Soft Drinks Market in Brazil to 2014

Published: October 2010

Publisher: Datamonitor

Product ref: 96874

Pages: 190

Format: PDF

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Report description

Introduction

This databook provides key data and information on the soft drinks market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Contains information on seven categories: bottled water, carbonates, concentrates, functional drinks, RTD tea and coffee, juices and smoothies
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
  • Category level company and brand share as well as distribution share information for 2008 and 2009
  • Review of the top two companies within the soft drinks market, including company overview, key facts and business description
Highlights

The market for soft drinks in Brazil increased at a compound annual growth rate of 6% between 2004 and 2009.

The carbonates category led the soft drinks market in Brazil, accounting for a share of 51.6%.

Leading player in the Brazilian soft drinks market is Coca-Cola Company, The.

Reasons to Purchase
  • Develop business strategies by understanding the quantitative trends within the soft drinks market in Brazil
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: soft drinks
Summary category level: bottled water
Summary category level: carbonates
Summary category level: concentrates
Summary category level: functional drinks
Summary category level: RTD tea and coffee
Summary category level: juices
Summary category level: smoothies

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (Brazilian Real), 2004-09
Value analysis (Brazilian Real), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
The Coca-Cola Company
PepsiCo, Inc.

Chapter 5 Category Analysis: Bottled Water
Value analysis (Brazilian Real), 2004-09
Value analysis (Brazilian Real), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Carbonates
Value analysis (Brazilian Real), 2004-09
Value analysis (Brazilian Real), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Concentrates
Value analysis (Brazilian Real), 2004-09
Value analysis (Brazilian Real), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Functional Drinks
Value analysis (Brazilian Real), 2004-09
Value analysis (Brazilian Real), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Category Analysis: RTD Tea and Coffee
Value analysis (Brazilian Real), 2004-09
Value analysis (Brazilian Real), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 10 Category Analysis: Juices
Value analysis (Brazilian Real), 2004-09
Value analysis (Brazilian Real), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 11 Category Analysis: Smoothies
Value analysis (Brazilian Real), 2004-09
Value analysis (Brazilian Real), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 12 New Product Development
Product launches over time
Recent product launches

