soft drinks in Morocco

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 181424

Pages: 74

Format: PDF

Delivery: Immediate download

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Price: $ 1900.00

Report description

Overall, soft drinks in Morocco saw healthy total volume and value sales growth in 2012. The Increase seen in total value sales was predominantly driven by bottled water and Fruit/vegetable juice, while bottled water was the main driver of total volume sales growth seen. A significant Increase in marketing and communication spending from soft drink manufacturers was the key factor behind the good performance seen.

Euromonitor International's soft drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/vegetable juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the soft drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
soft drinks Sees Healthy Performance
Natural Over Diet soft drinks
Coca-Cola Leads soft drinks in Morocco
Small Grocery Retailers Dominates Retail Distribution
soft drinks Will See Positive Total Volume Growth Over Forecast Period
Key Trends and Developments
Young Population and Rising Urbanisation Drive the Growth in soft drinks
Share of Domestic Companies Is Rising in soft drinks
Visible Shift To Natural Products While Low Calorie Broadens Its Consumer Base
Small Grocery Retailers Loses Share To Supermarkets and Hypermarkets
Heavy investment in Marketing
Market Data
Table 1 Off-trade vs On-trade Sales of soft drinks (as sold) by Channel: Volume 2007-2012
Table 2 Off-trade vs On-trade Sales of soft drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 3 Off-trade vs On-trade Sales of soft drinks by Channel: Value 2007-2012
Table 4 Off-trade vs On-trade Sales of soft drinks by Channel: % Value Growth 2007-2012
Table 5 Off-trade vs On-trade Sales of soft drinks (as sold) by Category: Volume 2012
Table 6 Off-trade vs On-trade Sales of soft drinks (as sold) by Category: % Volume 2012
Table 7 Off-trade vs On-trade Sales of soft drinks by Category: Value 2012
Table 8 Off-trade vs On-trade Sales of soft drinks by Category: % Value 2012
Table 9 Off-trade Sales of soft drinks (as sold) by Category: Volume 2007-2012
Table 10 Off-trade Sales of soft drinks (as sold) by Category: % Volume Growth 2007-2012
Table 11 Off-trade Sales of soft drinks by Category: Value 2007-2012
Table 12 Off-trade Sales of soft drinks by Category: % Value Growth 2007-2012
Table 13 Company Shares of Off-trade soft drinks (as sold) by Volume 2008-2012
Table 14 Brand Shares of Off-trade soft drinks (as sold) by Volume 2009-2012
Table 15 Company Shares of Off-trade soft drinks (RTD) by Volume 2008-2012
Table 16 Brand Shares of Off-trade soft drinks (RTD) by Volume 2009-2012
Table 17 Company Shares of Off-trade soft drinks by Value 2008-2012
Table 18 Brand Shares of Off-trade soft drinks by Value 2009-2012
Table 19 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 20 Penetration of Private Label by Category by Value 2007-2012
Table 21 Off-trade Sales of soft drinks by Category and Distribution Format: % Analysis 2012
Table 22 Forecast Off-trade vs On-trade Sales of soft drinks (as sold) by Channel: Volume 2012-2017
Table 23 Forecast Off-trade vs On-trade Sales of soft drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 24 Forecast Off-trade vs On-trade Sales of soft drinks by Channel: Value 2012-2017
Table 25 Forecast Off-trade vs On-trade Sales of soft drinks by Channel: % Value Growth 2012-2017
Table 26 Forecast Off-trade Sales of soft drinks (as sold) by Category: Volume 2012-2017
Table 27 Forecast Off-trade Sales of soft drinks (as sold) by Category: % Volume Growth 2012-2017
Table 28 Forecast Off-trade Sales of soft drinks by Category: Value 2012-2017
Table 29 Forecast Off-trade Sales of soft drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Morocco
Sources
Summary 1 Research Sources
Bourchanin & CIE SA in soft drinks (Morocco)
Strategic Direction
Key Facts
Summary 2 Bourchanin & CIE SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Bourchanin & CIE SA: Competitive Position 2012
Citruma SA in soft drinks (Morocco)
Strategic Direction
Key Facts
Summary 4 Citruma SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Citruma SA: Competitive Position 2012
Conserves Nora SA in soft drinks (Morocco)
Strategic Direction
Key Facts
Summary 6 Conserves Nora SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Conserves Nora SA: Competitive Position 2012
Cooperative Copag in soft drinks (Morocco)
Strategic Direction
Key Facts
Summary 8 Cooperative Copag: Key Facts
Company Background
Production
Summary 9 Cooperative Copag: Production Statistics 2012
Competitive Positioning
Summary 10 Cooperative Copag: Competitive Position 2012
Les Eaux Minerales D'oulmes in soft drinks (Morocco)
Strategic Direction
Key Facts
Summary 11 Les Eaux Minérales d'Oulmés: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Les Eaux Minérales d'Oulmés: Competitive Position 2012
Moroccan food processing in soft drinks (Morocco)
Strategic Direction
Key Facts
Summary 13 Moroccan food processing: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Morocco Food Processing: Competitive Position 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 30 Sales of Bottled Water to institutional Channel 2007-2012
