Service Station Retailing in Greece 2011
Report description
Based on Verdict Retail's proprietary market data and insight into key fuel retailers, this brief provides you with an up-to-date picture of the fuel retailing market in Greece. In addition to outlining service station numbers, fuel sales, competitor shares, and fuel and site forecasts, it also details retailers' c-store, car wash, and unmanned site numbers with an overview of their product offerings.
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.
- Develop new marketing ideas for your service station shop, car wash, and card propositions by examining the activities of other players across Greece.
- Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs, and future plans.
- Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes, and average prices.
During 2010, the total number of service stations increased marginally to just over 7,520 sites. BP, now owned by Hellenic, has the largest number of fuel retail sites, with a 16.0% share of the national service station network, followed closely by EKO, also owned by Hellenic, with a 15.3% share of national sites.
In Greece, total fuel consumption decreased by 9.2% in 2010 over the previous year. Verdict Retail expects fuel demand to continue falling into 2013. EKO is the largest fuel retailer by fuel volume sales, followed by BP and Shell-branded networks.
Just under 70% of the service stations in Greece feature a shop. The number of sites with a shop increased by 1.0% during 2010. Around 60% of the service stations feature a car wash facility.
- Who are the top five players in the Greek service station retail market and how many sites, shops, and car washes do they have?
- What is the market share and average fuel throughput per site of the top five players in Greece?
- How is the service station network evolving and which players are opening new outlets, as well as increasing forecourt shops and car washes?
- What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
Table of contents
OVERVIEW
Introduction
Hot Topics
Regional Trends
Executive Summary
Hot Topics
Regional Trends
Concluding Statement
HOT TOPICS
Winter Tires
Case Study
New Tire Labeling Legislation
Energy-Efficient Tires
Tire Pressure Monitoring Systems
Run-Flat Tires
Tire Longevity
Tire Treads
REGIONAL TRENDS
Market Trends
Market Definition
Market Regions
The Leading Five Countries
Volume
ValueThe value of the tire market throughout the leading five countries in Europe followed a very similar trend. The market was valued at €13.2bn in 2007 and all of
the countries within the leading five achieved growth in 2008, except Germany. The new tire market within Germany contracted by 9.2% and this led to an overall
decline of 1.8% in the value of the leading five tire markets. As a recession spread throughout much of Europe in 2009, value dropped by 8.2% in the leading five. The
market then returned to growth across the region in 2010 as it grew 10.5%. However 2011, saw contrasting fortunes throughout the region. The value of the tire market
in France, Spain, and Italy remained relatively stable in the face of continuing economic concerns, but the UK and Germany suffered another drop, which can be
attributed to consumer fears of another recession and the lack of supply of new tires, due to reduced production by the main manufacturers.
Market Share
Consumer Behaviors
Northern Europe
Volume
Value
Market Share
Consumer Behaviors
Eastern EuropeThe region of Eastern Europe contains the countries of Bulgaria, the Czech Republic, Hungary, Poland, Romania, Slovakia, and Ukraine. The area is
characterized by high levels of growth and is considered the emerging segment within Europe. The region also features high levels of tire production and exportation.
Volume
Value
Market Share
Consumer Behaviors
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Hot Topics and Regional Trends in the European Tire Market
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Southern Europe
Volume
Value
Market Share
Consumer Behaviors
Western Europe
Volume
Value
Market Share
Consumer Behaviors
APPENDIX
Definitions
Methodology
Further reading
Ask the analyst
Datamonitor's Global Automotive Proposition
Component Insight reports
Channel Insight reports
Strategic Insight reports
Consumer Insight reports
Databases
Disclaimer
TABLES
Table: Comparative Market Share and Value of Winter Tire Market
Table: Regional Snapshot
Table: European legislation
Table: Market Regions
FIGURES
Figure: 2011 Tire Market Volumes, Netherlands
Figure: 2011 Tire Market Volumes, UK
Figure: The New Tire Label
Figure: Fuel Usage Per Annum
Figure: Global TPMS Market Value 2007–17
Figure: Tire Market Share in the UK
Figure: Tire Longevity
Figure: Tire Market Volume Growth 2007–11: Leading Five Countries
Figure: Volume of Tires 2007–11: Leading Five Countries
Figure: Tire Market Value Growth 2007–11: Leading Five Countries
Figure: Spend Per Tire 2007–11: Leading Five Countries
Figure: Tire Distribution Channels 2011: Leading Five Countries
Figure: Spend on Tires per Car 2007–11: Leading Five Countries
http://www.research-store.com/smartbrief/ Click here to buy this product online now
SmartBrief RESEARCHSTORE
Hot Topics and Regional Trends in the European Tire Market
Product Type: Report (60 pages) Published by: Datamonitor Single user price: $3995.00
Product Code: TD00031-001 Published on: 05 April 2012 Multi-user price: $9987.50
Figure: Tire Market Value Growth 2007–11: Northern Europe
Figure: Volume of Tires 2007–11: Northern Europe
Figure: Tire Market Value Growth 2007–11: Northern Europe
Figure: Spend per Tire 2007–11: Northern Europe
Figure: Tire Distribution Channels 2011: Northern Europe
Figure: Spend on Tires per Car 2007–11: Northern Europe
Figure: Volume of Tires 2007–11: Eastern Europe
Figure: Tire Market Volume Growth 2007–11: Eastern Europe
Figure: Tire Market Value Growth 2007–11: Eastern Europe
Figure: Spend per Tire 2007–11: Eastern Europe
Figure: Tire Distribution Channels 2011: Eastern Europe
Figure: Spend on Tires per Car 2007–11: Eastern Europe
Figure: Volume of Tires 2007–11: Southern Europe
Figure: Tire Market Volume Growth 2007–11: Southern Europe
Figure: Tire Market Value Growth 2007–11: Southern Europe
Figure: Spend per Tire 2007–11: Southern Europe
Figure: Tire Distribution Channels 2011 – Southern Europe
Figure: Spend on Tires per Car 2007–11: Southern Europe
Figure: Tire Market Volume Growth 2007–11:Western Europe
Figure: Volume of Tires 2007–11:Western Europe
Figure: Tire Market Value Growth 2007–11:Western Europe
Figure: Tire Distribution Channels 2011:Western Europe
Figure: Spend on Tires per Car 2007–11:Western Europe
Figure: Spend per Tire 2007–11:Western Europe
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