Service Station Retailing in Sweden 2011
Based on Verdict's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Sweden. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Sweden.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.
The Swedish service station network contracted by 1.8% during 2010. Almost 60% of service stations in Sweden are unmanned and the national network is dominated by OKQ8. The top five players by market share account for 70.9% of the national service station network.
In 2010, total fuel consumption in Sweden decreased by 3.2%. Gasoline consumption has been declining steadily over the years and in 2010, it fell by 6.1%. Conversely, diesel consumption has been growing and increased by 8.5% in 2010. In 2010, gasoline and diesel prices soared by 29.5% and 35.8%, respectively.
Shops are located at 37.9% of the national service station network in Sweden. OKQ8 has the highest number of shops, and accounts for 30.2% of all service stations with a shop in the country. There is a car wash facility at 30% of all service stations in Sweden.
- Who are the top five players in the Swedish service station retail market and how many sites, shops, and car washes do they have?
- What is the market share and average fuel throughput per site of the top five players in Sweden?
- How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
Table of contents
THIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT.
•Please select the Slidepack download option.
•Service station competitor overview
A metrics of the top three fuel retailers in terms of fuel volume share and the number of service stations, motorway sites, unmanned sites, shops, and car wash.
•Service station market overview
A brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, fuel volumes and network forecasts, motorway sites, unmanned sites, and shop and car wash penetration.
•Company level charts showing:
Service station network size by brand,
Fuel volume market share by brand,
Motorway service stations by brand,
Unmanned service stations by brand, 2011
Competitor ranking in 2010 compared to
•Top five fuel retailers’ fuel and network information, including:
Company owned and dealer owned sites
Fuel volume market share
Types of fuel sold
Additional secondary information, e.g. LPG sites, planned expansion/divestments
•Top five fuel retailers’ shop sites, including:
Shop network and penetration, over five years
Shop proposition, brand name, partnerships, and additional secondary information
•Top five fuel retailers’ car wash sites, including:
Car wash network and penetration, over five years
Car wash types, manufacturers, and additional secondary information
•Top five fuel retailers commercial fuel card and B2C loyalty card offerings
Basic marketing information on card features, such as network acceptance and incorporated services, and pictures of loyalty and fuel cards.
•Market level charts showing:
Total service stations, cars per service station, and population per service station, over five years
Car parc and population per car, over five years
Proportion of petrol and diesel cars, over five years
Total fuel volume sales through service stations, average fuel volumes per car, average fuel volumes per service station, over five years
Global oil prices, 95 octane petrol prices, 98 octane petrol prices, and autodiesel prices, over eight years
Total diesel sales value in €, total petrol sales value in €, average fuel spend per car in €, average fuel spend per service station in €, over five years
Total motorway service stations, over five years
Total unmanned service stations, over five years
•The Swedish service station network contracted by 1.8% during
OKQ8 makes up a quarter of the service station network
Statoil and OKQ8 account for over half of retail fuel sales
Statoil accounts for over a third of motorway stations in Sweden
Four key players in Sweden operate only unmanned networks
Statoil gained market share, displacing OKQ8 from the top spot
Over half of OKQ8’s sites are unmanned
OKQ8’s network has reduced in number by 22.5% since
Shell sold its entire operations to St1 in December
Preem boosted its unmanned network by 8.1% in
Jet-branded network expanded by nine sites in
•The number of service stations with a shop is rapidly declining
30% of sites with a shop operate under the OKQ8 brand
The top four forecourt shop operators make up 97% of the network
Postal services are available at OKQ8 sites with a shop
The proportion of Statoil sites with a shop is shrinking
Over two thirds of Shell branded sites feature a forecourt shop
Full hot meals are available at around 100 Preem branded sites
•Car wash facilities are present at 30% of service stations nationally
OKQ8 and Statoil account for 68% of sites with a car wash
OKQ8 offers a free car wash for every five car wash services
Just over half of Statoil’s sites feature a car wash
Shell’s car wash network has reduced by 21.1% since
Preem offers only automatic washes at its sites with a car wash
•In 2010, total fuel consumption in Sweden declined by 3.2%
Car parc grew by 1.7% during
Cars per service station have been gradually increasing in Sweden
The proportion of diesel powered cars is increasing in Sweden
Average fuel volume sales per site have risen by 16.2% since
Fuel prices in Sweden soared in 2010 in line with global oil prices
Petrol sales made up about 78% of total fuel sales values in
The number of motorway stations in Sweden is falling
?Unmanned service stations make up 60% of the national network
•All data are taken from our 2011 Service Station Retailing Database
Stage one - Agree scope and definitions
Stage two - Collating the information
Stage three - Data-inputting and checks
Stage four - Full data finalization check
•Ask the analyst
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