Soft Drinks in Bulgaria

Published: October 2012

Publisher: Euromonitor Plc

Product ref: 191997

Pages: 88

Format: PDF

Delivery: Immediate download

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Price: $ 1900.00

Report description

In Bulgaria the effect of the global economic crisis was felt less seriously in 2011, reversing the pattern seen in the previous two years as some growth was seen in almost all soft drinks categories. Bulgarians had limited their expenses on premium products but purchasing of such products started slowly growing again in 2011.

Euromonitor International's Soft Drinks in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
the Effects of the Crisis Are Weakening
Healthy and Modern Products Continue To Win Loyal Consumer Base
Concentration Strengthens Positions of Multinational Companies
Volume Sales Dominated by Off Trade, As on Trade Generates Value
Slower Volume Growth Expected in Forecast Period, But Constant Value Will Be Higher
Key Trends and Developments
Financial Crisis Did Not Affect Soft Drinks Sales in 2011
Soft Drinks Production To Become More Concentrated
Producers Differentiate Their On- and Off-trade Lines
Pet Packaging Continues To Dominate Whilst Glass Bottles Decline
Modern Retail Trade Takes Share From Traditional Channels
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 17 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 19 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 20 Penetration of Private Label by Category by Value 2006-2011
Table 21 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Devin Ad in Soft Drinks (Bulgaria)
Strategic Direction
Key Facts
Summary 2 Devin AD: Key Facts
Company Background
Production
Summary 3 Devin AD: Production Statistics 2010
Competitive Positioning
Summary 4 Devin AD: Competitive Position 2011
Florina Bulgaria Ad in Soft Drinks (Bulgaria)
Strategic Direction
Key Facts
Summary 5 Florina Bulgaria AD: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Florina Bulgaria AD: Competitive Position 2011
Lines Holding in Soft Drinks (Bulgaria)
Strategic Direction
Key Facts
Summary 7 Lines Holding: Key Facts
Summary 8 Lines Holding: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Lines Holding: Competitive Position 2011
Nova Trade Ood in Soft Drinks (Bulgaria)
Strategic Direction
Key Facts
Summary 10 Nova Trade OOD: Key Facts
Company Background
Production
Summary 11 Nova Trade OOD: Production Statistics 2010
Competitive Positioning
Summary 12 Nova Trade OOD: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 30 Off-trade Sales of Bottled Water by Category: Volume 2006-2011
Table 31 Off-trade Sales of Bottled Water by Category: Value 2006-2011
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2006-2011
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2006-2011
Table 34 Company Shares of Bottled Water by Off-trade Volume 2007-2011
Table 35 Brand Shares of Bottled Water by Off-trade Volume 2008-2011
Table 36 Company Shares of Bottled Water by Off-trade Value 2007-2011
Table 37 Brand Shares of Bottled Water by Off-trade Value 2008-2011
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2011-2016
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2011-2016
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2011-2016
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Off-trade Sales of Carbonates by Category: Volume 2006-2011
Table 43 Off-trade Sales of Carbonates by Category: Value 2006-2011
Table 44 Off-trade Sales of Carbonates by Category: % Volume Growth 2006-2011
Table 45 Off-trade Sales of Carbonates by Category: % Value Growth 2006-2011
Table 46 On-trade vs Off-trade Sales of Carbonates: Volume 2006-2011
Table 47 On-trade vs Off-trade Sales of Carbonates: Value 2006-2011
Table 48 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2006-2011
Table 49 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2006-2011
Table 50 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2006-2011
Table 51 Company Shares of Carbonates by Off-trade Volume 2007-2011
Table 52 Brand Shares of Carbonates by Off-trade Volume 2008-2011
Table 53 Company Shares of Carbonates by Off-trade Value 2007-2011
Table 54 Brand Shares of Carbonates by Off-trade Value 2008-2011
Table 55 Forecast Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 56 Forecast Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 57 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Table 59 Off-trade Sales of Concentrates (as sold) by Category: Volume 2006-2011
Table 60 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2006-2011
Table 61 Off-trade Sales of Concentrates (RTD) by Category: Volume 2006-2011
Table 62 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2006-2011
Table 63 Off-trade Sales of Concentrates by Category: Value 2006-2011
Table 64 Off-trade Sales of Concentrates by Category: % Value Growth 2006-2011
Table 65 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-2011
Table 66 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2011
Table 67 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2007-2011
Table 68 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2011
Table 69 Company Shares of Concentrates (RTD) by Off-trade Volume 2007-2011
Table 70 Brand Shares of Concentrates (RTD) by Off-trade Volume 2008-2011
Table 71 Company Shares of Concentrates by Off-trade Value 2007-2011
Table 72 Brand Shares of Concentrates by Off-trade Value 2008-2011
Table 73 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2011-2016
Table 74 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2011-2016
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 77 Forecast Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 79 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2006-2011
Table 80 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2006-2011
Table 81 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2006-2011
Table 82 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2006-2011
Table 83 Leading Flavours for 100% Juice: % Volume Breakdown 2006-2011
Table 84 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2006-2011
Table 85 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2006-2011
Table 86 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2006-2011
Table 87 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2011
Table 88 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2006-2011
Table 89 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2007-2011
Table 90 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2011
Table 91 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2007-2011
Table 92 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2011
Table 93 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2011-2016
Table 94 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2011-2016
Table 95 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2011-2016
Table 96 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 97 Off-trade Sales of RTD Coffee: Volume 2006-2011
Table 98 Off-trade Sales of RTD Coffee: Value 2006-2011
Table 99 Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011
Table 100 Off-trade Sales of RTD Coffee: % Value Growth 2006-2011
Table 101 Company Shares of RTD Coffee by Off-trade Volume 2007-2011
Table 102 Brand Shares of RTD Coffee by Off-trade Volume 2008-2011
Table 103 Company Shares of RTD Coffee by Off-trade Value 2007-2011
Table 104 Brand Shares of RTD Coffee by Off-trade Value 2008-2011
Table 105 Forecast Off-trade Sales of RTD Coffee: Volume 2011-2016
Table 106 Forecast Off-trade Sales of RTD Coffee: Value 2011-2016
Table 107 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016
Table 108 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 109 Off-trade Sales of RTD Tea by Category: Volume 2006-2011
Table 110 Off-trade Sales of RTD Tea by Category: Value 2006-2011
Table 111 Off-trade Sales of RTD Tea by Category: % Volume Growth 2006-2011
Table 112 Off-trade Sales of RTD Tea by Category: % Value Growth 2006-2011
Table 113 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2011
Table 114 Company Shares of RTD Tea by Off-trade Volume 2007-2011
Table 115 Brand Shares of RTD Tea by Off-trade Volume 2008-2011
Table 116 Company Shares of RTD Tea by Off-trade Value 2007-2011
Table 117 Brand Shares of RTD Tea by Off-trade Value 2008-2011
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 119 Forecast Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 121 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 122 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2006-2011
Table 123 Off-trade Sales of Sports and Energy Drinks by Category: Value 2006-2011
Table 124 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2006-2011
Table 125 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2006-2011
Table 126 Company Shares of Sports and Energy Drinks by Off-trade Volume 2007-2011
Table 127 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2008-2011
Table 128 Company Shares of Sports and Energy Drinks by Off-trade Value 2007-2011
Table 129 Brand Shares of Sports and Energy Drinks by Off-trade Value 2008-2011
Table 130 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2011-2016
Table 131 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2011-2016
Table 132 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2011-2016
Table 133 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2011-2016













Price: $ 1900.00

Related research categories

By sector: Soft drinks, General drinks

By market: Bulgaria (in Europe)