Chapter 13 Macroeconomic Profile
Macroeconomic Indicators

Chapter 14 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 15 Appendix
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Soft drinks, Brazil, value by category (BRLm), 2004-14
Figure 2: Soft drinks, Brazil, volume by category (kg/liters, million), 2004-14
Figure 3: Soft drinks, Brazil, company share by volume (%), 2008-09
Figure 4: Soft drinks, Brazil, distribution channels by volume (%), 2008-09
Figure 5: Bottled water, Brazil, value by segment (BRLm), 2004-14
Figure 6: Bottled water- Brazil category growth comparison- by value- 2004-14
Figure 7: Bottled water, Brazil, volume by segment (liters, million), 2004-14
Figure 8: Bottled water, Brazil, category growth comparison, by volume, 2004-14
Figure 9: Bottled water, Brazil, company share by volume (%), 2008-09
Figure 10: Bottled water, Brazil, distribution channels by volume (%), 2008-09
Figure 11: Carbonates, Brazil, value by segment (BRLm), 2004-14
Figure 12: Carbonates, Brazil, category growth comparison, by value, 2004-14
Figure 13: Carbonates, Brazil, volume by segment (liters, million), 2004-14
Figure 14: Carbonates, Brazil, category growth comparison, by volume, 2004-14
Figure 15: Carbonates, Brazil, company share by volume (%), 2008-09
Figure 16: Carbonates, Brazil, distribution channels by volume (%), 2008-09
Figure 17: Concentrates, Brazil, value by segment (BRLm), 2004-14
Figure 18: Concentrates, Brazil, category growth comparison, by value, 2004-14
Figure 19: Concentrates, Brazil, volume by segment (kg/liters, million), 2004-14
Figure 20: Concentrates, Brazil, category growth comparison, by volume, 2004-14
Figure 21: Concentrates, Brazil, company share by volume (%), 2008-09
Figure 22: Concentrates, Brazil, distribution channels by volume (%), 2008-09
Figure 23: Functional drinks, Brazil, value by segment (BRLm), 2004-14
Figure 24: Functional drinks, Brazil, category growth comparison, by value, 2004-14
Figure 25: Functional drinks, Brazil, volume by segment (liters, million), 2004-14
Figure 26: Functional drinks, Brazil, category growth comparison, by volume, 2004-14
Figure 27: Functional drinks, Brazil, company share by volume (%), 2008-09
Figure 28: Functional drinks, Brazil, distribution channels by volume (%), 2008-09
Figure 29: RTD tea and coffee, Brazil, value by segment (BRLm), 2004-14
Figure 30: RTD tea and coffee, Brazil, category growth comparison, by value, 2004-14
Figure 31: RTD tea and coffee, Brazil, volume by segment (liters, million), 2004-14
Figure 32: RTD tea and coffee, Brazil, category growth comparison, by volume, 2004-14
Figure 33: RTD tea and coffee, Brazil, company share by volume (%), 2008-09
Figure 34: RTD tea and coffee, Brazil, distribution channels by volume (%), 2008-09
Figure 35: Juices, Brazil, value by segment (BRLm), 2004-14
Figure 36: Juices, Brazil, category growth comparison, by value, 2004-14
Figure 37: Juices, Brazil, volume by segment (liters, million), 2004-14
Figure 38: Juices, Brazil, category growth comparison, by volume, 2004-14
Figure 39: Juices, Brazil, company share by volume (%), 2008-09
Figure 40: Juices, Brazil, distribution channels by volume (%), 2008-09
Figure 41: Smoothies, Brazil, value by segment (BRLm), 2004-14
Figure 42: Smoothies, Brazil, category growth comparison, by value, 2004-14
Figure 43: Smoothies, Brazil, volume by segment (liters, million), 2004-14
Figure 44: Smoothies, Brazil, category growth comparison, by volume, 2004-14
Figure 45: Smoothies, Brazil, company share by volume (%), 2008-09
Figure 46: Smoothies, Brazil, distribution channels by volume (%), 2008-09
Figure 47: Annual data review process

