Service Station Retailing in Slovenia 2011
Report description
Based on Verdict's proprietary market data and insight into the key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Slovenia. In addition to outlining service station numbers, fuel sales, competitor shares, fuel, and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash, and card propositions by examining the activities of key players across Slovenia.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.
The total number of service stations in Slovenia grew by 5.9% in the year to January 2011 to 503 sites. The Slovenian service station network is highly consolidated, with the top four fuel brands accounting for 88.3% of all sites in the country. Petrol Slovenia is the dominant player, accounting for over 60% of fuel volume sales.
In 2010, total fuel volume sales fell by 1.0% after an even sharper fall of 13.3% in the previous year. Petrol consumption fell by 4.5%, while volume sales of diesel grew by 1.0%. The cost of fuel grew strongly, in line with global oil prices. The price of petrol increased by 14.4% while the price of diesel rose by 13.9%.
Over 90% of all service stations in Slovenia have a shop. The total number of service stations with a shop has been rising since 2008. The top three players – Petrol Slovenia, OMV and MOL – all added shops in 2010.
- Who are the top five players in the Slovenian service station retail market and how many sites, shops, and car washes do they have?
- What is the market share and average fuel throughput per site of the top five players in Slovenia?
- How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
Table of contents
THIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT.
•Please select the Slidepack download option.
CONTENTS SUMMARY
•Service station competitor overview
A metrics of the top three fuel retailers in terms of fuel volume share and the number of service stations, motorway sites, unmanned sites, shops, and car wash.
•Service station market overview
A brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, fuel volumes and network forecasts, motorway sites, unmanned sites, and shop and car wash penetration.
•Company level charts showing:
Service station network size by brand,
Fuel volume market share by brand,
Motorway service stations by brand,
Unmanned service stations by brand, 2011
Competitor ranking in 2010 compared to
•Top five fuel retailers’ fuel and network information, including:
Network size
Motorway sites
Unmanned sites
Company owned and dealer owned sites
Fuel volume market share
Average throughput
Types of fuel sold
Additional secondary information, e.g. LPG sites, planned expansion/divestments
•Top five fuel retailers’ shop sites, including:
Shop network and penetration, over five years
Shop proposition, brand name, partnerships, and additional secondary information
•Top five fuel retailers’ car wash sites, including:
Car wash network and penetration, over five years
Car wash types, manufacturers, and additional secondary information
•Top five fuel retailers commercial fuel card and B2C loyalty card offerings
Basic marketing information on card features, such as network acceptance and incorporated services, and pictures of loyalty and fuel cards.
•Market level charts showing:
Total service stations, cars per service station, and population per service station, over five years
Car parc and population per car, over five years
Proportion of petrol and diesel cars, over five years
Total fuel volume sales through service stations, average fuel volumes per car, average fuel volumes per service station, over five years
Global oil prices, 95 octane petrol prices, 98 octane petrol prices, and autodiesel prices, over eight years
Total diesel sales value in €, total petrol sales value in €, average fuel spend per car in €, average fuel spend per service station in €, over five years
Total motorway service stations, over five years
Total unmanned service stations, over five years
ANALYSIS SUMMARY
•The number of service stations in Slovenia grew by 5.9% in 2010.
Almost two thirds of sites in Slovenia are branded Petrol Slovenia
The fuel retail market is dominated by Petrol Slovenia
Only two players in Slovenia operate sites on the motorway
Petrol Slovenia is the only player to operate unmanned sites
Petrol Slovenia has been losing market share since
OMV has been steadily losing share of the national site network
MOL bought 19 sites from TUŠ Oil in mid
Fuel volume sales per Interina site have plummeted since
•The proportion of sites with a shop fell by 2.7 percentage points
Petrol Slovenia accounts for over two thirds of forecourt shops
Most service stations have shops at the majority of their sites
Some Petrol customers can pay instore using a mobile phone
A shop is present at all but five OMV branded sites in Slovenia
Shops at MOL fuel outlets operate under the MOL banner
One Interina-branded site features a shop measuring over 75 sq m
•Just under a quarter of service stations feature a car wash
Only three service station players operate car washes at their sites
Over a quarter of Petrol Slovenia sites have a car wash
OMV has a 20% share of the Slovenian car wash network
MOL has car servicing points at its sites with a car wash
•Total fuel consumption in Slovenia decreased by 1.0% in 2010.
The number of service stations grew by 5.9% in
Population per car in Slovenia has been falling since
The proportion of diesel powered cars remained at 30% in
Average fuel volume sales per site fell by 7.9% in
The price of petrol in Slovenia shot up by 14.4% in
Average diesel sales values rose by 15.0% in
The number of motorway service stations grew by three in
Only three service stations in Slovenia are unmanned
APPENDIX
•All data are taken from our 2011 Service Station Retailing Database
Stage one - Agree scope and definitions
Stage two - Collating the information
Stage three - Data-inputting and checks
Stage four - Full data finalization check
•Further reading
•Ask the analyst
•Disclaimer
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