Soft Drinks Market in Bulgaria to 2014

This databook provides key data and information on the soft drinks market in Bulgaria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Contains information on seven categories: carbonates, bottled water, juices, functional drinks, concentrates, smoothies and RTD tea and coffee *Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data *Category level company and brand share as well as distribution share information for 2008 and 2009

The market for soft drinks in Bulgaria increased at a compound annual growth rate of 2% between 2004 and 2009.

The carbonates category led the soft drinks market in Bulgaria, accounting for a share of 57.2%.

The leading player in the Bulgarian soft drinks market is Coca-Cola Company, The.

• Develop business strategies by understanding the quantitative trends within the soft drinks market in Bulgaria *Design effective marketing and sales strategies by identifying key market categories and segments *Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: soft drinks
Summary category level: bottled water
Summary category level: carbonates
Summary category level: concentrates
Summary category level: functional drinks
Summary category level: juices
Summary category level: RTD tea and coffee
Summary category level: smoothies

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profile
The Coca-Cola Company

Chapter 5 Category Analysis: Bottled Water
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Carbonates
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Concentrates
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Functional Drinks
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Category Analysis: Juices
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 10 Category Analysis: RTD Tea and Coffee
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 11 Category Analysis: Smoothies
Value analysis (Bulgarian Lev), 2004-09
Value analysis (Bulgarian Lev), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 12 Country Comparison
Value
Volume
Market share

Chapter 13 New Product Development
Product launches over time
Recent product launches

Chapter 14 Macroeconomic Profile
Macroeconomic Indicators

Chapter 15 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 16 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Soft drinks, Bulgaria, value by category (BGNm), 2004-14
Figure 2: Soft drinks, Bulgaria, category growth comparison, by value, 2004-14
Figure 3: Soft drinks, Bulgaria, volume by category (kg/liters, million), 2004-14
Figure 4: Soft drinks, Bulgaria, company share by volume (%), 2008-09
Figure 5: Soft drinks, Bulgaria, distribution channels by volume (%), 2008-09
Figure 6: Bottled water, Bulgaria, value by segment (BGNm), 2004-14
Figure 7: Bottled water, Bulgaria, category growth comparison, by value, 2004-14
Figure 8: Bottled water, Bulgaria, volume by segment (liters, million), 2004-14
Figure 9: Bottled water, Bulgaria, category growth comparison, by volume, 2004-14
Figure 10: Bottled water, Bulgaria, company share by volume (%), 2008-09
Figure 11: Bottled water, Bulgaria, distribution channels by volume (%), 2008-09
Figure 12: Carbonates, Bulgaria, value by segment (BGNm), 2004-14
Figure 13: Carbonates, Bulgaria, category growth comparison, by value, 2004-14
Figure 14: Carbonates, Bulgaria, volume by segment (liters, million), 2004-14
Figure 15: Carbonates, Bulgaria, category growth comparison, by volume, 2004-14
Figure 16: Carbonates, Bulgaria, company share by volume (%), 2008-09
Figure 17: Carbonates, Bulgaria, distribution channels by volume (%), 2008-09
Figure 18: Concentrates, Bulgaria, value by segment (BGNm), 2004-14
Figure 19: Concentrates, Bulgaria, category growth comparison, by value, 2004-14
Figure 20: Concentrates, Bulgaria, volume by segment (kg/liters, million), 2004-14
Figure 21: Concentrates, Bulgaria, category growth comparison, by volume, 2004-14
Figure 22: Concentrates, Bulgaria, company share by volume (%), 2008-09
Figure 23: Concentrates, Bulgaria, distribution channels by volume (%), 2008-09
Figure 24: Functional drinks, Bulgaria, value by segment (BGNm), 2004-14
Figure 25: Functional drinks, Bulgaria, category growth comparison, by value, 2004-14
Figure 26: Functional drinks, Bulgaria, volume by segment (liters, million), 2004-14
Figure 27: Functional drinks, Bulgaria, category growth comparison, by volume, 2004-14
Figure 28: Functional drinks, Bulgaria, company share by volume (%), 2008-09
Figure 29: Functional drinks, Bulgaria, distribution channels by volume (%), 2008-09
Figure 30: Juices, Bulgaria, value by segment (BGNm), 2004-14
Figure 31: Juices, Bulgaria, category growth comparison, by value, 2004-14
Figure 32: Juices, Bulgaria, volume by segment (liters, million), 2004-14
Figure 33: Juices, Bulgaria, category growth comparison, by volume, 2004-14
Figure 34: Juices, Bulgaria, company share by volume (%), 2008-09
Figure 35: Juices, Bulgaria, distribution channels by volume (%), 2008-09
Figure 36: RTD tea and coffee, Bulgaria, value by segment (BGNm), 2004-14
Figure 37: RTD tea and coffee, Bulgaria, volume by segment (liters, million), 2004-14
Figure 38: RTD tea and coffee, Bulgaria, company share by volume (%), 2008-09
Figure 39: RTD tea and coffee, Bulgaria, distribution channels by volume (%), 2008-09
Figure 40: Smoothies, Bulgaria, value by segment (BGNm), 2004-14
Figure 41: Smoothies, Bulgaria, category growth comparison, by value, 2004-14
Figure 42: Smoothies, Bulgaria, volume by segment (liters, million), 2004-14
Figure 43: Smoothies, Bulgaria, category growth comparison, by volume, 2004-14
Figure 44: Smoothies, Bulgaria, company share by volume (%), 2008-09
Figure 45: Smoothies, Bulgaria, distribution channels by volume (%), 2008-09
Figure 46: Global soft drinks market split (value terms, 2009), top five countries
Figure 47: Global soft drinks market value, 2004–09, top five countries
Figure 48: Global soft drinks market split (volume terms, 2009), top five countries
Figure 49: Global soft drinks market volume, 2004–09, top five countries
Figure 50: Annual data review process