LIST OF TABLES
Table 1: Soft drinks category definitions
Table 2: Soft drinks distribution channels
Table 3: Soft drinks, Brazil, value by category (BRLm), 2004-09
Table 4: Soft drinks, Brazil, value forecast by category (BRLm), 2009-14
Table 5: Soft drinks, Brazil, value by category ($m), 2004-09
Table 6: Soft drinks, Brazil, value forecast by category ($m), 2009-14
Table 7: Soft drinks, Brazil, volume by category (kg/liters, million), 2004-09
Table 8: Soft drinks, Brazil, volume forecast by category (kg/liters, million), 2009-14
Table 9: Soft drinks, Brazil, brand share by volume (%), 2008-09
Table 10: Soft drinks, Brazil, volume by brand (kg/liters, million), 2008-09
Table 11: Soft drinks, Brazil, company share by volume (%), 2008-09
Table 12: Soft drinks, Brazil, volume by company (kg/liters, million), 2008-09
Table 13: Soft drinks, Brazil, distribution channels by volume (%), 2008-09
Table 14: Soft drinks, Brazil, volume by distribution channel (kg/liters, million), 2008-09
Table 15: Soft drinks, Brazil, expenditure per capita (BRL), 2004-09
Table 16: Soft drinks, Brazil, forecast expenditure per capita (BRL), 2009-14
Table 17: Soft drinks, Brazil, expenditure per capita ($), 2004-09
Table 18: Soft drinks, Brazil, forecast expenditure per capita ($), 2009-14
Table 19: Soft drinks, Brazil, consumption per capita (kg/liters), 2004-09
Table 20: Soft drinks, Brazil, forecast consumption per capita (kg/liters), 2009-14
Table 21: The Coca-Cola Company key facts
Table 22: PepsiCo, Inc. key facts
Table 23: Bottled water, Brazil, value by segment (BRLm), 2004-09
Table 24: Bottled water, Brazil, value forecast by segment (BRLm), 2009-14
Table 25: Bottled water, Brazil, value by segment ($m), 2004-09
Table 26: Bottled water, Brazil, value forecast by segment ($m), 2009-14
Table 27: Bottled water, Brazil, volume by segment (liters, million), 2004-09
Table 28: Bottled water, Brazil, volume forecast by segment (liters, million), 2009-14
Table 29: Bottled water, Brazil, brand share by volume (%), 2008-09
Table 30: Bottled water, Brazil, volume by brand (liters, million), 2008-09
Table 31: Bottled water, Brazil, company share by volume (%), 2008-09
Table 32: Bottled water, Brazil, volume by company (liters, million), 2008-09
Table 33: Bottled water, Brazil, distribution channels by volume (%), 2008-09
Table 34: Bottled water, Brazil, volume by distribution channel (liters, million), 2008-09
Table 35: Bottled water, Brazil, expenditure per capita (BRL), 2004-09
Table 36: Bottled water, Brazil, forecast expenditure per capita (BRL), 2009-14
Table 37: Bottled water, Brazil, expenditure per capita ($), 2004-09
Table 38: Bottled water, Brazil, forecast expenditure per capita ($), 2009-14
Table 39: Bottled water, Brazil, consumption per capita (liters), 2004-09
Table 40: Bottled water, Brazil, forecast consumption per capita (liters), 2009-14
Table 41: Carbonates, Brazil, value by segment (BRLm), 2004-09
Table 42: Carbonates, Brazil, value forecast by segment (BRLm), 2009-14
Table 43: Carbonates, Brazil, value by segment ($m), 2004-09
Table 44: Carbonates, Brazil, value forecast by segment ($m), 2009-14
Table 45: Carbonates, Brazil, volume by segment (liters, million), 2004-09
Table 46: Carbonates, Brazil, volume forecast by segment (liters, million), 2009-14
Table 47: Carbonates, Brazil, brand share by volume (%), 2008-09
Table 48: Carbonates, Brazil, volume by brand (liters, million), 2008-09
Table 49: Carbonates, Brazil, company share by volume (%), 2008-09
Table 50: Carbonates, Brazil, volume by company (liters, million), 2008-09
Table 51: Carbonates, Brazil, distribution channels by volume (%), 2008-09
Table 52: Carbonates, Brazil, volume by distribution channel (liters, million), 2008-09
Table 53: Carbonates, Brazil, expenditure per capita (BRL), 2004-09
Table 54: Carbonates, Brazil, forecast expenditure per capita (BRL), 2009-14
Table 55: Carbonates, Brazil, expenditure per capita ($), 2004-09
Table 56: Carbonates, Brazil, forecast expenditure per capita ($), 2009-14
Table 57: Carbonates, Brazil, consumption per capita (liters), 2004-09
