Soft Drinks in Hungary

Published: April 2012

Publisher: Euromonitor Plc

Product ref: 191998

Pages: 95

Format: PDF

Delivery: Immediate download

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Price: $ 1900.00

Report description

The worst effects of the economic crisis appear to be over. Consumer spending power has slowly started to recover, although family budgets remain tight, particularly among lower-income households. Due to price- sensitivity and strong price competition, manufacturers did not raise their prices significantly in 2011. Because of this and the growth of economy private label products, consumers purchased more soft drinks and small price increases generated higher value sales.

Euromonitor International's Soft Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
Stronger Value Performance From Soft drinks in 2011
Public Health Product Tax ('chips Tax') Affects Some Categories
Low-priced and Private Label Products Gaining Momentum
Hypermarkets and Discounters Lead Off-trade Sales
Soft Drinks Set To Register Stable Value Growth Over 2011-2016
Key Trends and Developments
Effects of the Economic Crisis Drive Consumers To Look for Cheaper Products
Carbonated Water Is Traditional in Hungary
Hectic Lifestyles and Fashion Trends See Energy Drinks Progress
Flavour Mixes and Differentiated Products
Public Health Product Tax ('chips Tax') Raises Prices and Impacts Soft Drinks
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 17 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 19 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Hungary
Table 28 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 29 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 30 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 31 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 32 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 33 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 34 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 35 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources
Büki Üdíto Kft in Soft Drinks (Hungary)
Strategic Direction
Key Facts
Summary 2 Büki Üdíto Kft: Key Facts
Summary 3 Büki Üdíto Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Büki Üdíto Kft: Competitive Position 2011
Buszesz Rt in Soft Drinks (Hungary)
Strategic Direction
Key Facts
Summary 5 Buszesz Rt: Key Facts
Summary 6 Buszesz Rt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Buszesz Rt: Competitive Position 2011
Elma Rt in Soft Drinks (Hungary)
Strategic Direction
Key Facts
Summary 8 Elma Rt: Key Facts
Summary 9 Elma Rt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Elma Rt: Competitive Position 2011
Kékkuti Ásványvíz Rt in Soft Drinks (Hungary)
Strategic Direction
Key Facts
Summary 11 Kékkuti Ásványvíz Rt: Key Facts
Summary 12 Kékkuti Ásványvíz Rt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Kékkuti Ásványvíz Rt: Competitive Position 2011
Sió-eckes Kft in Soft Drinks (Hungary)
Strategic Direction
Key Facts
Summary 14 Sió-Eckes Kft: Key Facts
Summary 15 Sió-Eckes Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Sió-Eckes Kft: Competitive Position 2011
Szentkirályi Ásványvíz Kft in Soft Drinks (Hungary)
Strategic Direction
Key Facts
Summary 17 Szentkirályi Ásványvíz Kft: Key Facts
Summary 18 Szentkirályi Ásványvíz Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Szentkirályi Ásványvíz Kft: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 36 Sales of Bottled Water to Institutional Channel 2006-2011
Table 37 Off-trade Sales of Bottled Water: Volume 2006-2011
Table 38 Off-trade Sales of Bottled Water: Value 2006-2011
Table 39 Off-trade Sales of Bottled Water: % Volume Growth 2006-2011
Table 40 Off-trade Sales of Bottled Water: % Value Growth 2006-2011
Table 41 Company Shares of Bottled Water by Off-trade Volume 2007-2011
Table 42 Brand Shares of Bottled Water by Off-trade Volume 2008-2011
Table 43 Company Shares of Bottled Water by Off-trade Value 2007-2011
Table 44 Brand Shares of Bottled Water by Off-trade Value 2008-2011
Table 45 Forecast Off-trade Sales of Bottled Water: Volume 2011-2016
Table 46 Forecast Off-trade Sales of Bottled Water: Value 2011-2016
Table 47 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2011-2016
Table 48 Forecast Off-trade Sales of Bottled Water: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 49 Off-trade Sales of Carbonates by Category: Volume 2006-2011
Table 50 Off-trade Sales of Carbonates by Category: Value 2006-2011
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2006-2011
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2006-2011
Table 53 On-trade vs Off-trade Sales of Carbonates: Volume 2006-2011
Table 54 On-trade vs Off-trade Sales of Carbonates: Value 2006-2011
Table 55 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2006-2011
Table 56 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2006-2011
Table 57 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2006-2011
Table 58 Company Shares of Carbonates by Off-trade Volume 2007-2011
Table 59 Brand Shares of Carbonates by Off-trade Volume 2008-2011
Table 60 Company Shares of Carbonates by Off-trade Value 2007-2011
Table 61 Brand Shares of Carbonates by Off-trade Value 2008-2011
