Slovak Republic Beer Market Insights 2013

Slovak Republic Beer Market Insights 2013

Published: July 2013
Publisher: Canadean Ltd
Product ref: 176491
Pages: 94
Format: PDF
Delivery: By product vendor

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Product Synopsis
A detailed market research report on the Slovak Republic beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Slovak Republic beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
The craze for beer mixes continued last year and changed the course of the beer market in Slovakia. Consumption is also moving towards off-premise due to price differences and the changing lifestyle of the younger generation who are more health and sport conscious.

What are the key drivers behind recent market changes?
All breweries have now launched beer mixers in different flavors and alcoholic strength. Radler is particularly popular with women and younger consumers who enjoy trying new products. This development in the demand for beer illustrates the changing lifestyle of the Slovak population; lower alcoholic beers are becoming more popular due to their lower price and convenience in increasingly hectic lifestyles.

What makes this report unique and essential to read?
The Slovak Republic Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Slovak Republic Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for top major brewers

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
The weather in 2012 was warmer, at almost 1 degree above average temperatures, and the crucial summer months were hot and dry.

Can was revived last year due to the rise of radler, of which almost half is sold in can packaging. It is also viewed as a more luxury packaging than the traditional glass bottle by Slovak consumers.

The slowdown in the economy has also been reflected in rising unemployment. Slovakia suffers with high structural unemployment, which is one of the highest in the Eurozone.

Many brewers cut costs due to low margins, which were squeezed by previous declining consumption and increasing costs. A knock on effect of these factors was the small brewery, Popper, closing down at the end of 2012.

Slovaks are still watching their wallets on perishables like food and drinks. This has resulted in high price sensitivity and low brand loyalty as many consumers are shopping only for special offers. The loyalty to specific brand has thus been undermined.

Key Highlights
In 2012 beer sales were up, fuelled by the warm summer and the continuous popularity of radler beer mixers.

The well-developed premium segment is represented largely by Slovak brands instead of international brands, illustrating the Slovak belief that beer need not be foreign to be premium. Similarly, super premium brands are represented largely by Czech brands

Advertising in 2012 was up due to the advertising support for radlers by the two leading breweries.

Due to competitive pricing of other local brands there is limited interest in Private Label beers, most of which suffer from a poor reputation with consumers.

PET packaging performed well. It is associated with sharing among friends or for travelling to the country on weekends. It is seen as convenient, light, re-sealable, and unbreakable.

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By sector: Beer (in Beer & Cider)

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