Soft Drinks in Kenya

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 176985

Pages: 47

Format: PDF

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Report description

Soft drinks continued to experience positive growth in 2012. Bottled water and carbonates remained the top performers. Rising health awareness bolstered demand for fruit/vegetable juice with manufacturers in all major soft drinks categories responding by diversifying their portfolios and entering the fruit/vegetable juice category.

Euromonitor International's Soft Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Soft Drinks Continues To Experience Positive Growth
Manufacturers Focus on Producing Mass Brands To Target Majority of the Population
Coca-Cola Dominates the Market
Off-trade Dominates in Soft Drinks
Positive Growth Expected Over the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 17 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 19 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Kenya
Definitions
Sources
Summary 1 Research Sources
Del Monte Kenya Ltd in Soft Drinks (kenya)
Strategic Direction
Key Facts
Summary 2 Del Monte Kenya Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Del Monte Kenya Ltd: Competitive Position 2012
Premier Food Industries in Soft Drinks (kenya)
Strategic Direction
Key Facts
Summary 4 Premier Food Industries: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Premier Food Industries: Competitive Position 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 28 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
Table 29 Off-trade Sales of Bottled Water by Category: Value 2007-2012
Table 30 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
Table 31 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
Table 32 Company Shares of Bottled Water by Off-trade Volume 2008-2012
Table 33 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
Table 34 Company Shares of Bottled Water by Off-trade Value 2008-2012
Table 35 Brand Shares of Bottled Water by Off-trade Value 2009-2012
Table 36 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 37 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 39 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 40 Off-trade Sales of Carbonates by Category: Volume 2007-2012
Table 41 Off-trade Sales of Carbonates by Category: Value 2007-2012
Table 42 Off-trade Sales of Carbonates by Category: % Volume Growth 2007-2012
Table 43 Off-trade Sales of Carbonates by Category: % Value Growth 2007-2012
Table 44 On-trade vs Off-trade Sales of Carbonates: Volume 2007-2012
Table 45 On-trade vs Off-trade Sales of Carbonates: Value 2007-2012
Table 46 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2007-2012
Table 47 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2007-2012
Table 48 Company Shares of Carbonates by Off-trade Volume 2008-2012
Table 49 Brand Shares of Carbonates by Off-trade Volume 2009-2012
Table 50 Company Shares of Carbonates by Off-trade Value 2008-2012
Table 51 Brand Shares of Carbonates by Off-trade Value 2009-2012
Table 52 Forecast Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 53 Forecast Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 55 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 56 Off-trade Sales of Concentrates (as sold) by Category: Volume 2007-2012
Table 57 Off-trade Sales of Concentrates (RTD) by Category: Volume 2007-2012
Table 58 Off-trade Sales of Concentrates by Category: Value 2007-2012
Table 59 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2007-2012
Table 61 Off-trade Sales of Concentrates by Category: % Value Growth 2007-2012
Table 62 Company Shares of Concentrates (RTD) by Off-trade Volume 2008-2012
Table 63 Brand Shares of Concentrates (RTD) by Off-trade Volume 2009-2012
Table 64 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2012
Table 65 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2009-2012
Table 66 Company Shares of Concentrates by Off-trade Value 2008-2012
Table 67 Brand Shares of Concentrates by Off-trade Value 2009-2012
Table 68 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2012-2017
Table 69 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 70 Forecast Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 71 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2012-2017
Table 72 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 73 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 74 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2007-2012
Table 75 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2007-2012
Table 76 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2007-2012
Table 77 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2007-2012
Table 78 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2012
Table 79 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2009-2012
Table 80 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2012
Table 81 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2009-2012
Table 82 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2012-2017
Table 83 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2012-2017
Table 84 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2012-2017
Table 85 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2012-2017
Headlines
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 86 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2007-2012
Table 87 Off-trade Sales of Sports and Energy Drinks by Category: Value 2007-2012
Table 88 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2007-2012
Table 89 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2007-2012
Table 90 Company Shares of Sports and Energy Drinks by Off-trade Volume 2008-2012
Table 91 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2007-2009
Table 92 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2012-2017
Table 93 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2012-2017
Table 94 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2012-2017
Table 95 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: Soft drinks, General drinks

By market: Kenya (in Africa)