Service Station Retailing in Russia 2011: Update1
Based on Verdict's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Russia. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop and card propositions by examining the activities of other players across Russia.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars and national fuel volumes.
In Russia, the number of fuel retail outlets dropped slightly by 1.5% in 2010 and there were just over 27,000 service stations at the beginning of 2011. In 2010, the total volume of fuel sold in Russia increased by over 20% after a drop of 2.0% in the previous year.
The Russian fuel retail market is extremely fragmented. The leading player, Lukoil, operates just over 8% of all service stations in the country. The majority of Russian service stations are owned by independent fuel retailers.
In Russia, the proportion of service stations with a shop is relatively low, at just over 12%. Oil majors such as Lukoil and Rosneft operate shops at a majority of their service stations.
- Who are the top five players in the Russian service station retail market and how many sites and forecourt shops do they have?
- What is the market share and average fuel throughput per site of the top five players in Russia?
- How is the service station network evolving and which players are opening new outlets?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
Table of contentsTHIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT
•Please select the Slidepack download option
•Service station market overview
A brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, and shop penetration.
•Market-level charts showing:
Total service stations, cars per service station, and population per service station, over five years
Car parc and population per car, over five years
Proportion of petrol and diesel cars, over five years
Total fuel volume sales through service stations, average fuel volumes per car, average fuel volumes per service station, over five years
•Company-level charts showing:
Service station network size by brand, 2011
Fuel volume market share by brand, 2010
Motorway service stations by brand, 2011
Competitor ranking in 2010 compared to 2009
•Top five fuel retailers’ fuel and network information, including:
Company owned and dealer owned sites
Fuel volume market share
Types of fuel sold
Additional secondary information (e.g. LPG sites, planned expansion/divestments)
•Top three fuel retailers’ shop sites, including:
Shop network and penetration, over five years
Additional secondary information
•Top five fuel retailers' commercial fuel card and B2C loyalty card offerings
Basic marketing information on card features, such as network acceptance and incorporated services, and pictures of loyalty and fuel cards.
•During 2010 the number of service stations in Russia declined marginally
The car parc in Russia grew by over 6% in 2011
The vast majority of cars in Russia are petrol-powered
Fuel volume sales in Russia soared by over 20% in 2010
The Russian service station market is extremely fragmented
•Lukoil is the leading fuel retailer in Russia by fuel volume share
Lukoil operates almost half of all motorway stations in Russia
Lukoil accounts for more than 20% of total fuel sold in Russia
TNK-BP is expanding its network of BP-branded sites in Russia
Rosneft’s fuel retail network expanded slightly in 2010
Gazprom’s site network has expanded by 24% since 2007
Tatneft’s retail network has grown by over 20% since 2007
•Lukoil and Rosneft account for over 80% of all fuel outlets with a shop
Shell Nefte has the highest proportion of sites with a shop in Russia
Lukoil accounts for over half of all forecourt shops in Russia
Over half of Rosneft-branded sites in Russia feature a shop
Over a third of all Tatneft-branded sites feature a shop
Gazprom’s service station shops offer product promotions
•All data are taken from our 2011 Service Station Retailing Database
Stage one: agree scope and definitions
Stage two: collating the information
Stage three: data-inputting and checks
Stage four: full data finalization check
•Ask the analyst
The just-drinks office is currently: Closed
Office opening hours
The office is closed during weekends.
Current time at just-drinks headquarters: 3:46pm (Saturday, 25 May 2013)