Service Station Retailing in Turkey 2011

Published: April 2012

Publisher: Verdict

Product ref: 137496

Pages: 88

Format: PDF

Delivery: By product vendor

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Report description

Based on Verdict Retail's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Turkey. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.

  • Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
  • Develop new marketing ideas for your service station shop, car wash, and card propositions by examining the activities of other players across Turkey.
  • Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs, and future plans.
  • Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.

In 2010, the total number of service stations rose slightly to 12,887 sites. In Turkey, the top five fuel retailers by market share account for 44.5% of the national service station network. No unmanned sites are present in Turkey and only 5.2% of sites are situated on the motorway.

In 2010, total fuel consumption in Turkey rose by 2.1% on the previous year, as diesel sales increased while petrol sales continued their downward trend. Fuel prices peaked in 2010, with the average price of petrol and diesel soaring by over 20%.

Petrol Ofisi is the leading fuel retailer, with over 18% of the national service station network and over 25% of the fuel volume share. Each of the top five players divested sites in 2010, with Petrol Ofisi divesting the highest proportion, at 20.3% of its network.

  • Who are the top five players in the Turkish service station retail market and how many sites, shops, and car washes do they have?
  • What is the market share and average fuel throughput per site of the top five players in Turkey?
  • How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
  • What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?

Table of contents

The Northern European Tire Market 2011-2015

OVERVIEW
•Introduction
•Executive Summary
•Concluding Statement

MARKET SHARE
•Norway
Volume
Value
Market Share
Consumer Behaviors
•Sweden
Volume
Value
Market Share
Consumer Behaviors
•Denmark
Volume
Value
Market Share
Consumer Behaviors
•Finland
Volume
Value
Market Share
Consumer Behaviors
•Estonia
Volume
Value
Market Share
Consumer Behaviors
•Latvia
Volume
Value
Market Share
Consumer Behaviors
•Lithuania
Volume
Value
Market Share
Consumer Behaviors
•Ireland
Volume
Value
Market Share
Consumer Behaviors

MARKET FORECAST
•Norway
Volume
Value
Market Share
Consumer Behaviors
•Sweden
Volume
Value
Market Share
Consumer Behaviors
•Denmark
Volume
Value
Market Share
Consumer Behaviors
•Finland
Volume
Value
Market Share
Consumer Behaviors
•Estonia
Volume
Value
Market Share
Consumer Behaviors
•Latvia
Volume
Value
Market Share
Consumer Behaviors
•Lithuania
Volume
Value
Market Share
Consumer Behaviors
•Ireland
Volume
Value
Market Share
Consumer Behaviors

APPENDIX
•Definitions
•Methodology
•Further reading
•Ask the analyst
•Datamonitor's Global Automotive Proposition
Component Insight reports
Channel Insight reports
Strategic Insight reports
Consumer Insight reports
Databases
•Disclaimer

TABLES
•Table: GDP Growth
•Table: Market Growth
•Table: Market Volume ('000s)
•Table: Market Value (€m)
•Table: Distribution Channels 2011
•Table: Norway Snapshot
•Table: Distribution Channel Volume and Value
•Table: Norway Market for Tires by Type
•Table: Sweden Snapshot
•Table: Distribution Channel Volume and Value
•Table: Denmark Snapshot
•Table: Distribution Channel Volume and Value
•Table: Denmark Market for Tires by Type
•Table: Finland Snapshot
•Table: Distribution Channel Volume and Value
•Table: Estonia Snapshot
•Table: Distribution Channel Volume and Value
•Table: Latvia Snapshot
•Table: Distribution Channel Volume and Value
•Table: Lithuania Snapshot
•Table: Distribution Channel Volume and Value
•Table: Ireland Snapshot
•Table: Distribution Channel Volume and Value
•Table: Norway Snapshot
•Table: Market Share by Distribution Channel in Norway,
•Table: Sweden Snapshot
•Table: Market Share by Distribution Channel in Sweden,
•Table: Denmark Snapshot
•Table: Market Share by Distribution Channel in Denmark,
•Table: Finland Snapshot
•Table: Market ? Share by Distribution Channel in Finland,
•Table: Estonia Snapshot
•Table: Market Share by Distribution Channel in Estonia,
•Table: Latvia Snapshot
•Table: Market Share by Distribution Channel in Latvia,
•Table: Lithuania Snapshot
•Table: Market Share by Distribution Channel in Lithuania,
•Table: Ireland Snapshot
•Table: Market Share by Distribution Channel in Ireland,

