Shopper Typologies & Segmentation

Published: February 2012

Publisher: Evolution Insights

Product ref: 134008

Pages: 134

Format: PDF

Delivery: Immediate download

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Price: $ 3120.00

Report description

This research takes all the data from our reports in 2011, and examines shoppers' attitudes and motivations across such areas as Spend, Health, Brand Image, Online, Digital/Smartphones, Enjoyment, Plan v's Impulse, Loyalty, Price & Promotion and the importance of Price. It looks at these behaviours and segmenting by Age, Gender, SEG, Singles, Couples, Parents, Empty Nesters and Older shoppers, comparing and contrasting the different attitudes amongst the key drivers listed.

This study is the most comprehensive of its type within the UK Food & Grocery sector.

By using more detailed shopper demographics to examine our extensive catalogue of 2011 research we are able to present a thorough analysis of shopper behaviour for a more comprehensive range of shopper typologies than those presented in the individual reports. We are able to cover areas such as retailer choice, technology, spend and health providing a clearer picture of what is important to certain shoppers and how particular groups behave.
It is important to note that this report provides a general understanding of each segment. We understand that individual behaviour can vary within each segment but for purposes of analysis we define the overall average behaviour of each segment.

Table of contents

Key findings and executive summary

Shopper typologies and segmentations: introduction
Definitions
Categories

Demographic Categories
Gender
Age
Social class
Gender by social class
Relationship
Relationship by gender
Couples by age
Couples by social class
Parents
Older shoppers

In-store retailer choice
Introduction
Gender
Age
Social class
Relationship
Relationship by gender
Couples by age
Couples by social class
Parents
Older shoppers
Summary

Technology
Introduction
Gender
Age
Social class
Relationship
Key findings and executive summary

Shopper typologies and segmentations: introduction
Definitions
Categories

Demographic Categories
Gender
Age
Social class
Gender by social class
Relationship
Relationship by gender
Couples by age
Couples by social class
Parents
Older shoppers

In-store retailer choice
Introduction
Gender
Age
Social class
Relationship
Relationship by gender
Couples by age
Couples by social class
Parents
Older shoppers
Summary

Technology
Introduction
Gender
Age
Social class
Relationship

Loyalty cards
Introduction
Gender
Age
Social class
Gender by social class
Couples
Parents
Summary

Promotions
Introduction
Gender, age and social class
Couples
Parents
Older shoppers
Summary

Missions
Introduction
Gender
Age and social class
Relationship
Couples
Parents
Older shoppers
Summary

Enjoyment
Introduction
Gender
Age and social class
Older shoppers
Summary

Health and image
Introduction
Gender
Age
Social class
Gender by social class
Relationship
Relationship by gender
Couples by age
Couples by social class
Parents
Older shoppers
Summary

Methodology

Glossary

Price: $ 3120.00

Related research categories

By sector: Consumer (in Trends)