Service Station Retailing in Slovakia 2011
Report description
Based on Verdict's proprietary market data and insight into the key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Slovakia. In addition to outlining service station numbers, fuel sales, competitor shares, fuel, and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash, and card propositions by examining the activities of key players across Slovakia.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators, including registered cars, national fuel volumes, and average prices.
The number of service stations in Slovakia increased by four sites in 2010. After falling in 2009, total fuel volume sales in Slovakia shot up by 11.6% in 2010 on the previous year. The cost of fuel largely grew in line with rising oil prices. The price of petrol increased by 8.6%; however, the price of diesel fell slightly by 1.4%.
The top five fuel retailers in Slovakia account for 66.6% of the entire Slovak service station network, with 29% of all service stations in the country operating under the Slovnaft brand. 17 unmanned sites are present in Slovakia, all of which are operated by Tesco.
The forecourt shop network penetration in Slovakia is extremely high at 94.3%. The top five fuel retailers in Slovakia account for 66.0% of all service stations with a shop. Both Jurki and Slovnaft sell own brand consumer goods at their shops. Over 27% of service stations in Slovakia feature a car wash on site.
- Who are the top five players in the Slovakian service station retail market and how many sites, shops, and car washes do they have?
- What is the market share and average fuel throughput per site of the top five players in Slovakia?
- How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
Table of contents
THIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT.
•Please select the Slidepack download option.
CONTENTS SUMMARY
•Service station competitor overview
A metrics of the top three fuel retailers in terms of fuel volume share and the number of service stations, motorway sites, unmanned sites, shops, and car wash.
•Service station market overview
A brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, fuel volumes and network forecasts, motorway sites, unmanned sites, and shop and car wash penetration.
•Company level charts showing:
Service station network size by brand,
Fuel volume market share by brand,
Motorway service stations by brand,
Unmanned service stations by brand, 2011
Competitor ranking in 2010 compared to
•Top five fuel retailers’ fuel and network information, including:
Network size
Motorway sites
Unmanned sites
Company owned and dealer owned sites
Fuel volume market share
Average throughput
Types of fuel sold
Additional secondary information, e.g. LPG sites, planned expansion/divestments
•Top five fuel retailers’ shop sites, including:
Shop network and penetration, over five years
Shop proposition, brand name, partnerships, and additional secondary information
•Top five fuel retailers’ car wash sites, including:
Car wash network and penetration, over five years
Car wash types, manufacturers, and additional secondary information
•Top five fuel retailers commercial fuel card and B2C loyalty card offerings
Basic marketing information on card features, such as network acceptance and incorporated services, and pictures of loyalty and fuel cards.
•Market level charts showing:
Total service stations, cars per service station, and population per service station, over five years
Car parc and population per car, over five years
Proportion of petrol and diesel cars, over five years
Total fuel volume sales through service stations, average fuel volumes per car, average fuel volumes per service station, over five years
Global oil prices, 95 octane petrol prices, 98 octane petrol prices, and autodiesel prices, over eight years
Total diesel sales value in €, total petrol sales value in €, average fuel spend per car in €, average fuel spend per service station in €, over five years
Total motorway service stations, over five years
Total unmanned service stations, over five years
ANALYSIS SUMMARY
•The number of service stations in Slovakia increased by four sites in
The top five fuel brands comprise two thirds of all sites in Slovakia
Slovnaft is the leading player in terms of fuel volume sales
Five players operate service stations on the motorway in Slovakia
Tesco is the only player to operate unmanned sites in Slovakia
Slovnaft’s fuel throughput grew by 11.6% in
Jurki has been losing share of sites in Slovakia since
OMV sites are open 24 hours a day and seven days a week
The number of Shell-branded sites grew by one in
All Agip-branded sites in Slovakia are company owned
•Almost 95% of sites in Slovakia feature a shop
Slovnaft has the highest number of sites with a shop in Slovakia
Four of the five leading players have a shop at every single site
Slovnaft has developed a private label energy drink
11% of shops at OMV-branded sites measure over 75 sq m
All 73 Shell-branded sites in Slovakia feature a shop
Shops at Agip sites sell Segafredo-branded coffee
Some Jurki sites feature a full-service restaurant
•The proportion of sites with a car wash has been falling since
Slovnaft and OMV account for 70% of sites with a car wash
A car wash is present at just over a third of Slovnaft sites
Most OMV sites with a car wash provide automatic washes only
The proportion of Shell sites with a car wash has been declining
Agip added a car wash to one additional site in
Only two Jurki-branded sites have a car wash
•In 2010, total fuel consumption rose by 11.6% due to rising demand for diesel fuels.
The number of cars per service station grew by 2.1% in
The car parc in Slovakia increased by 2.6% in
Diesel cars only account for 7% of the car parc in Slovakia
Fuel volume sales by service station have been rapidly rising
Diesel prices fell while the cost of petrol grew in
The value of diesel sales in Slovakia shot up by 20.7% in
The number of sites on the motorway has remained stable at
A low 2.4% of service stations in Slovakia are unmanned
APPENDIX
•All data are taken from our 2011 Service Station Retailing Database
Stage one - Agree scope and definitions
Stage two - Collating the information
Stage three - Data-inputting and checks
Stage four - Full data finalization check
•Further reading
•Ask the analyst
•Disclaimer
Brief
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