San Miguel Brewery Hong Kong Ltd in Alcoholic Drinks (Hong Kong, China)
Over the forecast period, San Miguel Brewery Hong Kong Ltd is expected to focus on expanding its presence within premium lager, so as to consolidate its leading position within beer. The company will be more aggressive in sourcing imported premium lager brands to distribute in Hong Kong, China while working on new product launches for San Miguel. Marketing campaigns will also be a key focus in the forecast period, as the player seeks to reinforce consumer awareness of its brands and products.
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Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 San Miguel Brewery Hong Kong Ltd: Key Facts
Summary 2 San Miguel Brewery Hong Kong Ltd: Operational Indicators
Summary 3 San Miguel Brewery Hong Kong Ltd: Competitive Position 2012
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