Soft Drinks in India to 2013

This databook provides key data and information on the soft drinks market in India. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Contains information on seven categories: carbonates, bottled water, juices, functional drinks, concentrates, smoothies and RTD tea and coffee
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the soft drinks market, including company overview, key facts and business description

The market for soft drinks in India increased at a compound annual growth rate of 5.9% between 2003 and 2008.

The carbonates category led the soft drinks market in India, accounting for a share of 55.2%.

Leading players in Indian soft drinks market include Coca-Cola Company, The, Pepsico, Inc. and Parle Agro Pvt. Ltd..

• Develop business strategies by understanding the quantitative trends within the soft drinks market in India
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary market level: soft drinks
Summary category level: bottled water
Summary category level: carbonates
Summary category level: concentrates
Summary category level: functional drinks
Summary category level: juices
Summary category level: RTD tea and coffee
Summary category level: smoothies

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (Indian Rupee), 2003-08
Value analysis (Indian Rupee), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
The Coca-Cola Company
PepsiCo, Inc.

Chapter 5 Category Analysis: Bottled Water
Value analysis (Indian Rupee), 2003-08
Value analysis (Indian Rupee), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Carbonates
Value analysis (Indian Rupee), 2003-08
Value analysis (Indian Rupee), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Category Analysis: Concentrates
Value analysis (Indian Rupee), 2003-08
Value analysis (Indian Rupee), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 8 Category Analysis: Functional Drinks
Value analysis (Indian Rupee), 2003-08
Value analysis (Indian Rupee), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 9 Category Analysis: Juices
Value analysis (Indian Rupee), 2003-08
Value analysis (Indian Rupee), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 10 Category Analysis: RTD Tea and Coffee
Value analysis (Indian Rupee), 2003-08
Value analysis (Indian Rupee), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 11 Category Analysis: Smoothies
Value analysis (Indian Rupee), 2003-08
Value analysis (Indian Rupee), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 12 Country Comparison
Value
Volume
Market share

Chapter 13 PESTLE Analysis
Summary
Political analysis
Economic analysis
Social analysis
Technological analysis
Legal analysis
Environmental analysis

Chapter 14 New Product Development
Product launches over time
Recent product launches

