Soft Drinks in Belgium

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 180752

Pages: 90

Format: PDF

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Price: $ 1900.00

Report description

Soft drinks in Belgium posted steady positive volume and current value terms increases in 2012. Despite the unstable economic climate in Belgium, soft drinks still enjoyed increasing consumer demand. This was driven by health concerns among consumers, resulting in a wider range of healthier alternatives, such as reduced sugar soft drinks.

Euromonitor International's Soft Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Executive Summary
A Healthy Performance for Soft Drinks
Increasing Awareness of Health Issues Affects Market
Increasing Competition From Multinationals and Private Label Products
Dominance of Supermarkets in Retail Landscape
Positive Prospects for Soft drinks in Belgium
Key Trends and Developments
Health Concerns Impact Soft Drinks
Packaging As A Marketing Tool of Differentiation
the Strengthening Position of Private Label Products
Importance of Demographic Factors Within soft drinks
On-trade Channel Suffers From Gloomy Economic Climate
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 17 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 19 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 20 Penetration of Private Label by Category by Value 2007-2012
Table 21 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Belgium
Table 30 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 31 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 32 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 33 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 34 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 35 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Table 36 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 37 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Sources
Summary 1 Research Sources
Brouwerij Haacht NV SA in soft drinks (Belgium)
Strategic Direction
Key Facts
Summary 2 Brouwerij Haacht NV SA: Key Facts
Summary 3 Brouwerij Haacht NV SA: Operational Indicators
Company Background
Production
Summary 4 Brouwerij Haacht NV SA: Production Statistics 2012
Competitive Positioning
Friesland Foods Belgie NV in soft drinks (Belgium)
Strategic Direction
Key Facts
Summary 5 Friesland Foods Belgi? NV: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Friesland Foods Belgie NV: Competitive Position 2012
Materne-Confilux SA in soft drinks (Belgium)
Strategic Direction
Key Facts
Summary 7 Materne-Confilux SA: Key Facts
Summary 8 Materne-Confilux SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Materne-Confilux SA Competitive Position 2012
Refresco Benelux SA in soft drinks (Belgium)
Strategic Direction
Key Facts
Summary 10 Refresco Benelux SA: Key Facts
Summary 11 Refresco Benelux SA: Operational Indicators
Company Background
Production
Summary 12 Refresco Benelux SA: Production Statistics 2012
Competitive Positioning
Summary 13 Refresco Benelux SA: Competitive Position 2012
Spadel SA NV in soft drinks (Belgium)
Strategic Direction
Key Facts
Summary 14 Spadel SA NV: Key Facts
Summary 15 Spadel SA NV: Operational Indicators
Company Background
Production
Summary 16 Spadel SA NV: Production Statistics 2012
Competitive Positioning
Summary 17 Spadel SA NV: Competitive Position 2012
Tropicana Looza Benelux in soft drinks (Belgium)
Strategic Direction
Key Facts
Summary 18 Tropicana Looza Benelux: Key Facts
Summary 19 Tropicana Looza Benelux: Operational Indicators
Company Background
Production
Summary 20 Tropicana Looza Benelux: Production Statistics 2012
Competitive Positioning
Summary 21 Tropicana Looza Benelux: Competitive Position 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled water Sales
Table 38 Sales of Bottled water to Institutional Channel 2005-2012
Table 39 Off-trade Sales of Bottled water by Category: Volume 2007-2012
Table 40 Off-trade Sales of Bottled water by Category: Value 2007-2012
Table 41 Off-trade Sales of Bottled water by Category: % Volume Growth 2007-2012
Table 42 Off-trade Sales of Bottled water by Category: % Value Growth 2007-2012
Table 43 Company Shares of Bottled water by Off-trade Volume 2008-2012
Table 44 Brand Shares of Bottled water by Off-trade Volume 2009-2012
Table 45 Company Shares of Bottled water by Off-trade Value 2008-2012
Table 46 Brand Shares of Bottled water by Off-trade Value 2009-2012
Table 47 Forecast Off-trade Sales of Bottled water by Category: Volume 2012-2017
Table 48 Forecast Off-trade Sales of Bottled water by Category: Value 2012-2017
Table 49 Forecast Off-trade Sales of Bottled water by Category: % Volume Growth 2012-2017
Table 50 Forecast Off-trade Sales of Bottled water by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 51 Off-trade Sales of Carbonates by Category: Volume 2007-2012
Table 52 Off-trade Sales of Carbonates by Category: Value 2007-2012
Table 53 Off-trade Sales of Carbonates by Category: % Volume Growth 2007-2012
Table 54 Off-trade Sales of Carbonates by Category: % Value Growth 2007-2012
Table 55 On-trade vs Off-trade Sales of Carbonates: Volume 2007-2012
Table 56 On-trade vs Off-trade Sales of Carbonates: Value 2007-2012
Table 57 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2007-2012
Table 58 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2007-2012
Table 59 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2007-2012
Table 60 Company Shares of Carbonates by Off-trade Volume 2008-2012
Table 61 Brand Shares of Carbonates by Off-trade Volume 2009-2012