LIST OF TABLES
Table 1: Soft drinks category definitions
Table 2: Soft drinks distribution channels
Table 3: Soft drinks, Bulgaria, value by category (BGNm), 2004-09
Table 4: Soft drinks, Bulgaria, value forecast by category (BGNm), 2009-14
Table 5: Soft drinks, Bulgaria, value by category ($m), 2004-09
Table 6: Soft drinks, Bulgaria, value forecast by category ($m), 2009-14
Table 7: Soft drinks, Bulgaria, volume by category (kg/liters, million), 2004-09
Table 8: Soft drinks, Bulgaria, volume forecast by category (kg/liters, million), 2009-14
Table 9: Soft drinks, Bulgaria, brand share by volume (%), 2008-09
Table 10: Soft drinks, Bulgaria, volume by brand (kg/liters, million), 2008-09
Table 11: Soft drinks, Bulgaria, company share by volume (%), 2008-09
Table 12: Soft drinks, Bulgaria, volume by company (kg/liters, million), 2008-09
Table 13: Soft drinks, Bulgaria, distribution channels by volume (%), 2008-09
Table 14: Soft drinks, Bulgaria, volume by distribution channel (kg/liters, million), 2008-09
Table 15: Soft drinks, Bulgaria, expenditure per capita (BGN), 2004-09
Table 16: Soft drinks, Bulgaria, forecast expenditure per capita (BGN), 2009-14
Table 17: Soft drinks, Bulgaria, expenditure per capita ($), 2004-09
Table 18: Soft drinks, Bulgaria, forecast expenditure per capita ($), 2009-14
Table 19: Soft drinks, Bulgaria, consumption per capita (kg/liters), 2004-09
Table 20: Soft drinks, Bulgaria, forecast consumption per capita (kg/liters), 2009-14
Table 21: The Coca-Cola Company key facts
Table 22: Bottled water, Bulgaria, value by segment (BGNm), 2004-09
Table 23: Bottled water, Bulgaria, value forecast by segment (BGNm), 2009-14
Table 24: Bottled water, Bulgaria, value by segment ($m), 2004-09
Table 25: Bottled water, Bulgaria, value forecast by segment ($m), 2009-14
Table 26: Bottled water, Bulgaria, volume by segment (liters, million), 2004-09
Table 27: Bottled water, Bulgaria, volume forecast by segment (liters, million), 2009-14
Table 28: Bottled water, Bulgaria, brand share by volume (%), 2008-09
Table 29: Bottled water, Bulgaria, volume by brand (liters, million), 2008-09
Table 30: Bottled water, Bulgaria, company share by volume (%), 2008-09
Table 31: Bottled water, Bulgaria, volume by company (liters, million), 2008-09
Table 32: Bottled water, Bulgaria, distribution channels by volume (%), 2008-09
Table 33: Bottled water, Bulgaria, volume by distribution channel (liters, million), 2008-09
Table 34: Bottled water, Bulgaria, expenditure per capita (BGN), 2004-09
Table 35: Bottled water, Bulgaria, forecast expenditure per capita (BGN), 2009-14
Table 36: Bottled water, Bulgaria, expenditure per capita ($), 2004-09
Table 37: Bottled water, Bulgaria, forecast expenditure per capita ($), 2009-14
Table 38: Bottled water, Bulgaria, consumption per capita (liters), 2004-09
Table 39: Bottled water, Bulgaria, forecast consumption per capita (liters), 2009-14
Table 40: Carbonates, Bulgaria, value by segment (BGNm), 2004-09
Table 41: Carbonates, Bulgaria, value forecast by segment (BGNm), 2009-14
Table 42: Carbonates, Bulgaria, value by segment ($m), 2004-09
Table 43: Carbonates, Bulgaria, value forecast by segment ($m), 2009-14
Table 44: Carbonates, Bulgaria, volume by segment (liters, million), 2004-09
