Soft Drinks Global Trends and Opportunities

Published: September 2010

Publisher: Euromonitor Plc

Product ref: 96359

Pages: 54

Format: PDF

Delivery: Immediate download

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Price: $ 2000.00

Report description

Soft drinks volume sales still managed growth of 3% in 2009 during the global economic downturn but this was around half that seen during the peak years of 2006 and 2007. Affordability and value for money can still create category opportunities.

More than half the world's expenditure on soft drinks is in the highly mature markets of North America and Western Europe. Further growth in these areas often comes at the expense of existing brands, and so expansion to developing markets is needed.

Soft drinks categories long accustomed to promoting health benefits will find that consumers are no longer as willing to pay inflated prices. A clear message of value-added elements such as natural sweeteners will be needed to justify premium prices.

2009 deals by PepsiCo Inc and The Coca-Cola Co to purchase their domestic bottlers should help position them for long-term growth, but in the meantime Japanese companies and other global competitors are expanding at a faster rate.

Still drinks such as fruit/vegetable juice and RTD tea have an inherently healthy perception about them and offer great potential to offset flat growth in core categories over the next five years, especially in China.

Euromonitor International's Soft Drinks Global Trends and Opportunities market report offers a comprehensive guide to the size and shape of the market at an international level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East

Table of contents

INTRODUCTION
Chart 1 Introduction
SCOPE
Chart 2 Introduction
KEY FINDINGS
Chart 3 Introduction
GLOBAL PERFORMANCE
Chart 4 Global Performance
GLOBAL VOLUME SALES SLOW DOWN BUT SHOULD RECOVER BY 2012
Chart 5 Global Performance
CONSUMERS SHIFT TO VALUE FOR MONEY, AFFORDABLE PRICING
Chart 6 Global Performance
ASIA PACIFIC BECOMES LARGEST SOFT DRINKS CONSUMING REGION
Chart 7 Global Performance
VALUE SALES CONCENTRATED IN DEVELOPED REGIONS
Chart 8 Global Performance
CARBONATES STILL LEAD DRINKS SPENDING BY A WIDE MARGIN
Chart 9 Global Performance
CONSUMERS FIND HIGHER SOFT DRINKS PRICES HARDER TO JUSTIFY
Chart 10 Global Performance
GLOBAL COMPETITORS ON THE RISE
Chart 11 Global Performance
BIG TWO COMING UNDER PRESSURE
Chart 12 Global Performance
BILLIONAIRES CLUB EXPANDS BUT FAMILIAR FACES AT THE TOP
Chart 13 Global Performance
REGIONAL PERFORMANCE
Chart 14 Regional Performance
MIXED RESULTS FOR 10 LARGEST SOFT DRINKS MARKETS …
Chart 15 Regional Performance
… AND FASTEST GROWTH SEEN IN EMERGING MARKETS
Chart 16 Regional Performance
TOP CATEGORIES SHOW RESILIENCE IN ASIA PACIFIC
Chart 17 Regional Performance
BIG MANUFACTURERS BETTING ON LARGEST ASIAN MARKETS
Chart 18 Regional Performance
POTENTIAL IN SMALLER CATEGORIES IN AUSTRALASIA
Chart 19 Regional Performance
LARGER CATEGORIES TAKE A HIT IN EASTERN EUROPE
Chart 20 Regional Performance
PEPSICO INC TARGETS RUSSIA FOR GROWTH
Chart 21 Regional Performance
LATIN AMERICA SHOWS STRONGER GROWTH IN JUICES
Chart 22 Regional Performance
LATIN AMERICA PROJECTED TO INCREASE INDIVIDUAL CONSUMPTION
Chart 23 Regional Performance
RELIABLE GROWTH IN MIDDLE EAST AND AFRICA
Chart 24 Regional Performance
FUNCTIONAL DRINKS, RTD TEA ARE BRIGHT SPOTS IN NORTH AMERICA
Chart 25 Regional Performance
STEVIA - "THE HOLY GRAIL OF THE INDUSTRY"
Chart 26 Regional Performance
WESTERN EUROPE SHOWS WEAKENED PERFORMANCE
Chart 27 Regional Performance
GLOBAL SOFT DRINKS COMPANIES REGIONAL STRENGTHS
Chart 28 Regional Performance
SOFT DRINKS CATEGORIES
Chart 29 Soft Drinks Categories
CARBONATES NOT KEEPING PACE WITH CATEGORY GROWTH
Chart 30 Soft Drinks Categories
DISTINCTIVE TASTE PREFERENCES WITHIN MARKET GROUPS
Chart 31 Soft Drinks Categories
BOTTLED WATER REMAINS LARGEST DRINKS CATEGORY BY VOLUME
Chart 32 Soft Drinks Categories
FUNCTIONALITY AND FLAVOURS SHOULD BE FOCUS FOR EXPANSION
Chart 33 Soft Drinks Categories
CHINA BECOMES WORLD LEADER IN JUICE CONSUMPTION
Chart 34 Soft Drinks Categories
UNHEALTHY LOWER JUICE CONTENT SHOWING THE MOST POTENTIAL
Chart 35 Soft Drinks Categories
USA AND JAPAN DRAG DOWN FUNCTIONAL DRINKS
Chart 36 Soft Drinks Categories
ENERGY DRINKS STILL SHOW GROWTH WHILE SPORTS DRINKS LAG
Chart 37 Soft Drinks Categories
SPORTS DRINKS EVOLVING TO SURVIVE
Chart 38 Soft Drinks Categories
CONCENTRATES OFFER VALUE TO CONSUMERS
Chart 39 Soft Drinks Categories
LIMITED GEOGRAPHIES NEED TO BE OVERCOME FOR CONCENTRATES
Chart 40 Soft Drinks Categories
RTD TEA DOMINATED BY CHINESE MARKET
Chart 41 Soft Drinks Categories
HIGHLY SPECIALISED DRINK TYPES LIMITED TO ASIAN MARKETS
Chart 42 Soft Drinks Categories
CHANNELS
Chart 43 Channels
SUPERMARKETS, SMALL GROCERY RETAILERS REMAIN THE KEY
Chart 44 Channels
CHANNELS' IMPROVED FORTUNES AFTER RECESSION
Chart 45 Channels
FUTURE OUTLOOK
Chart 46 Future Outlook
OPPORTUNITY EXISTS IN UNTAPPED AND DEVELOPING MARKETS
Chart 47 Future Outlook
POTENTIAL OPPORTUNITY FOR SECOND-TIER BEVERAGE COMPANIES
Chart 48 Future Outlook
CHINA AT FOREFRONT OF FRUIT JUICE OPPORTUNITY TO 2014
Chart 49 Future Outlook
BOTTLED WATER OPPORTUNITIES ACROSS THE WORLD
Chart 50 Future Outlook
HALF OF GLOBAL OPPORTUNITY MARKETS ARE IN WESTERN EUROPE
Chart 51 Future Outlook
FINDING THE GLOBAL OPPORTUNITY
Chart 52 Future Outlook
REPORT DEFINITIONS
Chart 53 Report Definitions
SOFT DRINKS DEFINITIONS
Chart 54 Report Definitions

Price: $ 2000.00

Related research categories

By sector: Soft drinks, Trends, General drinks

By market: Global