Table 31 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
Table 32 Off-trade Sales of Bottled Water by Category: Value 2007-2012
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
Table 35 Company Shares of Bottled Water by Off-trade Volume 2008-2012
Table 36 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
Table 37 Company Shares of Bottled Water by Off-trade Value 2008-2012
Table 38 Brand Shares of Bottled Water by Off-trade Value 2009-2012
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Low Calorie Carbonates by Subsector: 2007-2012
Table 44 Off-trade Sales of Carbonates by Category: Volume 2007-2012
Table 45 Off-trade Sales of Carbonates by Category: Value 2007-2012
Table 46 Off-trade Sales of Carbonates by Category: % Volume Growth 2007-2012
Table 47 Off-trade Sales of Carbonates by Category: % Value Growth 2007-2012
Table 48 On-trade vs Off-trade Sales of Carbonates: Volume 2007-2012
Table 49 On-trade vs Off-trade Sales of Carbonates: Value 2007-2012
Table 50 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2007-2012
Table 51 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2007-2012
Table 52 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2007-2012
Table 53 Company Shares of Carbonates by Off-trade Volume 2008-2012
Table 54 Brand Shares of Carbonates by Off-trade Volume 2009-2012
Table 55 Company Shares of Carbonates by Off-trade Value 2008-2012
Table 56 Brand Shares of Carbonates by Off-trade Value 2009-2012
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Table 61 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 62 Off-trade Sales of Concentrates (as sold) by Category: Volume 2007-2012
Table 63 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2007-2012
Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2007-2012
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2007-2012
Table 66 Off-trade Sales of Concentrates by Category: Value 2007-2012
Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2007-2012
Table 68 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2012
Table 69 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2009-2012
Table 70 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2012
Table 71 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2009-2012
Table 72 Company Shares of Concentrates (RTD) by Off-trade Volume 2008-2012
Table 73 Brand Shares of Concentrates (RTD) by Off-trade Volume 2009-2012
Table 74 Company Shares of Concentrates by Off-trade Value 2008-2012
Table 75 Brand Shares of Concentrates by Off-trade Value 2009-2012
Table 76 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2012-2017
Table 77 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2012-2017
Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 80 Forecast Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 81 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 82 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2007-2012
Table 83 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2007-2012
Table 84 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2007-2012
Table 85 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2007-2012
Table 86 Leading Flavours for 100% Juice: % Volume Breakdown 2007-2012
Table 87 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2007-2012
Table 88 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2007-2012
Table 89 % Share of Smoothies in 100% Juice: Off-trade Value 2012
Table 90 % Share of Smoothies in Nectars (25-99% Juice): Off-trade Value 2012
Table 91 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2007-2012
Table 92 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2007-2012
Table 93 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2012
Table 94 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2009-2012
Table 95 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2012
Table 96 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2009-2012
Table 97 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2012-2017
Table 98 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2012-2017
Table 99 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2012-2017
Table 100 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2012-2017
Trends
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 101 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2007-2012
Table 102 Off-trade Sales of Sports and Energy Drinks by Category: Value 2007-2012
Table 103 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2007-2012
Table 104 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2007-2012
Table 105 Company Shares of Sports and Energy Drinks by Off-trade Volume 2008-2012
Table 106 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2009-2012
Table 107 Company Shares of Sports and Energy Drinks by Off-trade Value 2008-2012
Table 108 Brand Shares of Sports and Energy Drinks by Off-trade Value 2009-2012
Table 109 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2012-2017
Table 110 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2012-2017
Table 111 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2012-2017
Table 112 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: Soft drinks, General drinks

By market: Morocco (in Africa)