Service Station Retailing in the Czech Republic 2011
Report description
Based on Verdict's proprietary market data and insight into key fuel retailers, this brief provides an up-to-date picture of the fuel retailing market in Czech Republic. In addition to outlining site numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new ideas for your forecourt shop, car wash, and card propositions by examining the activities of key players across the Czech Republic.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.
In the year to January 2011, the number of fuel retail sites increased by 1.6% to 3,672 outlets. Total fuel consumption in the Czech Republic plunged by 7.3% in 2010 after a slight uplift in the previous year. The cost of petrol grew by 17.1% and the price of diesel by 17.3% in 2010.
The five leading fuel retailers account for 24.7% of the Czech service station network, with the largest network operating under the Benzina brand and accounting for 9.2% of all sites.
In January 2011, 62.4% of sites in the Czech Republic featured a shop. The penetration rate has remained relatively stable since 2007. Three out of the top five retailers by fuel volume share have shops at all of their sites. 26.6% of service stations in the Czech Republic feature a car wash.
- Who are the top five players in the national service station retail market and how many sites, shops, and car washes do they have?
- What is the market share and average fuel throughput per site of the top five players in Czech Republic?
- How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
Table of contents
THIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT.
•Please select the Slidepack download option.
CONTENTS SUMMARY
•Service station competitor overview
A metrics of the top three fuel retailers in terms of fuel volume share and the number of service stations, motorway sites, unmanned sites, shops, and car wash.
•Service station market overview
A brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, fuel volumes and network forecasts, motorway sites, unmanned sites, and shop and car wash penetration.
•Company level charts showing:
Service station network size by brand,
Fuel volume market share by brand,
Motorway service stations by brand,
Unmanned service stations by brand, 2011
Competitor ranking in 2010 compared to
•Top five fuel retailers’ fuel and network information, including:
Network size
Motorway sites
Unmanned sites
Company owned and dealer owned sites
?Fuel volume market share
Average throughput
Types of fuel sold
Additional secondary information, e.g. LPG sites, planned expansion/divestments
•Top five fuel retailers’ shop sites, including:
Shop network and penetration, over five years
Shop proposition, brand name, partnerships, and additional secondary information
•Top five fuel retailers’ car wash sites, including:
Car wash network and penetration, over five years
Car wash types, manufacturers, and additional secondary information
•Top five fuel retailers commercial fuel card and B2C loyalty card offerings
Basic marketing information on card features, such as network acceptance and incorporated services, and pictures of loyalty and fuel cards.
•Market level charts showing:
Total service stations, cars per service station, and population per service station, over five years
Car parc and population per car, over five years
Proportion of petrol and diesel cars, over five years
Total fuel volume sales through service stations, average fuel volumes per car, average fuel volumes per service station, over five years
Global oil prices, 95 octane petrol prices, 98 octane petrol prices, and autodiesel prices, over eight years
Total diesel sales value in €, total petrol sales value in €, average fuel spend per car in €, average fuel spend per service station in €, over five years
Total motorway service stations, over five years
Total unmanned service stations, over five years
ANALYSIS SUMMARY
•The number of service stations in the Czech Republic increased by 1.6% in
The top five brands by fuel sales account for only 24.7% of sites
Shell has the highest fuel volume share in the Czech Republic
Each of the top five players has a presence on the motorway
Shell increased its network size by 5.1% in
Benzina opened its first unmanned site in April
OMV has the second largest network, at 6% of national sites
Agip’s growth in fuel volume share has slowed
Lukoil has maintained 4% market share since
•The service station shop network grew by 2.8% in
Top player Shell only accounts for 8% of national sites with a shop
The majority of fuel retailers have a shop at each site
The first Burger King at a Benzina site opened in late
OMV’s share of the national shop network fell slightly in
Shell gained 0.2 percentage points in share of the shop network
Agip offers Segafredo coffee at most of its sites
The majority of Lukoil’s shops measure above 75 sq m
•The number of sites with a car wash has risen rapidly since
The top five fuel brands account for 42.8% of sites with a car wash
OMV has boosted its car wash network penetration to 65%
The number of Benzina sites with a car wash fell by 7.7%
Shell added three sites with a car wash in
Agip divested five sites with a car wash in
Just under half of all Lukoil sites feature a car wash
•Fuel demand in the Czech Republic dropped by 7.3% to 4,528 million liters in
The total number of service stations rose by 1.6% in
The car parc in the Czech Republic grew by 3.1% in
The number of registered diesel cars rose by 6.5% in
Spend per car in volume terms fell by 8.0% in
The average cost of petrol soared by 17.0% in
Growth in diesel sales values outpaced that of petrol in
Two new motorway outlets opened in the Czech Republic in
APPENDIX
•All data are taken from our 2011 Service Station Retailing Database
Stage one - Agree scope and definitions
Stage two - Collating the information
Stage three - Data-inputting and checks
Stage four - Full data finalization check
•Further reading
•Ask the analyst
•Disclaimer
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