Service Station Retailing in Denmark 2010
Report description
Based on Datamonitor's proprietary market data and insight into the leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market in Denmark. In addition to outlining service station site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' product offerings and future directions.
Features and benefits- Benchmark your service station retail offer against the major national players in the sector by examining their number of sites, shops and car washes. * Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Denmark. * Make informed pitches to potential partners by gaining insights into the major retailers’ networks, market shares, fuel throughputs and future plans. * Assess overall market entry potential by accessing key market indicators including registered cars, national fuel volumes and average prices.
Despite a double digit decline in fuel prices in 2009, the downward trend in fuel consumption continued with over a 6% fall in total fuel volume sales. The service station network continued to contract with a marginal decline of 0.7% in site numbers. OK maintained its market leading position followed by Shell and Statoil, while Uno-X lost the fourth spot to Q8 on account of decline in its market share. Denmark's overall shop penetration declined as the proportion of unmanned sites increased on account of players such as OK and Uno-X. Q8 expanded its Qvik to Go store format in a bid to improve its food service proposition. There was a slight increase of 2% in the number of sites with car washes.
Your key questions answered- Who are the top five players in the service station retail market and how many fuel outlets, motorway & unmanned sites, shops & car wash do they have? * What is the market share and average fuel throughput per site of the top five players in Denmark? * How is the service station network evolving and which players are opening new outlets as well as increasing forecourt shops and car washes? * What strategies do the key players have across their fuel and non-fuel offerings in terms of products sold, branding, partnerships and suppliers used.
Table of contents
CONTENTS SUMMARY
Service station competitor overview
Service station market overview
Company level charts showing:
Top five fuel retailers’ fuel and network information, including:
Top five fuel retailers’ shop sites, including:
Top five fuel retailers’ car wash sites, including:
Top five fuel retailers business fuel card and private loyalty card offerings
Market level charts showing:
ANALYSIS SUMMARY
The Estonian service station network has expanded by 6.2% since 2006.
In 2009 the number of forecourt shops has decreased marginally in Denmark.
In 2009 the number of service stations with a car wash has risen marginally in Denmark.
In 2009 total fuel consumption in Denmark decreased despite a fall in fuel prices.
APPENDIX
All data is taken from our 2010 Service Station Retailing Database
Stage one - Agree scope and definitions
Stage two - Collating the information
Stage three - Data-inputting and checks
Stage four - Full data finalization check
Further reading
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Datamonitor consulting
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