Sirea Srl in Hot Drinks (Italy)
Sirea's main strategy over the forecast period is expected to be focused on fruit/vegetable juices, in which it operates with Del Monte, a brand it distributes under license in Italy. In hot drinks, it is expected to continue to invest in the dynamic malt-based pods business, benefiting from the premium positioning of its brands.
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Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Sirea Srl: Key Facts
Summary 2 Sirea Srl: Competitive Position 2012
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