2004-14
Figure 21: Concentrates, Middle East and Africa, volume by segment (kg/liters, million), 2004-14
Figure 22: Concentrates, Middle East and Africa, category growth comparison, by volume, 2004-14
Figure 23: Concentrates, Middle East and Africa, company share (top five companies) by volume (%), 2008-09
Figure 24: Concentrates, Middle East and Africa, distribution channels by volume (%), 2008-09
Figure 25: Functional drinks, Middle East and Africa, value by segment ($m), 2004-14
Figure 26: Functional drinks, Middle East and Africa, category growth comparison, by value, 2004-14
Figure 27: Functional drinks, Middle East and Africa, volume by segment (liters, million), 2004-14
Figure 28: Functional drinks, Middle East and Africa, category growth comparison, by volume, 2004-14
Figure 29: Functional drinks, Middle East and Africa, company share (top five companies) by volume (%), 2008-09
Figure 30: Functional drinks, Middle East and Africa, distribution channels by volume (%), 2008-09
Figure 31: Juices, Middle East and Africa, value by segment ($m), 2004-14
Figure 32: Juices, Middle East and Africa, category growth comparison, by value, 2004-14
Figure 33: Juices, Middle East and Africa, volume by segment (liters, million), 2004-14
Figure 34: Juices, Middle East and Africa, category growth comparison, by volume, 2004-14
Figure 35: Juices, Middle East and Africa, company share (top five companies) by volume (%), 2008-09
Figure 36: Juices, Middle East and Africa, distribution channels by volume (%), 2008-09
Figure 37: RTD tea and coffee, Middle East and Africa, value by segment ($m), 2004-14
Figure 38: RTD tea and coffee, Middle East and Africa, category growth comparison, by value, 2004-14
Figure 39: RTD tea and coffee, Middle East and Africa, volume by segment (liters, million), 2004-14
Figure 40: RTD tea and coffee, Middle East and Africa, category growth comparison, by volume, 2004-14
Figure 41: RTD tea and coffee, Middle East and Africa, company share (top five companies) by volume (%), 2008-09
Figure 42: RTD tea and coffee, Middle East and Africa, distribution channels by volume (%), 2008-09
Figure 43: Smoothies, Middle East and Africa, value by segment ($m), 2004-14
Figure 44: Smoothies, Middle East and Africa, category growth comparison, by value, 2004-14
Figure 45: Smoothies, Middle East and Africa, volume by segment (liters, million), 2004-14
Figure 46: Smoothies, Middle East and Africa, category growth comparison, by volume, 2004-14
Figure 47: Smoothies, Middle East and Africa, company share (top five companies) by volume (%), 2008-09
Figure 48: Smoothies, Middle East and Africa, distribution channels by volume (%), 2008-09
Figure 49: Annual data review process

LIST OF TABLES
Table 1: Soft drinks category definitions
Table 2: Soft drinks distribution channels
Table 3: Soft drinks, Middle East and Africa, value (country-wise), 2004-09 ($m)
Table 4: Soft drinks, Middle East and Africa, value (country-wise) forecast, 2009-14 ($m)
Table 5: Soft drinks, Middle East and Africa, volume (country-wise), 2004-09 (kg/liters, million)
Table 6: Soft drinks, Middle East and Africa, volume (country-wise) forecast, 2009-14 (kg/liters, million)
Table 7: Soft drinks, Middle East and Africa, value by category ($m), 2004-09
Table 8: Soft drinks, Middle East and Africa, value forecast by category ($m), 2009-14
Table 9: Soft drinks, Middle East and Africa, volume by category (kg/liters, million), 2004-09
Table 10: Soft drinks, Middle East and Africa, volume forecast by category (kg/liters, million), 2009-14
Table 11: Soft drinks, Middle East and Africa, company share (top 20 companies) by volume (%), 2008-09
Table 12: Soft drinks, Middle East and Africa, volume by company (kg/liters, million), 2008-09
Table 13: Soft drinks, Middle East and Africa, distribution channels by volume (%), 2008-09
Table 14: Soft drinks, Middle East and Africa, volume by distribution channel (kg/liters, million), 2008-09
Table 15: Soft drinks, Middle East and Africa, expenditure per capita ($), 2004-09
Table 16: Soft drinks, Middle East and Africa, forecast expenditure per capita ($), 2009-14
