Service Station Retailing in Estonia 2010
Report description
Based on Datamonitor's proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Estonia. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future direction.
Features and benefits- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes. * Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Estonia. * Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans. * Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices.
Five players account for two fifths of the entire Estonian service station network. The network is still growing albeit at a very slow rate. Unmanned stations are a common feature in Estonia and over a third of the network is automatic. Shops are located at over half of the national service station network. Lukoil's forecourt network has the highest shop penetration followed closely by Statoil's. The share of sites with car wash facilities is relatively low in Estonia with car washes available at just over 10% of all service stations in the country. Both Neste and Alexela Oil co-operate with a local car wash operator, Jazz Pesulad, to provide car wash facilities.
Your key questions answered- Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have? * What is the market share and average fuel throughput per site of the top five players in Estonia? * How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes? * What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used?
Table of contents
CONTENTS SUMMARY
Service station competitor overview
Service station market overview
Company level charts showing:
Top five fuel retailers’ fuel and network information, including:
Top five fuel retailers’ shop sites, including:
Top five fuel retailers’ car wash sites, including:
Top five fuel retailers business fuel card and private loyalty card offerings
Market level charts showing:
ANALYSIS SUMMARY
The Estonian service station network has expanded by 6.2% since 2006.
In 2009 the number of forecourt shops has decreased marginally in Estonia.
In 2009 the number of service stations with a car wash has risen marginally in Estonia.
In 2009 total fuel consumption in Estonia decreased despite a fall in fuel prices.
APPENDIX
All data is taken from our 2010 Service Station Retailing Database
Stage one - Agree scope and definitions
Stage two - Collating the information
Stage three - Data-inputting and checks
Stage four - Full data finalization check
Further reading
Ask the analyst
Datamonitor consulting
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