Service Station Retailing in Finland 2010
Report description
Based on Datamonitor's proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Finland. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future directions.
Features and benefits- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes. * Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Finland. * Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans. * Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices.
In 2009, the total number of service stations declined by 4.3%. Most of the major players recorded site closures or divestments, including Neste, Shell and SEO. In April 2010, Shell announced that it was looking at exiting the Finnish market as part of its global restructuring program. In 2009, total fuel consumption in Finland declined for the second consecutive year. Following a 1.6% decline in 2008, total fuel volumes sold declined by 2.9% in 2009. Consumption of gasoline fell by 2.6%, while that of diesel declined by 3.1% in 2009 over 2008. Petrol prices declined by 11% and diesel prices declined by 23.7%. In 2009, the total number of shops declined by 1%, and there were 981 sites with shops at the beginning of 2010. Neste and Teboil have partnered with Kesko, a leading Finnish grocer, for the opening and operation of Kesko’s K-market branded stores at their service stations.
Your key questions answered- Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have? * What is the market share and average fuel throughput per site of the top five players in Finland? * How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes? * What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
Table of contents
CONTENTS SUMMARY
Service station competitor overview
Service station market overview
Company level charts showing:
Top five fuel retailers’ fuel and network information, including:
Top five fuel retailers’ shop sites, including:
Top five fuel retailers’ car wash sites, including:
Top five fuel retailers business fuel card and private loyalty card offerings
Market level charts showing:
ANALYSIS SUMMARY
[Missing title]
The Finnish service station network contracted by 4.3% in 2009.
Half of all service stations feature a shop in Finland
The number of sites with car washes increased by 5.3% in
In 2009, total fuel consumption declined by 2.9%, despite a fall in fuel prices.
APPENDIX
All data is taken from our 2010 Service Station Retailing Database
Stage one - Agree scope and definitions
Stage two - Collating the information
Stage three - Data-inputting and checks
Stage four - Full data finalization check
Further reading
Ask the analyst
Datamonitor consulting
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