Chapter 15 Macroeconomic Profile
Macroeconomic indicators

Chapter 16 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 17 APPENDIX
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Soft drinks, India, value by category (INRm), 2003-13
Figure 2: Soft drinks, India, category growth comparison, by value, 2003-13
Figure 3: Soft drinks, India, volume by category (kg/liters, million), 2003-13
Figure 4: Soft drinks, India, category growth comparison, by volume, 2003-13
Figure 5: Soft drinks, India, company share by volume (%), 2007-08
Figure 6: Soft drinks, India, distribution channels by volume (%), 2007-08
Figure 7: Bottled water, India, value by segment (INRm), 2003-13
Figure 8: Bottled water, India, category growth comparison, by value, 2003-13
Figure 9: Bottled water, India, volume by segment (liters, million), 2003-13
Figure 10: Bottled water, India, company share by volume (%), 2007-08
Figure 11: Bottled water, India, distribution channels by volume (%), 2007-08
Figure 12: Carbonates, India, value by segment (INRm), 2003-13
Figure 13: Carbonates, India, category growth comparison, by value, 2003-13
Figure 14: Carbonates, India, volume by segment (liters, million), 2003-13
Figure 15: Carbonates, India, category growth comparison, by volume, 2003-13
Figure 16: Carbonates, India, company share by volume (%), 2007-08
Figure 17: Carbonates, India, distribution channels by volume (%), 2007-08
Figure 18: Concentrates, India, value by segment (INRm), 2003-13
Figure 19: Concentrates, India, category growth comparison, by value, 2003-13
Figure 20: Concentrates, India, volume by segment (kg/liters, million), 2003-13
Figure 21: Concentrates, India, category growth comparison, by volume, 2003-13
Figure 22: Concentrates, India, company share by volume (%), 2007-08
Figure 23: Concentrates, India, distribution channels by volume (%), 2007-08
Figure 24: Functional drinks, India, value by segment (INRm), 2003-13
Figure 25: Functional drinks, India, category growth comparison, by value, 2003-13
Figure 26: Functional drinks, India, volume by segment (liters, million), 2003-13
Figure 27: Functional drinks, India, category growth comparison, by volume, 2003-13
Figure 28: Functional drinks, India, company share by volume (%), 2007-08
Figure 29: Functional drinks, India, distribution channels by volume (%), 2007-08
Figure 30: Juices, India, value by segment (INRm), 2003-13
Figure 31: Juices, India, category growth comparison, by value, 2003-13
Figure 32: Juices, India, volume by segment (liters, million), 2003-13
Figure 33: Juices, India, category growth comparison, by volume, 2003-13
Figure 34: Juices, India, company share by volume (%), 2007-08
Figure 35: Juices, India, distribution channels by volume (%), 2007-08
Figure 36: RTD tea and coffee, India, value by segment (INRm), 2003-13
Figure 37: RTD tea and coffee, India, category growth comparison, by value, 2003-13
Figure 38: RTD tea and coffee, India, volume by segment (liters, million), 2003-13
Figure 39: RTD tea and coffee, India, category growth comparison, by volume, 2003-13
Figure 40: RTD tea and coffee, India, distribution channels by volume (%), 2007-08
Figure 41: Smoothies, India, value by segment (INRm), 2003-13
Figure 42: Smoothies, India, category growth comparison, by value, 2003-13
Figure 43: Smoothies, India, volume by segment (liters, million), 2003-13
Figure 44: Smoothies, India, category growth comparison, by volume, 2003-13
Figure 45: Smoothies, India, distribution channels by volume (%), 2007-08
Figure 46: Global soft drinks market split (value terms, 2008), top five countries
Figure 47: Global soft drinks market value, 2003–08, top five countries
Figure 48: Global soft drinks market split (volume terms, 2008), top five countries
Figure 49: Global soft drinks market volume, 2003–08, top five countries
Figure 50: Conflicts of high intensity (2007)
Figure 51: GDP growth fluctuates with the monsoons
Figure 52: Infrastructure investment commitments – India (2005–08)
Figure 53: Distribution of household income – 2005–25
Figure 54: Sex-ratio in India – 1990–2009
Figure 55: Annual additions to the stock of science and engineering graduates
Figure 56: Patent applications filed and patents granted in India (2002–06)
Figure 57: Patent applications filed and patents granted in other BRIC countries (2002–06)
Figure 58: Annual data review process

