Soft Drinks Market in Brazil - Product Launch Almanac 2010

Datamonitor’s Soft Drinks market in Brazil – Product Launch Almanac 2010 provides a complete guide to new product launches in Brazilian soft drinks market since January 2010, This report includes detailed data on products including Package Type, Package Material, # SKUs, Description, Package Tags, Ingredients, Shelving, Innovation and Flavor/Fragrance. This report also provides an overview of the soft drinks market in Brazil, with data from 2004 to 2009 and forecasts to 2014.

• Soft Drinks market in Brazil - New product SKUs by category • Soft Drinks market in Brazil - New product SKUs by manufacturer • Soft Drinks market in Brazil - New product by pack type and materials • Soft Drinks market in Brazil – New Product descriptions

• 297 product SKUs launched in the Brazilian soft drinks market • Juices is the leading category in Brazilian soft drinks market • Vivafrut Alimentos e Bebidas Ltda is the leading manufacturer in terms of new soft drinks products in Brazil

Tracking your competitors latest innovations (and trends) Determine product innovation patterns by studying the characteristics of innovation activity in Brazilian Soft Drinks market Analyze trends in product development over time

Table of contents

TABLE OF CONTENTS
Overview
Catalyst
Summary
Executive Summary
297 product SKUs launched in the Brazilian soft drinks market
Juices is the leading category in Brazilian soft drinks market
Vivafrut Alimentos e Bebidas Ltda is the leading manufacturer in terms of new soft drinks products in Brazil
Bottles was the dominant packing type in the new products launched in Brazilian soft drinks market
Majority of the products launched in the soft drinks market used plastic as the package material
Introduction
How to use this report
Disclaimer
Market definition
Soft Drinks Market Overview
Market value, 2004–09
Market value forecast to 2014
Soft Drinks Product Analysis
New product SKUs by category
New product SKUs by manufacturer
New products by package type
New product by package material
Detailed Product Descriptions
Appendix
Further reading
Datamonitor consulting
How to contact experts in your industry

LIST OF FIGURES
Figure 1: Brazil, soft drinks market value by category ($m), 2004–09
Figure 2: Brazil, soft drinks market value by category ($m), 2009–14
Figure 3: Brazil, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010
Figure 4: Brazil, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010
Figure 5: Brazil, soft drinks market, new product by package type, Jan 2010 – Dec 2010
Figure 6: Brazil, soft drinks market, new product by package material, Jan 2010 – Dec 2010