Table 17: Soft drinks, Middle East and Africa, consumption per capita (kg/liters), 2004-09
Table 18: Soft drinks, Middle East and Africa, forecast consumption per capita (kg/liters), 2009-14
Table 19: The Coca-Cola Company key facts
Table 20: PepsiCo, Inc. key facts
Table 21: Bottled water, Middle East and Africa, value by segment ($m), 2004-09
Table 22: Bottled water, Middle East and Africa, value forecast by segment ($m), 2009-14
Table 23: Bottled water, Middle East and Africa, volume by segment (liters, million), 2004-09
Table 24: Bottled water, Middle East and Africa, volume forecast by segment (liters, million), 2009-14
Table 25: Bottled water, Middle East and Africa, company share (top 20 companies) by volume (%), 2008-09
Table 26: Bottled water, Middle East and Africa, volume by company (liters, million), 2008-09
Table 27: Bottled water, Middle East and Africa, distribution channels by volume (%), 2008-09
Table 28: Bottled water, Middle East and Africa, volume by distribution channel (liters, million), 2008-09
Table 29: Bottled water, Middle East and Africa, expenditure per capita ($), 2004-09
Table 30: Bottled water, Middle East and Africa, forecast expenditure per capita ($), 2009-14
Table 31: Bottled water, Middle East and Africa, consumption per capita (liters), 2004-09
Table 32: Bottled water, Middle East and Africa, forecast consumption per capita (liters), 2009-14
Table 33: Carbonates, Middle East and Africa, value by segment ($m), 2004-09
Table 34: Carbonates, Middle East and Africa, value forecast by segment ($m), 2009-14
Table 35: Carbonates, Middle East and Africa, volume by segment (liters, million), 2004-09
Table 36: Carbonates, Middle East and Africa, volume forecast by segment (liters, million), 2009-14
Table 37: Carbonates, Middle East and Africa, company share (top 20 companies) by volume (%), 2008-09
Table 38: Carbonates, Middle East and Africa, volume by company (liters, million), 2008-09
Table 39: Carbonates, Middle East and Africa, distribution channels by volume (%), 2008-09
Table 40: Carbonates, Middle East and Africa, volume by distribution channel (liters, million), 2008-09
Table 41: Carbonates, Middle East and Africa, expenditure per capita ($), 2004-09
Table 42: Carbonates, Middle East and Africa, forecast expenditure per capita ($), 2009-14
Table 43: Carbonates, Middle East and Africa, consumption per capita (liters), 2004-09
Table 44: Carbonates, Middle East and Africa, forecast consumption per capita (liters), 2009-14
Table 45: Concentrates, Middle East and Africa, value by segment ($m), 2004-09
Table 46: Concentrates, Middle East and Africa, value forecast by segment ($m), 2009-14
Table 47: Concentrates, Middle East and Africa, volume by segment (kg/liters, million), 2004-09
Table 48: Concentrates, Middle East and Africa, volume forecast by segment (kg/liters, million), 2009-14
Table 49: Concentrates, Middle East and Africa, company share (top 20 companies) by volume (%), 2008-09
Table 50: Concentrates, Middle East and Africa, volume by company (kg/liters, million), 2008-09
Table 51: Concentrates, Middle East and Africa, distribution channels by volume (%), 2008-09
Table 52: Concentrates, Middle East and Africa, volume by distribution channel (kg/liters, million), 2008-09
Table 53: Concentrates, Middle East and Africa, expenditure per capita ($), 2004-09
Table 54: Concentrates, Middle East and Africa, forecast expenditure per capita ($), 2009-14
Table 55: Concentrates, Middle East and Africa, consumption per capita (kg/liters), 2004-09
Table 56: Concentrates, Middle East and Africa, forecast consumption per capita (kg/liters), 2009-14
Table 57: Functional drinks, Middle East and Africa, value by segment ($m), 2004-09
Table 58: Functional drinks, Middle East and Africa, value forecast by segment ($m), 2009-14
Table 59: Functional drinks, Middle East and Africa, volume by segment (liters, million), 2004-09
Table 60: Functional drinks, Middle East and Africa, volume forecast by segment (liters, million), 2009-14
Table 61: Functional drinks, Middle East and Africa, company share (top 20 companies) by volume (%), 2008-09