FIGURES
•Figure: GDP Growth and Tire Market Volume in Norway 2005–11
•Figure: Tire Market Value in Norway 2007–11
•Figure: Tire Distribution Channels in Norway
•Figure: Tire Spend per Car 2007–11
•Figure: Average Tire Price per Car 2007–11
•Figure: Rubber Prices Versus Norway Market Value
•Figure: GDP Growth and Tire Market Volume in Sweden 2005–11
•Figure: Tire Market Value in Sweden 2007–11
•Figure: Tire Distribution Channels in Sweden
•Figure: Average Tire Price per Car 2007–11
•Figure: GDP Growth and Tire Market Volume Denmark 2005–11
•Figure: Tire Market Value in Denmark 2007–11
•Figure: Tire Distribution Channels in Denmark
•Figure: Tire Spend per Car 2007–09
•Figure: Average Tire Price per Car 2007–11
•Figure: Rubber Prices Versus Denmark Market Value
•Figure: GDP Growth and Tire Market Volume Finland 2005–11
•Figure: Tire Market Value in Finland 2007–11
•Figure: Tire Distribution Channels in Finland
•Figure: GDP Growth and Tire Market Volume in Estonia 2005–11
•Figure: Tire Market Value in Estonia 2007–11
•Figure: Tire Distribution Channels in Estonia
•Figure: Tire Spend per Car 2007–10
•Figure: Average Tire Price per Car 2007–11
•Figure: Rubber Prices Versus Estonia Market Value
•Figure: GDP Growth and Tire Market Volume in Latvia 2005–11
•Figure: Tire Market Value in Latvia 2007–11
•Figure: Tire Distribution Channels in Latvia
•Figure: Tire Spend per Car 2007–08
•Figure: Average Tire Price per Car 2007–11
•Figure: Rubber Prices Versus Latvia Market Value
•Figure: GDP Growth and Tire Market Volume in Lithuania 2005–11
•Figure: Tire Market Value in Lithuania 2007–11
•Figure: Tire Distribution Channels in Lithuania
•Figure: Tire Spend per Car 2007–10
•Figure: Average Tire Price per Car 2007–11
•Figure: Rubber Prices Versus Lithuania Market Value
•Figure: GDP Growth and Tire Market Volume in Ireland 2005–11
•Figure: Tire Market Value in Ireland 2007–11
•Figure: Tire Distribution Channels in Ireland
•Figure: Tire Spend per Car 2007–08
•Figure: Average Tire Price per Car 2007–11
•Figure: Rubber Prices Versus Ireland Market Value
•Figure: GDP Growth (%) and Tire Market Volume in Norway 2012–15
•Figure: Tire Market Value in Norway 2012–15
•Figure: Average Tire Price per Car 2012–15
•Figure: GDP Growth (%) and Tire Market Volume in Sweden 2012–15
•Figure: Tire Market Value in Sweden 2012–15
•Figure: Average Tire Price per Car 2012–15
•Figure: GDP Growth (%) and Tire Market Volume in Denmark 2012–15
•Figure: Tire Market Value in Denmark 2012–15
•Figure: Average Tire Price per Car 2012–15
•Figure: GDP Growth (%) and Tire Market Volume in Finland 2012–15
•Figure: Tire Market Value in Finland 2012–15
•Figure: Average Tire Price per Car 2012–15
•Figure: GDP Growth (%) and Tire Market Volume in Estonia 2012–15
•Figure: Tire Market Value in Estonia 2012–15
•Figure: Average Tire Price per Car 2012–15
•Figure: GDP Growth (%) and Tire Market Volume in Latvia 2012–15
•Figure: Tire Market Value in Latvia 2012–15
•Figure: Average Tire Price per Car 2012–15
•Figure: GDP Growth (%) and Tire Market Volume in Lithuania 2012–15
•Figure: Tire Market Value in Lithuania 2012–15
•Figure: Average Tire Price per Car 2012–15
•Figure: GDP Growth (%) and Tire Market Volume in Ireland 2012–15
•Figure: Tire Market Value in Irel ?????? and 2012–15
•Figure: Average Tire Price per Car 2012–15

Price: $ 2795.00

Related research categories

By sector: Retail (in Off-trade)

By market: Turkey (in Asia)