Table 45: Carbonates, Bulgaria, volume forecast by segment (liters, million), 2009-14
Table 46: Carbonates, Bulgaria, brand share by volume (%), 2008-09
Table 47: Carbonates, Bulgaria, volume by brand (liters, million), 2008-09
Table 48: Carbonates, Bulgaria, company share by volume (%), 2008-09
Table 49: Carbonates, Bulgaria, volume by company (liters, million), 2008-09
Table 50: Carbonates, Bulgaria, distribution channels by volume (%), 2008-09
Table 51: Carbonates, Bulgaria, volume by distribution channel (liters, million), 2008-09
Table 52: Carbonates, Bulgaria, expenditure per capita (BGN), 2004-09
Table 53: Carbonates, Bulgaria, forecast expenditure per capita (BGN), 2009-14
Table 54: Carbonates, Bulgaria, expenditure per capita ($), 2004-09
Table 55: Carbonates, Bulgaria, forecast expenditure per capita ($), 2009-14
Table 56: Carbonates, Bulgaria, consumption per capita (liters), 2004-09
Table 57: Carbonates, Bulgaria, forecast consumption per capita (liters), 2009-14
Table 58: Concentrates, Bulgaria, value by segment (BGNm), 2004-09
Table 59: Concentrates, Bulgaria, value forecast by segment (BGNm), 2009-14
Table 60: Concentrates, Bulgaria, value by segment ($m), 2004-09
Table 61: Concentrates, Bulgaria, value forecast by segment ($m), 2009-14
Table 62: Concentrates, Bulgaria, volume by segment (kg/liters, million), 2004-09
Table 63: Concentrates, Bulgaria, volume forecast by segment (kg/liters, million), 2009-14
Table 64: Concentrates, Bulgaria, brand share by volume (%), 2008-09
Table 65: Concentrates, Bulgaria, volume by brand (kg/liters, million), 2008-09
Table 66: Concentrates, Bulgaria, company share by volume (%), 2008-09
Table 67: Concentrates, Bulgaria, volume by company (kg/liters, million), 2008-09
Table 68: Concentrates, Bulgaria, distribution channels by volume (%), 2008-09
Table 69: Concentrates, Bulgaria, volume by distribution channel (kg/liters, million), 2008-09
Table 70: Concentrates, Bulgaria, expenditure per capita (BGN), 2004-09
Table 71: Concentrates, Bulgaria, forecast expenditure per capita (BGN), 2009-14
Table 72: Concentrates, Bulgaria, expenditure per capita ($), 2004-09
Table 73: Concentrates, Bulgaria, forecast expenditure per capita ($), 2009-14
Table 74: Concentrates, Bulgaria, consumption per capita (kg/liters), 2004-09
Table 75: Concentrates, Bulgaria, forecast consumption per capita (kg/liters), 2009-14
Table 76: Functional drinks, Bulgaria, value by segment (BGNm), 2004-09
Table 77: Functional drinks, Bulgaria, value forecast by segment (BGNm), 2009-14
Table 78: Functional drinks, Bulgaria, value by segment ($m), 2004-09
Table 79: Functional drinks, Bulgaria, value forecast by segment ($m), 2009-14
Table 80: Functional drinks, Bulgaria, volume by segment (liters, million), 2004-09
Table 81: Functional drinks, Bulgaria, volume forecast by segment (liters, million), 2009-14
Table 82: Functional drinks, Bulgaria, brand share by volume (%), 2008-09
Table 83: Functional drinks, Bulgaria, volume by brand (liters, million), 2008-09
Table 84: Functional drinks, Bulgaria, company share by volume (%), 2008-09
Table 85: Functional drinks, Bulgaria, volume by company (liters, million), 2008-09
