Service Station Retailing in Greece: 2010
Based on Datamonitor's proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Greece. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future directions. Features and benefits
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.* Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Greece.* Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.* Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices. Highlights
In Greece, total fuel consumption increased by 3% in 2009. The growth was primarily due to a 7.6% increase in the demand for diesel. Gasoline sales grew marginally, by 0.5%. In 2009, fuel prices declined in line with global oil prices, after a spike in 2008. The Greek service station network contracted by 0.8% in 2009.EKO has the largest fuel retail network, with a 32% share of the national service station network, followed by Shell with 9.8% and Jetoil with 8.8%. EKO is the largest fuel retailer, with a 38% fuel volume share, followed by Shell and Aegean. In June 2010, Motor Oil (Hellas) acquired Shell activities in Greece.Around 69% of the service stations in Greece feature shops. EKO has the largest network of service station shops, followed by AVIN and Aegean. Most of the service station shops offer a range of convenience products to meet consumers’ day-to-day needs. There are over 4,000 service station car washes in Greece, with a car wash penetration of 60%. Your key questions answered
- Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?* What is the market share and average fuel throughput per site of the top five players in Greece?* How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?* What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
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