Table 62: Functional drinks, Middle East and Africa, volume by company (liters, million), 2008-09
Table 63: Functional drinks, Middle East and Africa, distribution channels by volume (%), 2008-09
Table 64: Functional drinks, Middle East and Africa, volume by distribution channel (liters, million), 2008-09
Table 65: Functional drinks, Middle East and Africa, expenditure per capita ($), 2004-09
Table 66: Functional drinks, Middle East and Africa, forecast expenditure per capita ($), 2009-14
Table 67: Functional drinks, Middle East and Africa, consumption per capita (liters), 2004-09
Table 68: Functional drinks, Middle East and Africa, forecast consumption per capita (liters), 2009-14
Table 69: Juices, Middle East and Africa, value by segment ($m), 2004-09
Table 70: Juices, Middle East and Africa, value forecast by segment ($m), 2009-14
Table 71: Juices, Middle East and Africa, volume by segment (liters, million), 2004-09
Table 72: Juices, Middle East and Africa, volume forecast by segment (liters, million), 2009-14
Table 73: Juices, Middle East and Africa, company share (top 20 companies) by volume (%), 2008-09
Table 74: Juices, Middle East and Africa, volume by company (liters, million), 2008-09
Table 75: Juices, Middle East and Africa, distribution channels by volume (%), 2008-09
Table 76: Juices, Middle East and Africa, volume by distribution channel (liters, million), 2008-09
Table 77: Juices, Middle East and Africa, expenditure per capita ($), 2004-09
Table 78: Juices, Middle East and Africa, forecast expenditure per capita ($), 2009-14
Table 79: Juices, Middle East and Africa, consumption per capita (liters), 2004-09
Table 80: Juices, Middle East and Africa, forecast consumption per capita (liters), 2009-14
Table 81: RTD tea and coffee, Middle East and Africa, value by segment ($m), 2004-09
Table 82: RTD tea and coffee, Middle East and Africa, value forecast by segment ($m), 2009-14
Table 83: RTD tea and coffee, Middle East and Africa, volume by segment (liters, million), 2004-09
Table 84: RTD tea and coffee, Middle East and Africa, volume forecast by segment (liters, million), 2009-14
Table 85: RTD tea and coffee, Middle East and Africa, company share by volume (%), 2008-09
Table 86: RTD tea and coffee, Middle East and Africa, volume by company (liters, million), 2008-09
Table 87: RTD tea and coffee, Middle East and Africa, distribution channels by volume (%), 2008-09
Table 88: RTD tea and coffee, Middle East and Africa, volume by distribution channel (liters, million), 2008-09
Table 89: RTD tea and coffee, Middle East and Africa, expenditure per capita ($), 2004-09
Table 90: RTD tea and coffee, Middle East and Africa, forecast expenditure per capita ($), 2009-14
Table 91: RTD tea and coffee, Middle East and Africa, consumption per capita (liters), 2004-09
Table 92: RTD tea and coffee, Middle East and Africa, forecast consumption per capita (liters), 2009-14
Table 93: Smoothies, Middle East and Africa, value by segment ($m), 2004-09
Table 94: Smoothies, Middle East and Africa, value forecast by segment ($m), 2009-14
Table 95: Smoothies, Middle East and Africa, volume by segment (liters, million), 2004-09
Table 96: Smoothies, Middle East and Africa, volume forecast by segment (liters, million), 2009-14
Table 97: Smoothies, Middle East and Africa, company share by volume (%), 2008-09
Table 98: Smoothies, Middle East and Africa, volume by company (liters, million), 2008-09
Table 99: Smoothies, Middle East and Africa, distribution channels by volume (%), 2008-09
Table 100: Smoothies, Middle East and Africa, volume by distribution channel (liters, million), 2008-09
Table 101: Smoothies, Middle East and Africa, expenditure per capita ($), 2004-09
Table 102: Smoothies, Middle East and Africa, forecast expenditure per capita ($), 2009-14
Table 103: Smoothies, Middle East and Africa, consumption per capita (liters), 2004-09
Table 104: Smoothies, Middle East and Africa, forecast consumption per capita (liters), 2009-14

Related research categories

By sector: Soft drinks, General drinks

By market: Africa