Table 86: Functional drinks, Bulgaria, distribution channels by volume (%), 2008-09
Table 87: Functional drinks, Bulgaria, volume by distribution channel (liters, million), 2008-09
Table 88: Functional drinks, Bulgaria, expenditure per capita (BGN), 2004-09
Table 89: Functional drinks, Bulgaria, forecast expenditure per capita (BGN), 2009-14
Table 90: Functional drinks, Bulgaria, expenditure per capita ($), 2004-09
Table 91: Functional drinks, Bulgaria, forecast expenditure per capita ($), 2009-14
Table 92: Functional drinks, Bulgaria, consumption per capita (liters), 2004-09
Table 93: Functional drinks, Bulgaria, forecast consumption per capita (liters), 2009-14
Table 94: Juices, Bulgaria, value by segment (BGNm), 2004-09
Table 95: Juices, Bulgaria, value forecast by segment (BGNm), 2009-14
Table 96: Juices, Bulgaria, value by segment ($m), 2004-09
Table 97: Juices, Bulgaria, value forecast by segment ($m), 2009-14
Table 98: Juices, Bulgaria, volume by segment (liters, million), 2004-09
Table 99: Juices, Bulgaria, volume forecast by segment (liters, million), 2009-14
Table 100: Juices, Bulgaria, brand share by volume (%), 2008-09
Table 101: Juices, Bulgaria, volume by brand (liters, million), 2008-09
Table 102: Juices, Bulgaria, company share by volume (%), 2008-09
Table 103: Juices, Bulgaria, volume by company (liters, million), 2008-09
Table 104: Juices, Bulgaria, distribution channels by volume (%), 2008-09
Table 105: Juices, Bulgaria, volume by distribution channel (liters, million), 2008-09
Table 106: Juices, Bulgaria, expenditure per capita (BGN), 2004-09
Table 107: Juices, Bulgaria, forecast expenditure per capita (BGN), 2009-14
Table 108: Juices, Bulgaria, expenditure per capita ($), 2004-09
Table 109: Juices, Bulgaria, forecast expenditure per capita ($), 2009-14
Table 110: Juices, Bulgaria, consumption per capita (liters), 2004-09
Table 111: Juices, Bulgaria, forecast consumption per capita (liters), 2009-14
Table 112: RTD tea and coffee, Bulgaria, value by segment (BGNm), 2004-09
Table 113: RTD tea and coffee, Bulgaria, value forecast by segment (BGNm), 2009-14
Table 114: RTD tea and coffee, Bulgaria, value by segment ($m), 2004-09
Table 115: RTD tea and coffee, Bulgaria, value forecast by segment ($m), 2009-14
Table 116: RTD tea and coffee, Bulgaria, volume by segment (liters, million), 2004-09
Table 117: RTD tea and coffee, Bulgaria, volume forecast by segment (liters, million), 2009-14
Table 118: RTD tea and coffee, Bulgaria, brand share by volume (%), 2008-09
Table 119: RTD tea and coffee, Bulgaria, volume by brand (liters, million), 2008-09
Table 120: RTD tea and coffee, Bulgaria, company share by volume (%), 2008-09
Table 121: RTD tea and coffee, Bulgaria, volume by company (liters, million), 2008-09
Table 122: RTD tea and coffee, Bulgaria, distribution channels by volume (%), 2008-09
Table 123: RTD tea and coffee, Bulgaria, volume by distribution channel (liters, million), 2008-09
Table 124: RTD tea and coffee, Bulgaria, expenditure per capita (BGN), 2004-09
Table 125: RTD tea and coffee, Bulgaria, forecast expenditure per capita (BGN), 2009-14
Table 126: RTD tea and coffee, Bulgaria, expenditure per capita ($), 2004-09
Table 127: RTD tea and coffee, Bulgaria, forecast expenditure per capita ($), 2009-14