Table 62 Company Shares of Carbonates by Off-trade Value 2008-2012
Table 63 Brand Shares of Carbonates by Off-trade Value 2009-2012
Table 64 Forecast Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 65 Forecast Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 67 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Table 68 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 69 Off-trade Sales of Concentrates (as sold) by Category: Volume 2007-2012
Table 70 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2007-2012
Table 71 Off-trade Sales of Concentrates (RTD) by Category: Volume 2007-2012
Table 72 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2007-2012
Table 73 Off-trade Sales of Concentrates by Category: Value 2007-2012
Table 74 Off-trade Sales of Concentrates by Category: % Value Growth 2007-2012
Table 75 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2012
Table 76 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2009-2012
Table 77 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2012
Table 78 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2009-2012
Table 79 Company Shares of Concentrates (RTD) by Off-trade Volume 2008-2012
Table 80 Brand Shares of Concentrates (RTD) by Off-trade Volume 2009-2012
Table 81 Company Shares of Concentrates by Off-trade Value 2008-2012
Table 82 Brand Shares of Concentrates by Off-trade Value 2009-2012
Table 83 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2012-2017
Table 84 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2012-2017
Table 85 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 86 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 87 Forecast Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 88 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 89 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2007-2012
Table 90 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2007-2012
Table 91 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2007-2012
Table 92 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2007-2012
Table 93 Leading Flavours for 100% Juice: % Volume Breakdown 2007-2012
Table 94 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2007-2012
Table 95 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2007-2012
Table 96 % Share of Smoothies in 100% Juice: Off-trade Value 2012
Table 97 % Share of Smoothies in Nectars (25-99% Juice): Off-trade Value 2012
Table 98 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2007-2012
Table 99 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2007-2012
Table 100 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2012
Table 101 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2009-2012
Table 102 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2012
Table 103 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2009-2012
Table 104 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2012-2017
Table 105 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2012-2017
Table 106 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2012-2017
Table 107 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2012-2017
Headlines
Competitive Landscape
Prospects
Category Data
Table 108 Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 109 Off-trade Sales of RTD Coffee: Value 2007-2012
Table 110 Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 111 Off-trade Sales of RTD Coffee: % Value Growth 2007-2012
Table 112 Company Shares of RTD Coffee by Off-trade Volume 2008-2012
Table 113 Brand Shares of RTD Coffee by Off-trade Volume 2009-2012
Table 114 Company Shares of RTD Coffee by Off-trade Value 2008-2012
Table 115 Brand Shares of RTD Coffee by Off-trade Value 2009-2012
Table 116 Forecast Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 117 Forecast Off-trade Sales of RTD Coffee: Value 2012-2017
Table 118 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 119 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 120 Off-trade Sales of RTD Tea by Category: Volume 2007-2012
Table 121 Off-trade Sales of RTD Tea by Category: Value 2007-2012
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2007-2012
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2007-2012
Table 124 Leading Flavours for RTD Tea: % Volume Breakdown 2007-2012
Table 125 Company Shares of RTD Tea by Off-trade Volume 2008-2012
Table 126 Brand Shares of RTD Tea by Off-trade Volume 2009-2012
Table 127 Company Shares of RTD Tea by Off-trade Value 2008-2012
Table 128 Brand Shares of RTD Tea by Off-trade Value 2009-2012
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 133 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2007-2012
Table 134 Off-trade Sales of Sports and Energy Drinks by Category: Value 2007-2012
Table 135 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2007-2012
Table 136 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2007-2012
Table 137 Company Shares of Sports and Energy Drinks by Off-trade Volume 2008-2012
Table 138 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2009-2012
Table 139 Company Shares of Sports and Energy Drinks by Off-trade Value 2008-2012
Table 140 Brand Shares of Sports and Energy Drinks by Off-trade Value 2009-2012
Table 141 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2012-2017
Table 142 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2012-2017
Table 143 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2012-2017
Table 144 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2012-2017













Price: $ 1900.00

Related research categories

By sector: Soft drinks, General drinks

By market: Belgium (in Europe)