Table 62 Forecast Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 63 Forecast Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Table 66 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 67 Off-trade Sales of Concentrates (as sold) by Category: Volume 2006-2011
Table 68 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2006-2011
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2006-2011
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2006-2011
Table 71 Off-trade Sales of Concentrates by Category: Value 2006-2011
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2006-2011
Table 73 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-2011
Table 74 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2011
Table 75 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2007-2011
Table 76 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2011
Table 77 Company Shares of Concentrates (RTD) by Off-trade Volume 2007-2011
Table 78 Brand Shares of Concentrates (RTD) by Off-trade Volume 2008-2011
Table 79 Company Shares of Concentrates by Off-trade Value 2007-2011
Table 80 Brand Shares of Concentrates by Off-trade Value 2008-2011
Table 81 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2011-2016
Table 82 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2011-2016
Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 85 Forecast Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 86 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 87 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2006-2011
Table 88 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2006-2011
Table 89 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2006-2011
Table 90 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2006-2011
Table 91 Leading Flavours for 100% Juice: % Volume Breakdown 2006-2011
Table 92 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2006-2011
Table 93 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2006-2011
Table 94 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2006-2011
Table 95 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2010
Table 96 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2006-2011
Table 97 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2006-2011
Table 98 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2007-2011
Table 99 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2011
Table 100 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2007-2011
Table 101 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2011
Table 102 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2011-2016
Table 103 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2011-2016
Table 104 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2011-2016
Table 105 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 106 Off-trade Sales of RTD Coffee: Volume 2006-2011
Table 107 Off-trade Sales of RTD Coffee: Value 2006-2011
Table 108 Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011
Table 109 Off-trade Sales of RTD Coffee: % Value Growth 2006-2011
Table 110 Company Shares of RTD Coffee by Off-trade Volume 2007-2011
Table 111 Brand Shares of RTD Coffee by Off-trade Volume 2008-2011
Table 112 Company Shares of RTD Coffee by Off-trade Value 2007-2011
Table 113 Brand Shares of RTD Coffee by Off-trade Value 2008-2011
Table 114 Forecast Off-trade Sales of RTD Coffee: Volume 2011-2016
Table 115 Forecast Off-trade Sales of RTD Coffee: Value 2011-2016
Table 116 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016
Table 117 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 118 Off-trade Sales of RTD Tea by Category: Volume 2006-2011
Table 119 Off-trade Sales of RTD Tea by Category: Value 2006-2011
Table 120 Off-trade Sales of RTD Tea by Category: % Volume Growth 2006-2011
Table 121 Off-trade Sales of RTD Tea by Category: % Value Growth 2006-2011
Table 122 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2011
Table 123 Company Shares of RTD Tea by Off-trade Volume 2007-2011
Table 124 Brand Shares of RTD Tea by Off-trade Volume 2008-2011
Table 125 Company Shares of RTD Tea by Off-trade Value 2007-2011
Table 126 Brand Shares of RTD Tea by Off-trade Value 2008-2011
Table 127 Forecast Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 128 Forecast Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 129 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 131 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2006-2011
Table 132 Off-trade Sales of Sports and Energy Drinks by Category: Value 2006-2011
Table 133 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2006-2011
Table 134 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2006-2011
Table 135 Company Shares of Sports and Energy Drinks by Off-trade Volume 2007-2011
Table 136 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2008-2011
Table 137 Company Shares of Sports and Energy Drinks by Off-trade Value 2007-2011
Table 138 Brand Shares of Sports and Energy Drinks by Off-trade Value 2008-2011
Table 139 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2011-2016
Table 140 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2011-2016
Table 141 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2011-2016
Table 142 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2011-2016













Price: $ 1900.00

Related research categories

By sector: Soft drinks, General drinks

By market: Hungary (in Europe)