LIST OF TABLES
Table 1: Soft drinks category definitions
Table 2: Soft drinks distribution channels
Table 3: Soft drinks, India, value by category (INRm), 2003-08
Table 4: Soft drinks, India, value forecast by category (INRm), 2008-13
Table 5: Soft drinks, India, value by category ($m), 2003-08
Table 6: Soft drinks, India, value forecast by category ($m), 2008-13
Table 7: Soft drinks, India, volume by category (kg/liters, million), 2003-08
Table 8: Soft drinks, India, volume forecast by category (kg/liters, million), 2008-13
Table 9: (Part 1) Soft drinks, India, brand share by volume (%), 2007-08
Table 10: (Part 2) Soft drinks, India, brand share by volume (%), 2007-08
Table 11: (Part 1) Soft drinks, India, volume by brand (kg/liters, million), 2007-08
Table 12: (Part 2) Soft drinks, India, volume by brand (kg/liters, million), 2007-08
Table 13: Soft drinks, India, company share by volume (%), 2007-08
Table 14: Soft drinks, India, volume by company (kg/liters, million), 2007-08
Table 15: Soft drinks, India, distribution channels by volume (%), 2007-08
Table 16: Soft drinks, India, volume by distribution channel (kg/liters, million), 2007-08
Table 17: Soft drinks, India, expenditure per capita (INR), 2003-08
Table 18: Soft drinks, India, forecast expenditure per capita (INR), 2008-13
Table 19: Soft drinks, India, expenditure per capita ($), 2003-08
Table 20: Soft drinks, India, forecast expenditure per capita ($), 2008-13
Table 21: Soft drinks, India, consumption per capita (kg/liters), 2003-08
Table 22: Soft drinks, India, forecast consumption per capita (kg/liters), 2008-13
Table 23: The Coca-Cola Company key facts
Table 24: PepsiCo, Inc. key facts
Table 25: Bottled water, India, value by segment (INRm), 2003-08
Table 26: Bottled water, India, value forecast by segment (INRm), 2008-13
Table 27: Bottled water, India, value by segment ($m), 2003-08
Table 28: Bottled water, India, value forecast by segment ($m), 2008-13
Table 29: Bottled water, India, volume by segment (liters, million), 2003-08
Table 30: Bottled water, India, volume forecast by segment (liters, million), 2008-13
Table 31: Bottled water, India, brand share by volume (%), 2007-08
Table 32: Bottled water, India, volume by brand (liters, million), 2007-08
Table 33: Bottled water, India, company share by volume (%), 2007-08
Table 34: Bottled water, India, volume by company (liters, million), 2007-08
Table 35: Bottled water, India, distribution channels by volume (%), 2007-08
Table 36: Bottled water, India, volume by distribution channel (liters, million), 2007-08
Table 37: Bottled water, India, expenditure per capita (INR), 2003-08
Table 38: Bottled water, India, forecast expenditure per capita (INR), 2008-13
Table 39: Bottled water, India, expenditure per capita ($), 2003-08
Table 40: Bottled water, India, forecast expenditure per capita ($), 2008-13
Table 41: Bottled water, India, consumption per capita (liters), 2003-08
Table 42: Bottled water, India, forecast consumption per capita (liters), 2008-13
Table 43: Carbonates, India, value by segment (INRm), 2003-08
Table 44: Carbonates, India, value forecast by segment (INRm), 2008-13
Table 45: Carbonates, India, value by segment ($m), 2003-08
Table 46: Carbonates, India, value forecast by segment ($m), 2008-13
Table 47: Carbonates, India, volume by segment (liters, million), 2003-08
Table 48: Carbonates, India, volume forecast by segment (liters, million), 2008-13
Table 49: Carbonates, India, brand share by volume (%), 2007-08
Table 50: Carbonates, India, volume by brand (liters, million), 2007-08
Table 51: Carbonates, India, company share by volume (%), 2007-08
Table 52: Carbonates, India, volume by company (liters, million), 2007-08
Table 53: Carbonates, India, distribution channels by volume (%), 2007-08
Table 54: Carbonates, India, volume by distribution channel (liters, million), 2007-08
Table 55: Carbonates, India, expenditure per capita (INR), 2003-08
Table 56: Carbonates, India, forecast expenditure per capita (INR), 2008-13
Table 57: Carbonates, India, expenditure per capita ($), 2003-08
Table 58: Carbonates, India, forecast expenditure per capita ($), 2008-13
Table 59: Carbonates, India, consumption per capita (liters), 2003-08
Table 60: Carbonates, India, forecast consumption per capita (liters), 2008-13
Table 61: Concentrates, India, value by segment (INRm), 2003-08
Table 62: Concentrates, India, value forecast by segment (INRm), 2008-13
Table 63: Concentrates, India, value by segment ($m), 2003-08