Table 58: Carbonates, Brazil, forecast consumption per capita (liters), 2009-14
Table 59: Concentrates, Brazil, value by segment (BRLm), 2004-09
Table 60: Concentrates, Brazil, value forecast by segment (BRLm), 2009-14
Table 61: Concentrates, Brazil, value by segment ($m), 2004-09
Table 62: Concentrates, Brazil, value forecast by segment ($m), 2009-14
Table 63: Concentrates, Brazil, volume by segment (kg/liters, million), 2004-09
Table 64: Concentrates, Brazil, volume forecast by segment (kg/liters, million), 2009-14
Table 65: Concentrates, Brazil, brand share by volume (%), 2008-09
Table 66: Concentrates, Brazil, volume by brand (kg/liters, million), 2008-09
Table 67: Concentrates, Brazil, company share by volume (%), 2008-09
Table 68: Concentrates, Brazil, volume by company (kg/liters, million), 2008-09
Table 69: Concentrates, Brazil, distribution channels by volume (%), 2008-09
Table 70: Concentrates, Brazil, volume by distribution channel (kg/liters, million), 2008-09
Table 71: Concentrates, Brazil, expenditure per capita (BRL), 2004-09
Table 72: Concentrates, Brazil, forecast expenditure per capita (BRL), 2009-14
Table 73: Concentrates, Brazil, expenditure per capita ($), 2004-09
Table 74: Concentrates, Brazil, forecast expenditure per capita ($), 2009-14
Table 75: Concentrates, Brazil, consumption per capita (kg/liters), 2004-09
Table 76: Concentrates, Brazil, forecast consumption per capita (kg/liters), 2009-14
Table 77: Functional drinks, Brazil, value by segment (BRLm), 2004-09
Table 78: Functional drinks, Brazil, value forecast by segment (BRLm), 2009-14
Table 79: Functional drinks, Brazil, value by segment ($m), 2004-09
Table 80: Functional drinks, Brazil, value forecast by segment ($m), 2009-14
Table 81: Functional drinks, Brazil, volume by segment (liters, million), 2004-09
Table 82: Functional drinks, Brazil, volume forecast by segment (liters, million), 2009-14
Table 83: Functional drinks, Brazil, brand share by volume (%), 2008-09
Table 84: Functional drinks, Brazil, volume by brand (liters, million), 2008-09
Table 85: Functional drinks, Brazil, company share by volume (%), 2008-09
Table 86: Functional drinks, Brazil, volume by company (liters, million), 2008-09
Table 87: Functional drinks, Brazil, distribution channels by volume (%), 2008-09
Table 88: Functional drinks, Brazil, volume by distribution channel (liters, million), 2008-09
Table 89: Functional drinks, Brazil, expenditure per capita (BRL), 2004-09
Table 90: Functional drinks, Brazil, forecast expenditure per capita (BRL), 2009-14
Table 91: Functional drinks, Brazil, expenditure per capita ($), 2004-09
Table 92: Functional drinks, Brazil, forecast expenditure per capita ($), 2009-14
Table 93: Functional drinks, Brazil, consumption per capita (liters), 2004-09
Table 94: Functional drinks, Brazil, forecast consumption per capita (liters), 2009-14
Table 95: RTD tea and coffee, Brazil, value by segment (BRLm), 2004-09
Table 96: RTD tea and coffee, Brazil, value forecast by segment (BRLm), 2009-14
Table 97: RTD tea and coffee, Brazil, value by segment ($m), 2004-09
Table 98: RTD tea and coffee, Brazil, value forecast by segment ($m), 2009-14
Table 99: RTD tea and coffee, Brazil, volume by segment (liters, million), 2004-09
Table 100: RTD tea and coffee, Brazil, volume forecast by segment (liters, million), 2009-14
Table 101: RTD tea and coffee, Brazil, brand share by volume (%), 2008-09
Table 102: RTD tea and coffee, Brazil, volume by brand (liters, million), 2008-09
Table 103: RTD tea and coffee, Brazil, company share by volume (%), 2008-09
Table 104: RTD tea and coffee, Brazil, volume by company (liters, million), 2008-09
Table 105: RTD tea and coffee, Brazil, distribution channels by volume (%), 2008-09
Table 106: RTD tea and coffee, Brazil, volume by distribution channel (liters, million), 2008-09
Table 107: RTD tea and coffee, Brazil, expenditure per capita (BRL), 2004-09
Table 108: RTD tea and coffee, Brazil, forecast expenditure per capita (BRL), 2009-14
Table 109: RTD tea and coffee, Brazil, expenditure per capita ($), 2004-09
Table 110: RTD tea and coffee, Brazil, forecast expenditure per capita ($), 2009-14