LIST OF TABLES
Table 1: Soft drinks category definitions
Table 2: Brazil, soft drinks market value by category ($m), 2004–09
Table 3: Brazil, soft drinks market value by category ($m), 2009–14
Table 4: Brazil, soft drinks market, new product SKUs by category, Jan 2010 – Dec 2010
Table 5: Brazil, soft drinks market, new product SKUs by manufacturer, Jan 2010 – Dec 2010
Table 6: Brazil, soft drinks market, new product by package type, Jan 2010 – Dec 2010
Table 7: Brazil, soft drinks market, new product by package material, Jan 2010 – Dec 2010
Table 8: Carrefour - Nectar - Caju; Goiaba; Laranja; Manga; Pessego
Table 9: Garantia De Origem Carrefour - Suco - Uva Integral
Table 10: Carrefour Viver Light - Nectar - Pessego; Uva
Table 11: Carrefour - Agua de Coco Esterilizada
Table 12: Carrefour Viver - Extrato de Soja
Table 13: Disney Spunch! - Bebida Gaseificada - Morango
Table 14: Taeq - Isotonico - Maca e Pera
Table 15: Skinka - Bebida Mista - Frutas Citricas; Frutas Vermelhas
Table 16: Viva Brasil - Nectar - Manga; Pessego
Table 17: Viva Brasil - Suco - Frutas da Amazonia; Frutas do Nordeste; Frutas Tropicais; Laranja e Tangerina; Uva
Table 18: Lual Alimentos - Preparado Para Refresco - Abacaxi com Melancia; Preparado para Refresco - Graviola
Table 19: MonaVie Nuit - Bebida a Base de Inositol - the Premier Acai Blend
Table 20: Clammex - Suco - de Tomate
Table 21: Camp Zero Acucar - Preparado para Refresco - Abacaxi e Hortela; Frutas Vermelhas; Guarana; Laranja; Lima - Limao; Pessego; Tangerina
Table 22: Bioleve - Suco - Abacaxi e Hortela; Laranja e Acerola
Table 23: i9 by Powerade - Bebida Hidrotonica - Maracuja; Uva
Table 24: Do Bem - Suco - Uva Integral
Table 25: Do Bem - Cha Mate - com Suco de Limao
Table 26: Bio Tea - Cha - Limao
Table 27: Bio Guara - Bebida Garana - e Acai; Original
Table 28: Disney Sanjito - Suco - Maca
Table 29: Biologicus Imunity - Bebida Fermentada Probiotica - Iogurte; Leite; Limao e Ameixa; Soja; Tangerina; Uva
Table 30: Nestle Sollys - Bebida a Base de Soja - Manga; Maracuja; Morango
Table 31: Happy Day - Suco - Cassis; Cereja; Cranberry; Damasco; Grapefruit; Limao; Morango; Roma
Table 32: Palmeiron Light - Suco - Goiaba; Laranja; Pessego; Uva
Table 33: Del Valle Mais - Suco - Manga; Pessego; Uva
Table 34: Sufresh - Suco Tropical - Caju; Goiaba; Maracuja
Table 35: Surya Brasil Eco Tree Organics - Po para Bebida - Acai Organico Liofilizado
Table 36: Hikari Frukari Soja - Refresco em Po a Base de Soja - Abacaxi; Goiaba; Laranja; Limao; Manga; Maracuja; Morango; Pessego; Uva
Table 37: Mini Schin Ben 10 - Refrigerante - Maca Verde
Table 38: Vitalin Quinoa - Shake Organico - Chocolate
Table 39: MSX - Bebida Energetica
Table 40: Bonafont - Agua Mineral Natural
Table 41: Suvalan - Suco - Maca; Uva
Table 42: Ovomaltine - Achocolatado - Flocos Crocantes
Table 43: Clight Zero - Refresco em Po - Mix de Macas
Table 44: Juxx - Suco - Cranberry; Cranberry Light; Morango Cranberry; Morango Cranberry Light
Table 45: Viva - Bebida - Limao; Pera
Table 46: Schin - Agua Mineral sem Gas
Table 47: Schin - Agua Mineral com Gas
Table 48: O.N.E. - Coconut Water - Cranberry Grapefruit; Grape Berry; Lemon Lime
Table 49: Joint Care - Bebida a base de Colageneo Hidrolisado - Laranja; Limao; Morango; Uva
Table 50: Josapar Soy+ - Bebida de Soja em Po - Banana; Maracuja; Morango; Original
Table 51: Solmax - Shake - Baunilha; Chocolate; Morango
Table 52: Schraiber - Shake - Baunilha; Chocolate
Table 53: Golly Power - Isotonico em Po - Frutas Citricas; Frutas Vermelhas; Laranja; Limao; Maracuja; Tangerina
Table 54: Bom Preco Sustax Kids - Preparado de Bebida em Po - Chocolate; Morango
Table 55: Sprite 2.Zero - Refrigerante
Table 56: Powerade - Bebida Isotonica - Maca; Mountain Blast; Uva
Table 57: Purity - Nectar de Frutas - Laranja com Acerola; Uva Branca
Table 58: Inside Energy - Bebida Energetica - Acai e Guarana
Table 59: Cha Leao - Cha Verde Pronto - Abacaxi e Hortela; Limao; Maracuja
Table 60: Cha Leao - Cha Pronto - Branco com Pessego; Vermelho com Frutas Vermelhas
Table 61: Shefa - Bebida - Cranberry
Table 62: Viapaxbio - Nectar - Laranja; Manga
Table 63: Ouro Fino - Agua Mineral
Table 64: Ouro Fino - Agua Aromatizada - Limao; Limao Maca; Tangerina
Table 65: Tambau - Leite de Coco
Table 66: Sanavita Regulare - Mix Soluvel de Fibras
Table 67: Schin - Refrigerante - Cola
Table 68: Carbon - Bebida Energetica - Cherry; Cola; Original; Sugar Free
Table 69: Top Tea - Iced Tea - Cha Branco; Cha Verde
Table 70: Marathon - Bebida - Acai; Agua de Coco
Table 71: Guarana Antarctica - Refrigerante - Acai
Table 72: Nutrilite Nutrishake - Preparado para Milkshake - Banana; Caramelo; Creme e Cookies; Morango
Table 73: Beauty Drink - Bebida de Frutas com Vitaminas - Amora, Maracuja, Limao e Capim-Santo; Framboesa, Acai e Blueberry; Hibisco, Acai e Uva; Laranja, Tangerina, Acerola e Guarana; Lichia e Cha Branco; Nectarina e Cha Vermelho; Pepino, Limao e Aloe Vera; Pera, Cha Verde e Agua de Coco
Table 74: Yoki Mais Vita - Bebida a Base de Soja - Pura Soja com Calcio
Table 75: Nestle La Frutta Zero - Suco em Po - Abacaxi com Hortela; Laranja; Tangerina; Uva
Table 76: Coca-Cola - Soft Drink
Table 77: Monster Energy - Energy Drink - Khaos; Lo-Carb; Original
Table 78: Turn On - Energy Drink
Table 79: Nestle Chamyto - Leite Fermentado - Frutas Vermelhas
Table 80: Gladiator - Bebida Energetica - Frutas Citricas; Frutas Selvagens
Table 81: Carrefour A Era Do Gelo 3 - Bebida em Po - Chocolate; Morango
Table 82: Ajinomoto Mid - Refresco em Po - Jabuticaba
Table 83: Ajinomoto Fit - Refresco em Po Light - Lichia
Table 84: Yoki - Refresco em Po - Caja; Graviola
Table 85: Dark Dog - Bebida Energetica
Table 86: Dark Dog Light - Bebida Energetica
Table 87: Apti Senninha - Milk Shake - Baunilha; Chocolate; Morango
Table 88: Apti Senninha - Refresco - Abacaxi; Laranja; Maracuja; Salada de Frutas; Uva
Table 89: Carrefour Viver Bem + Nutricao - Complemento Nutricional - Baunilha; Chocolate
Table 90: Gladiator - Bebida Energetica - Frutas Citricas; Frutas Selvagens
Table 91: Coco Cola Light Plus - Refrigerante
Table 92: Leao Zero - Ice Tea - Limao; Pessego
Table 93: Leao - Ice Tea - Limao; Pessego
Table 94: Sam's Choice - Juice Cocktail - Cranberry; Cranberry Apple; Grape Cranberry
Table 95: Toddy Organico - Chocolate em Po
Table 96: Qualimax - Refresco em Po - Caju; Melancia
Table 97: Frutop - Cha - Branco; Verde
Table 98: Agua Ducoco - Agua de Coco
Table 99: Superbom Frutt's - Suco - Goiaba; Manga
Table 100: Nestle La Frutta - Suco em Po - Abacaxi; Laranja; Limao; Manga; Maracuja; Tangerina; Uva

Related research categories

By sector: Soft drinks, General drinks

By market: Brazil (in South America), Brazil (in BRICM)