Schlör AG in soft drinks (Switzerland)
Schlör’s strategy is to Increase market share of its non-alcoholic drink products. The company is focusing on expanding its presence in soft drinks over the forecast period. This is very much in line with its purchase of another fruit juice brand from competitor Thurella. The company will continue to Increase its market share over the forecast period if it focuses on the health positioning of its soft drinks.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/vegetable juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the soft drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Schlor AG: Key Facts
Summary 2 Schlor AG: Competitive Position 2012
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