Table 128: RTD tea and coffee, Bulgaria, consumption per capita (liters), 2004-09
Table 129: RTD tea and coffee, Bulgaria, forecast consumption per capita (liters), 2009-14
Table 130: Smoothies, Bulgaria, value by segment (BGNm), 2004-09
Table 131: Smoothies, Bulgaria, value forecast by segment (BGNm), 2009-14
Table 132: Smoothies, Bulgaria, value by segment ($m), 2004-09
Table 133: Smoothies, Bulgaria, value forecast by segment ($m), 2009-14
Table 134: Smoothies, Bulgaria, volume by segment (liters, million), 2004-09
Table 135: Smoothies, Bulgaria, volume forecast by segment (liters, million), 2009-14
Table 136: Smoothies, Bulgaria, brand share by volume (%), 2008-09
Table 137: Smoothies, Bulgaria, volume by brand (liters, million), 2008-09
Table 138: Smoothies, Bulgaria, company share by volume (%), 2008-09
Table 139: Smoothies, Bulgaria, volume by company (liters, million), 2008-09
Table 140: Smoothies, Bulgaria, distribution channels by volume (%), 2008-09
Table 141: Smoothies, Bulgaria, volume by distribution channel (liters, million), 2008-09
Table 142: Smoothies, Bulgaria, expenditure per capita (BGN), 2004-09
Table 143: Smoothies, Bulgaria, forecast expenditure per capita (BGN), 2009-14
Table 144: Smoothies, Bulgaria, expenditure per capita ($), 2004-09
Table 145: Smoothies, Bulgaria, forecast expenditure per capita ($), 2009-14
Table 146: Smoothies, Bulgaria, consumption per capita (liters), 2004-09
Table 147: Smoothies, Bulgaria, forecast consumption per capita (liters), 2009-14
Table 148: Global soft drinks market value, 2009
Table 149: Global soft drinks market split (value terms ($m), 2009), top five countries
Table 150: Global soft drinks market volume, 2009
Table 151: Global soft drinks market split (volume terms, 2009), top five countries
Table 152: Leading players, top five countries
Table 153: Bulgaria soft drinks new product launches reports, by company (top five companies), 2009
Table 154: Bulgaria soft drinks new product launches SKUs, by company (top five companies), 2009
Table 155: Bulgaria soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table 156: Bulgaria soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 157: Bulgaria soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009
Table 158: Bulgaria soft drinks new product launches - recent five launches (2009)
Table 159: Bulgaria population, by age group, 2004-09 (millions)
Table 160: Bulgaria population forecast, by age group, 2009-14 (millions)
Table 161: Bulgaria population, by gender, 2004-09 (millions)
Table 162: Bulgaria population forecast, by gender, 2009-14 (millions)
Table 163: Bulgaria nominal GDP, 2004-09 (BGNbn, nominal prices)
Table 164: Bulgaria nominal GDP forecast, 2009-14 (BGNbn, nominal prices)
Table 165: Bulgaria real GDP, 2004-09 (BGNbn, 2000 prices)
Table 166: Bulgaria real GDP forecast, 2009-14 (BGNbn, 2000 prices)
Table 167: Bulgaria real GDP, 2004-09 ($bn, 2000 prices)
Table 168: Bulgaria real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 169: Bulgaria consumer price index, 2004-09 (2000=100)
Table 170: Bulgaria consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Soft drinks, General drinks

By market: Bulgaria (in Europe)