Service Station Retailing in Italy 2010
Report description
Based on Datamonitor's proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Italy. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future direction.
Features and benefits- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes. * Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Italy. * Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans. * Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices.
Five players account for almost three quarters of the entire Italian service station network with Agip, the largest player by forecourt network, accounting for around a fifth of all sites. There were 21,818 sites at the beginning of 2010. Fuel prices experienced a period of sustained growth in 2002/08, however in 2009 they fell sharply with a decline of 11.5% in petrol prices, 19.4% in diesel prices and 17.6% in LPG prices year-on-year. In Italy the proportion of site with a shop is still relatively low in comparison to other European countries. Agip has the highest shop penetration in Italy with outlets at over half of its stations. It has also increasingly been collaborating with Carrefour.
Your key questions answered- Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have? * What is the market share and average fuel throughput per site of the top five players in Italy? * How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes? * What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
Table of contents
CONTENTS SUMMARY
Service station competitor overview
A metrics of the top three fuel retailers in terms of fuel volume share and the number of service stations, motorway sites, unmanned sites, shops and car wash.
Service station market overview
A brief synopsis of the service station market and basic commentary regarding fuel consumption, fuel prices, network changes, motorway sites, unmanned sites and shop and car wash penetration.
Company level charts showing:
Service station network size by brand,
Fuel volume market share by brand,
Motorway service stations by brand,
Unmanned service stations by brand,
Competitor ranking in 2009 compared to
Top five fuel retailers’ fuel and network information, including:
Network size
Motorway sites
Unmanned sites
Company owned and dealer owned sites
Fuel volume market share
Average throughput
Types of fuel sold
Additional secondary information, e.g. LPG sites, planned expansion/divestments
Top five fuel retailers’ shop sites, including:
Shop network and penetration, over five years
Shop proposition, brand name, partnerships and additional secondary information
Top five fuel retailers’ car wash sites, including:
Car wash network and penetration, over five years
Car wash types, manufacturers, and additional secondary information
Top five fuel retailers business fuel card and private loyalty card offerings
Basic marketing information on card features, such as network acceptance and incorporated services and pictures of loyalty and fuel cards.
Market level charts showing:
Total service stations and population per car over time, over five years
Cars/population per service station, over five years
Proportion of petrol and diesel cars, over five years
Total fuel consumption/Average fuel volumes per car/Average fuel volumes per service station, over five years
Global oil prices/95 Octane petrol/98 Octane petrol prices/Autodiesel prices, over seven years
Total diesel sales value in €/Total petrol sales value in €/Average fuel spend per car in €/Average fuel spend per service station in €, over five years
Total motorway service stations, over five years
Total unmanned service stations, over five years
ANALYSIS SUMMARY
[Missing title]
The Italian service station network contracted by 1.5% in 2009.
Three players account for over half of the entire Italian network
Agip, Esso and Q8 hold about a 60% fuel volume share in Italy
Agip has the largest network of motorway sites in Italy
Few players have unmanned service stations in Italy
Agip has the highest fuel volume share in Italy
Esso has the second largest retail network and market share
Q8 has the third largest service station network in Italy
In 2008, API’s network almost tripled after its acquisition of IP sites
Tamoil has the second largest motorway site network
Just under 30% of all service stations in Italy have a shop
Agip and Q8 together account for over half of all forecourt shops
None of the major players in Italy has a 100% shop penetration
Agip’s forecourt shop network expanded by 2.8% during
Over a third of all Q8 service stations in Italy feature a shop
A fifth of all API branded service stations feature a shop
Tamoil’s forecourt shop network increased by 3.4% during
Esso sites in Italy feature On the Run and Snack & Shop fascias
The number of sites with a car wash has declined since
API has the largest service station car wash network in Italy
API’s forecourt car wash network more than doubled during
The number of Agip car washes increased by 3.7% in
About 18% of all Esso branded sites have a car wash
The number of Tamoil car washes has declined since
Q8’s car wash site network has remained stable since
In 2009, total fuel consumption decreased by 0.6% in Italy
Service station numbers in Italy have been declining since
The car parc has increased marginally, by 1.3% in
The proportion of diesel cars has been increasing since
Italy’s fuel consumption declined marginally in
In Italy, average pump prices declined in
The value of both petrol and diesel fuel sales declined in
Only 2% of service stations in Italy are located on a motorway
Unmanned service stations in Italy have doubled since
APPENDIX
All data is taken from our 2010 Service Station Retailing Database
Stage one - Agree scope and definitions
Stage two - Collating the information
Stage three - Data-inputting and checks
Stage four - Full data finalization check
Further reading
Ask the analyst
Datamonitor consulting
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