Service Station Retailing in France 2010
Report description
Based on Datamonitor's proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in France. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future directions. Features and benefits
- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes.* Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across France.* Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans.* Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices. Highlights
In 2009, the total number of service stations declined by 1.4%, with key players such as TOTAL and Shell closing or divesting sites during the year. TOTAL disposed of 34 sites located in Corsica, and Shell sold 50 sites to Avia France.There was a marginal decline in fuel consumption in France in 2009. Total fuel volumes sold declined by 1.0% in 2009, In 2009, fuel prices dipped in line with global oil prices after a period of growth between 2002-08. Gasoline prices declined by 10.4% to €1.21 per litre and diesel prices declined by 21.3% to €1.00 per litre.Shops are located at 32.3% of the national service station network in France. However during 2009, the number of forecourt shops decreased by 166 to 4.041 shops. The Shell network has the highest shop penetration, with all of the sites featuring a shop. Your key questions answered
- Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have?* What is the market share and average fuel throughput per site of the top five players in France?* How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes?* What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
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