Table 111: RTD tea and coffee, Brazil, consumption per capita (liters), 2004-09
Table 112: RTD tea and coffee, Brazil, forecast consumption per capita (liters), 2009-14
Table 113: Juices, Brazil, value by segment (BRLm), 2004-09
Table 114: Juices, Brazil, value forecast by segment (BRLm), 2009-14
Table 115: Juices, Brazil, value by segment ($m), 2004-09
Table 116: Juices, Brazil, value forecast by segment ($m), 2009-14
Table 117: Juices, Brazil, volume by segment (liters, million), 2004-09
Table 118: Juices, Brazil, volume forecast by segment (liters, million), 2009-14
Table 119: Juices, Brazil, brand share by volume (%), 2008-09
Table 120: Juices, Brazil, volume by brand (liters, million), 2008-09
Table 121: Juices, Brazil, company share by volume (%), 2008-09
Table 122: Juices, Brazil, volume by company (liters, million), 2008-09
Table 123: Juices, Brazil, distribution channels by volume (%), 2008-09
Table 124: Juices, Brazil, volume by distribution channel (liters, million), 2008-09
Table 125: Juices, Brazil, expenditure per capita (BRL), 2004-09
Table 126: Juices, Brazil, forecast expenditure per capita (BRL), 2009-14
Table 127: Juices, Brazil, expenditure per capita ($), 2004-09
Table 128: Juices, Brazil, forecast expenditure per capita ($), 2009-14
Table 129: Juices, Brazil, consumption per capita (liters), 2004-09
Table 130: Juices, Brazil, forecast consumption per capita (liters), 2009-14
Table 131: Smoothies, Brazil, value by segment (BRLm), 2004-09
Table 132: Smoothies, Brazil, value forecast by segment (BRLm), 2009-14
Table 133: Smoothies, Brazil, value by segment ($m), 2004-09
Table 134: Smoothies, Brazil, value forecast by segment ($m), 2009-14
Table 135: Smoothies, Brazil, volume by segment (liters, million), 2004-09
Table 136: Smoothies, Brazil, volume forecast by segment (liters, million), 2009-14
Table 137: Smoothies, Brazil, brand share by volume (%), 2008-09
Table 138: Smoothies, Brazil, volume by brand (liters, million), 2008-09
Table 139: Smoothies, Brazil, company share by volume (%), 2008-09
Table 140: Smoothies, Brazil, volume by company (liters, million), 2008-09
Table 141: Smoothies, Brazil, distribution channels by volume (%), 2008-09
Table 142: Smoothies, Brazil, volume by distribution channel (liters, million), 2008-09
Table 143: Smoothies, Brazil, expenditure per capita (BRL), 2004-09
Table 144: Smoothies, Brazil, forecast expenditure per capita (BRL), 2009-14
Table 145: Smoothies, Brazil, expenditure per capita ($), 2004-09
Table 146: Smoothies, Brazil, forecast expenditure per capita ($), 2009-14
Table 147: Smoothies, Brazil, consumption per capita (liters), 2004-09
Table 148: Smoothies, Brazil, forecast consumption per capita (liters), 2009-14
Table 149: Brazil soft drinks new product launches reports, by company (top five companies), 2009
Table 150: Brazil soft drinks new product launches SKUs, by company (top five companies), 2009
Table 151: Brazil soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table 152: Brazil soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 153: Brazil soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009
Table 154: Brazil soft drinks new product launches - recent five launches (2009)
Table 155: Brazil population, by age group, 2004-09 (millions)
Table 156: Brazil population forecast, by age group, 2009-14 (millions)
Table 157: Brazil population, by gender, 2004-09 (millions)
Table 158: Brazil population forecast, by gender, 2009-14 (millions)
Table 159: Brazil nominal GDP, 2004-09 (BRLbn, nominal prices)
Table 160: Brazil nominal GDP forecast, 2009-14 (BRLbn, nominal prices)
Table 161: Brazil real GDP, 2004-09 (BRLbn, 2000 prices)
Table 162: Brazil real GDP forecast, 2009-14 (BRLbn, 2000 prices)
Table 163: Brazil real GDP, 2004-09 ($bn, 2000 prices)
Table 164: Brazil real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 165: Brazil consumer price index, 2004-09 (2000=100)
Table 166: Brazil consumer price index, 2009-14 (2000=100)

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Related research categories

By sector: Soft drinks, General drinks

By market: Brazil (in South America), Brazil (in BRICM)