Soft Drinks in Turkey

Soft Drinks in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Turkey soft drinks market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

• The soft drinks market consists of retail sale of bottled water, carbonates, concentrates, functional drinks, juices, RTD tea and coffee, and smoothies. However, the total market volume for soft drinks market excludes the concentrates category. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.
• The Turkish soft drinks market is expected to generate total revenue of $8.4 billion in 2011, representing a compound annual growth rate (CAGR) of 6.6% between 2007 and 2011.
• Market consumption volumes are forecast to increase with a CAGR of 6.6% between 2007 and 2011, to reach a total of 12.7 billion liters in 2011.
• The performance of the market is forecast to grow at a fairly steady rate, with an anticipated CAGR of 8.5% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $12.7 billion by the end of 2016.

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the soft drinks market in Turkey

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the soft drinks market in Turkey

Leading company profiles reveal details of key soft drinks market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Turkey soft drinks market with five year forecasts by both value and volume

Table of contents

EXECUTIVE SUMMARY

MARKET OVERVIEW
Market definition
Market analysis

MARKET DATA
Market value
Market volume

MARKET SEGMENTATION
Category segmentation
Market share
Market distribution

MARKET OUTLOOK
Market value forecast
Market volume forecast

FIVE FORCES ANALYSIS
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry

LEADING COMPANIES
Yildiz Holding A.S.
Coca-Cola Company, The
Nestlé SA
PepsiCo, Inc

MACROECONOMIC INDICATORS
Country Data

APPENDIX
Methodology
Industry associations
Related MarketLine research

LIST OF TABLES
Table 1: Turkey soft drinks market value: $ million, 2007–11(e)
Table 2: Turkey soft drinks market volume: million liters, 2007–11(e)
Table 3: Turkey soft drinks market category segmentation : $million, by value, 2011(e)
Table 4: Turkey soft drinks market share: % share, by volume, 2011(e)
Table 5: Turkey soft drinks market distribution: % share, by volume, 2011(e)
Table 6: Turkey soft drinks market value forecast: $ million, 2011–16
Table 7: Turkey soft drinks market volume forecast: million liters, 2011–16
Table 8: Yildiz Holding A.S.: key facts
Table 9: Coca-Cola Company, The: key facts
Table 10: Coca-Cola Company, The: key financials ($)
Table 11: Coca-Cola Company, The: key financial ratios
Table 12: Nestlé SA: key facts
Table 13: Nestlé SA: key financials ($)
Table 14: Nestlé SA: key financials (CHF)
Table 15: Nestlé SA: key financial ratios
Table 16: PepsiCo, Inc: key facts
Table 17: PepsiCo, Inc: key financials ($)
Table 18: PepsiCo, Inc: key financial ratios
Table 19: Turkey size of population (million), 2007–11
Table 20: Turkey gdp (constant 2000 prices, $ billion), 2007–11
Table 21: Turkey gdp (current prices, $ billion), 2007–11
Table 22: Turkey inflation, 2007–11
Table 23: Turkey consumer price index (absolute), 2007–11
Table 24: Turkey exchange rate, 2007–11

LIST OF FIGURES
Figure 1: Turkey soft drinks market value: $ million, 2007–11(e)
Figure 2: Turkey soft drinks market volume: million liters, 2007–11(e)
Figure 3: Turkey soft drinks market category segmentation : % share, by value, 2011(e)
Figure 4: Turkey soft drinks market share: % share, by volume, 2011(e)
Figure 5: Turkey soft drinks market distribution: % share, by volume, 2011(e)
Figure 6: Turkey soft drinks market value forecast: $ million, 2011–16
Figure 7: Turkey soft drinks market volume forecast: million liters, 2011–16
Figure 8: Forces driving competition in the soft drinks market in Turkey, 2011
Figure 9: Drivers of buyer power in the soft drinks market in Turkey, 2011
Figure 10: Drivers of supplier power in the soft drinks market in Turkey, 2011
Figure 11: Factors influencing the likelihood of new entrants in the soft drinks market in Turkey, 2011
Figure 12: Factors influencing the threat of substitutes in the soft drinks market in Turkey, 2011
Figure 13: Drivers of degree of rivalry in the soft drinks market in Turkey, 2011
Figure 14: Coca-Cola Company, The: revenues & profitability
Figure 15: Coca-Cola Company, The: assets & liabilities
Figure 16: Nestlé SA: revenues & profitability
Figure 17: Nestlé SA: assets & liabilities
Figure 18: PepsiCo, Inc: revenues & profitability
Figure 19: PepsiCo, Inc: assets & liabilities

Related research categories

By sector: Soft drinks, General drinks

By market: Turkey (in Asia)