Service Station Retailing in Romania 2011
Report description
Based on Verdict's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Romania. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Romania.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.
The Romanian service station network contracted by five sites in 2010. The number of Petrom-branded sites in 2010 fell by 17.5% in 2010, as it rebranded 82 sites to OMV. The top five players account for 64.1% of the national service station network in Romania.
In 2010, total fuel consumption in Romania decreased by 4.3% on 2009. Petrol consumption fell by 10.0% while diesel consumption decreased only slightly by 0.1% during the year. Despite the fall in demand, higher fuel prices resulted in the value of total fuel sales to rise by 22.4%.
In Romania, shops are located at 58.8% of the national service station network. Lukoil, OMV, and Rompetrol, the three largest players, account for 52.4% of all service stations with a shop in Romania. The proportion of service stations with car wash facilities is relatively low in Romania, with a car wash present at 18.7% of service stations.
- Who are the top five players in the Romanian service station retail market and how many sites, shops, and car washes do they have?
- What is the market share and average fuel throughput per site of the top five players in Romania?
- How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
Table of contents
THIS BRIEF IS DELIVERED IN A POWERPOINT PRESENTATION FORMAT.
•Please select the Slidepack download option.
CONTENTS SUMMARY
•Service station competitor overview
A metrics of the top three fuel retailers in terms of fuel volume share and the number of service stations, motorway sites, unmanned sites, shops, and car wash.
•Service station market overview
A brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, fuel volumes and network forecasts, motorway sites, unmanned sites, and shop and car wash penetration.
•Company level charts showing:
Service station network size by brand,
Fuel volume market share by brand,
Motorway service stations by brand,
Unmanned service stations by brand, 2011
Competitor ranking in 2010 compared to
•Top five fuel retailers’ fuel and network information, including:
Network size
Motorway sites
Unmanned sites
Company owned and dealer owned sites
Fuel volume market share
Average throughput
Types of fuel sold
Additional secondary information, e.g. LPG sites, planned expansion/divestments
•Top five fuel retailers’ shop sites, including:
Shop network and penetration, over five years
Shop proposition, brand name, partnerships, and additional secondary information
•Top five fuel retailers’ car wash sites, including:
Car wash network and penetration, over five years
Car wash types, manufacturers, and additional secondary information
•Top five fuel retailers commercial fuel card and B2C loyalty card offerings
Basic marketing information on card features, such as network acceptance and incorporated services, and pictures of loyalty and fuel cards.
•Market level charts showing:
Total service stations, cars per service station, and population per service station, over five years
Car parc and population per car, over five years
Proportion of petrol and diesel cars, over five years
Total fuel volume sales through service stations, average fuel volumes per car, average fuel volumes per service station, over five years
Global oil prices, 95 octane petrol prices, 98 octane petrol prices, and autodiesel prices, over eight years
Total diesel sales value in €, total petrol sales value in €, average fuel spend per car in €, average fuel spend per service station in €, over five years
Total motorway service stations, over five years
Total unmanned service stations, over five years
ANALYSIS SUMMARY
•The Romanian service station network contracted by five sites in
Almost 20% of service stations in Romania are Petrom-branded
The top five fuel players account for 89.3% of fuel volume sales
Petrom has the highest number of motorway sites
Petrom transferred 82 sites to the OMV network in
Lukoil gained fuel volume share in
Rompetrol lost 0.5 percentage points in market share in
MOL maintained an 11.0% share of fuel volume sales in
OMV more than doubled the number of its sites in
•The number of sites with a shop has grown by 19.3% since
Three fuel brands account for over half of all outlets with a shop
Lukoil is the leading operator of service station shops in Romania
All Lukoil branded sites in Romania feature a shop
OMV almost doubled its share of the national shop network
Less than half of all Rompetrol-branded sites feature a shop
MOL lost some share of the national shop network in
Shops at Petrom stations operate under the Viva brand
•The number of outlets with a car wash grew by 11.6% in
OMV has the most service stations with a car wash in Romania
Over 100 OMV sites feature a car wash facility in Romania
The number of Petrom sites with a car wash fell by 17.5%
Motorists can wash their car manually at some MOL sites
Only 6.4% of Lukoil branded sites have a car wash
The number of Rompetrol sites with a car wash is rapidly falling
•In 2010, total fuel consumption in Romania decreased by 4.3%.
The number of service stations has been falling since
The car parc in Romania has risen by 18.9% since
Three quarters of registered cars are powered by petrol
Average fuel volume sales per site dropped by 3.7% in
The price of petrol rose by 33.3% in
Average spend per car increased by 19.6% in
Less than 1% of service stations are situated on the motorway
APPENDIX
•All data are taken from our 2011 Service Station Retailing Database
Stage one - Agree scope and definitions
Stage two - Collating the information
Stage three - Data-inputting and checks
Stage four - Full data finalization check
•Further reading
•Ask the analyst
•Disclaimer
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