Table 64: Concentrates, India, value forecast by segment ($m), 2008-13
Table 65: Concentrates, India, volume by segment (kg/liters, million), 2003-08
Table 66: Concentrates, India, volume forecast by segment (kg/liters, million), 2008-13
Table 67: Concentrates, India, brand share by volume (%), 2007-08
Table 68: Concentrates, India, volume by brand (kg/liters, million), 2007-08
Table 69: Concentrates, India, company share by volume (%), 2007-08
Table 70: Concentrates, India, volume by company (kg/liters, million), 2007-08
Table 71: Concentrates, India, distribution channels by volume (%), 2007-08
Table 72: Concentrates, India, volume by distribution channel (kg/liters, million), 2007-08
Table 73: Concentrates, India, expenditure per capita (INR), 2003-08
Table 74: Concentrates, India, forecast expenditure per capita (INR), 2008-13
Table 75: Concentrates, India, expenditure per capita ($), 2003-08
Table 76: Concentrates, India, forecast expenditure per capita ($), 2008-13
Table 77: Concentrates, India, consumption per capita (kg/liters), 2003-08
Table 78: Concentrates, India, forecast consumption per capita (kg/liters), 2008-13
Table 79: Functional drinks, India, value by segment (INRm), 2003-08
Table 80: Functional drinks, India, value forecast by segment (INRm), 2008-13
Table 81: Functional drinks, India, value by segment ($m), 2003-08
Table 82: Functional drinks, India, value forecast by segment ($m), 2008-13
Table 83: Functional drinks, India, volume by segment (liters, million), 2003-08
Table 84: Functional drinks, India, volume forecast by segment (liters, million), 2008-13
Table 85: Functional drinks, India, brand share by volume (%), 2007-08
Table 86: Functional drinks, India, volume by brand (liters, million), 2007-08
Table 87: Functional drinks, India, company share by volume (%), 2007-08
Table 88: Functional drinks, India, volume by company (liters, million), 2007-08
Table 89: Functional drinks, India, distribution channels by volume (%), 2007-08
Table 90: Functional drinks, India, volume by distribution channel (liters, million), 2007-08
Table 91: Functional drinks, India, expenditure per capita (INR), 2003-08
Table 92: Functional drinks, India, forecast expenditure per capita (INR), 2008-13
Table 93: Functional drinks, India, expenditure per capita ($), 2003-08
Table 94: Functional drinks, India, forecast expenditure per capita ($), 2008-13
Table 95: Functional drinks, India, consumption per capita (liters), 2003-08
Table 96: Functional drinks, India, forecast consumption per capita (liters), 2008-13
Table 97: Juices, India, value by segment (INRm), 2003-08
Table 98: Juices, India, value forecast by segment (INRm), 2008-13
Table 99: Juices, India, value by segment ($m), 2003-08
Table 100: Juices, India, value forecast by segment ($m), 2008-13
Table 101: Juices, India, volume by segment (liters, million), 2003-08
Table 102: Juices, India, volume forecast by segment (liters, million), 2008-13
Table 103: Juices, India, brand share by volume (%), 2007-08
Table 104: Juices, India, volume by brand (liters, million), 2007-08
Table 105: Juices, India, company share by volume (%), 2007-08
Table 106: Juices, India, volume by company (liters, million), 2007-08
Table 107: Juices, India, distribution channels by volume (%), 2007-08
Table 108: Juices, India, volume by distribution channel (liters, million), 2007-08
Table 109: Juices, India, expenditure per capita (INR), 2003-08
Table 110: Juices, India, forecast expenditure per capita (INR), 2008-13
Table 111: Juices, India, expenditure per capita ($), 2003-08
Table 112: Juices, India, forecast expenditure per capita ($), 2008-13
Table 113: Juices, India, consumption per capita (liters), 2003-08
Table 114: Juices, India, forecast consumption per capita (liters), 2008-13
Table 115: RTD tea and coffee, India, value by segment (INRm), 2003-08
Table 116: RTD tea and coffee, India, value forecast by segment (INRm), 2008-13
Table 117: RTD tea and coffee, India, value by segment ($m), 2003-08
Table 118: RTD tea and coffee, India, value forecast by segment ($m), 2008-13
Table 119: RTD tea and coffee, India, volume by segment (liters, million), 2003-08
Table 120: RTD tea and coffee, India, volume forecast by segment (liters, million), 2008-13
Table 121: RTD tea and coffee, India, brand share by volume (%), 2007-08
Table 122: RTD tea and coffee, India, volume by brand (liters, million), 2007-08
Table 123: RTD tea and coffee, India, company share by volume (%), 2007-08
