Saudi Arabia RTD/Iced Tea 2013 Report

Published: October 2013

Publisher: Zenith International

Product ref: 185431

Pages: 23

Format: PDF

Delivery: By product vendor

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Price guarantee: Yes - details here

Price: $ 1032.55

Report description

Ready-to-drink tea consumption in Saudi Arabia rose by 13% in 2012 and the market’s value has grown by 64% since 2008 to $44 million. Sales are dominated by Lipton Ice Tea from Pepsi Lipton International, a 50:50 joint venture between PepsiCo and Unilever. Increasing health awareness among consumers and an inclination to move away from sugar-sweetened carbonated soft drinks present a tremendous opportunity for new entrants, but challenging Lipton’s strength will not be straightforward.
 

What this report covers

  • RTD/Iced tea market volume: 5 years historic data along with brief commentary covering total market volume and per capita consumption trends and growth drivers, distribution share % by volume through traditional trade, modern trade and Horeca channels.
  • RTD/Iced tea market value: 5 years historic data and brief commentary covering total market value, per capita expenditure and value per litre trends.
  • Market forecasts: total market volume and value projections to 2018 including data and brief commentary.
  • Leading manufacturers: leading manufacturers’ volume and value sales between 2008 and 2012.
  • Leading brand profiles: include available flavours, pack formats and retail prices along with product images.
  • Ideal to gain essential information on the RTD/Iced tea market in Saudi Arabia.
  • Presentation style format helps quick overview of the market trends.
  • Includes a range of key data and a brief commentary covering market volume and value trends as well as leading players’ performances.
  • Key brand profiles to help you understand product range, packaging and pricing trends by brand.
  • With over 20 years’ experience in research and consultancy to the soft drinks industry Zenith offers unrivalled market knowledge.

     

  • Table of contents

     

    Market data provided in this report

    Market landscape

    • Total market volume, annual growth %, 2008-12
    • Per capita consumption, annual growth %, 2008-12
    • Total market value in Saudi Riyal, annual growth %, 2008-12
    • Total market value in US$, annual growth %, 2008-12
    • Per capita expenditure in Saudi Riyal, annual growth %, 2008-12
    • Per capita expenditure in US$, annual growth %, 2008-12
    • Value per litre in Saudi Riyal, annual growth %, 2008-12
    • Distribution % share by volume, 2012

    Competitive environment

    • Leading manufacturers by volume sales, annual growth %, 2008-12
    • Leading manufactures by volume market share %, 2012
    • Leading manufacturers by value sales in Saudi Riyal, annual growth %, 2008-12
    • Leading manufacturers by value sales in Saudi Riyal, annual growth %, 2008-12
    • Leading manufactures by value market share %, 2012

    Market forecasts

    • Total market volume, annual growth %, 2013-18
    • Total market value (Saudi Riyal), annual growth %, 2013-18
    • Total market value (US$), annual growth %, 2013-18

    Price: $ 1032.55

    Related research categories

    By sector: Ready-to-drink, Tea (in Hot drinks)

    By market: Saudi Arabia (in Asia)