Sinar Sosro PT in Soft Drinks (Indonesia)
While being the clear leader in RTD tea, Sinar Sosro PT’s Sosro brand is expected to face intensifying competition from brands such as Coca-Cola's Frestea during the forecast period. In order to maintain its lead, the company is likely to heavily invest in marketing including prize draws and TV advertising.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Sinar Sosro PT: Key Facts
Summary 2 Sinar Sosro PT: Production Statistics 2012
Summary 3 Sinar Sosro PT: Competitive Position 2012
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