Table 124: RTD tea and coffee, India, volume by company (liters, million), 2007-08
Table 125: RTD tea and coffee, India, distribution channels by volume (%), 2007-08
Table 126: RTD tea and coffee, India, volume by distribution channel (liters, million), 2007-08
Table 127: RTD tea and coffee, India, expenditure per capita (INR), 2003-08
Table 128: RTD tea and coffee, India, forecast expenditure per capita (INR), 2008-13
Table 129: RTD tea and coffee, India, expenditure per capita ($), 2003-08
Table 130: RTD tea and coffee, India, forecast expenditure per capita ($), 2008-13
Table 131: RTD tea and coffee, India, consumption per capita (liters), 2003-08
Table 132: RTD tea and coffee, India, forecast consumption per capita (liters), 2008-13
Table 133: Smoothies, India, value by segment (INRm), 2003-08
Table 134: Smoothies, India, value forecast by segment (INRm), 2008-13
Table 135: Smoothies, India, value by segment ($m), 2003-08
Table 136: Smoothies, India, value forecast by segment ($m), 2008-13
Table 137: Smoothies, India, volume by segment (liters, million), 2003-08
Table 138: Smoothies, India, volume forecast by segment (liters, million), 2008-13
Table 139: Smoothies, India, brand share by volume (%), 2007-08
Table 140: Smoothies, India, volume by brand (liters, million), 2007-08
Table 141: Smoothies, India, company share by volume (%), 2007-08
Table 142: Smoothies, India, volume by company (liters, million), 2007-08
Table 143: Smoothies, India, distribution channels by volume (%), 2007-08
Table 144: Smoothies, India, volume by distribution channel (liters, million), 2007-08
Table 145: Smoothies, India, expenditure per capita (INR), 2003-08
Table 146: Smoothies, India, forecast expenditure per capita (INR), 2008-13
Table 147: Smoothies, India, expenditure per capita ($), 2003-08
Table 148: Smoothies, India, forecast expenditure per capita ($), 2008-13
Table 149: Smoothies, India, consumption per capita (liters), 2003-08
Table 150: Smoothies, India, forecast consumption per capita (liters), 2008-13
Table 151: Global soft drinks market value, 2008
Table 152: Global soft drinks market split (value terms ($m), 2008), top five countries
Table 153: Global soft drinks market volume, 2008
Table 154: Global soft drinks market split (volume terms, 2008), top five countries
Table 155: Leading players, top five countries
Table 156: Analysis of the Indian political landscape
Table 157: Analysis of the Indian economy
Table 158: Global working age population (15–59 years)
Table 159: Untapped market potential in India across select consumer goods
Table 160: Investment performance of India’s lagging states
Table 161: Analysis of the Indian social system
Table 162: Mid-year population by age (millions) in 2006
Table 163: Life expectancy at birth in India, 2000–10
Table 164: Analysis of the Indian technological landscape
Table 165: Average annual salaries for researchers across countries
Table 166: R&D incentives provided by the Indian government
Table 167: Analysis of the Indian legal landscape
Table 168: Analysis of Indian environmental landscape
Table 169: India soft drinks new product launches reports, by company (top five companies), 2009
Table 170: India soft drinks new product launches SKUs, by company (top five companies), 2009
Table 171: India soft drinks new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table 172: India soft drinks new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 173: India soft drinks new product launches (reports), by package tags or claims (top 10 claims), 2009
Table 174: India soft drinks new product launches - recent five launches (2009)
Table 175: India population, by age group, 2003-08 (millions)
Table 176: India population forecast, by age group, 2008-13 (millions)
Table 177: India population, by gender, 2003-08 (millions)
Table 178: India population forecast, by gender, 2008-13 (millions)
Table 179: India nominal GDP, 2003-08 (INRbn, nominal prices)
Table 180: India nominal GDP forecast, 2008-13 (INRbn, nominal prices)
Table 181: India real GDP, 2003-08 (INRbn, 2000 prices)
Table 182: India real GDP forecast, 2008-13 (INRbn, 2000 prices)
Table 183: India real GDP, 2003-08 ($bn, 2000 prices)
Table 184: India real GDP forecast, 2008-13 ($bn, 2000 prices)
Table 185: India consumer price index, 2003-08 (2000=100)
Table 186: India consumer price index, 2008-13 (2000=100)

Related research categories

By sector: Soft drinks, General drinks

By market: India (in Asia), India (in BRICM)