Rum Market in Vietnam to 2014 (Spirits)

Published: March 2011

Publisher: Datamonitor

Product ref: 113117

Pages: 34

Format: PDF

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Report description

Introduction

Rum Market in Vietnam to 2014 (Spirits) is a comprehensive resource for market and segment level data including value and volume from 2004 to 2014, and market/company shares for 2008-09.This report also provides data on expenditure and consumption as well as key distribution channels, and reveals the leading companies in the Vietnamese rum market.

Features and Benefits

• Identify key market segments by analyzing market size data (value & volume) for categories • Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14 • Identify key companies in the rum market in Vietnam and design M&A strategies by analyzing market share data • Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The rum market in Vietnam increased at a compound annual growth rate of 8.4% between 2004 and 2009. • The dark rum category led the rum market in Vietnam in 2009, with a share of 64.9%. • Leading player in rum market in Vietnam is Bacardi Limited.

Key questions answered

• Which will be the fastest growing segment within the rum market in Vietnam? • How will the forecast growth differ from the historic growth exhibited by the rum market in Vietnam? • Which company accounted for the largest share of the Vietnamese rum market in 2009? • How will consumption and expenditure patterns change from 2004 to 2014?

Table of contents

Chapter 1 Executive Summary
Summary category level: rum

Chapter 2 Definition

Chapter 3 Category Analysis: Rum
Value analysis (Vietnamese Dong), 2004-09
Value analysis (Vietnamese Dong), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Rum, Vietnam, value by segment (VNDm), 2004-14
Figure 2: Rum, Vietnam, category growth comparison, by value, 2004-14
Figure 3: Rum, Vietnam, volume by segment (liters, million), 2004-14
Figure 4: Rum, Vietnam, category growth comparison, by volume, 2004-14
Figure 5: Rum, Vietnam, company share by volume (%), 2008-09
Figure 6: Rum, Vietnam, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Rum category definitions
Table 2: Rum distribution channels
Table 3: Rum, Vietnam, value by segment (VNDm), 2004-09
Table 4: Rum, Vietnam, value forecast by segment (VNDm), 2009-14
Table 5: Rum, Vietnam, value by segment ($m), 2004-09
Table 6: Rum, Vietnam, value forecast by segment ($m), 2009-14
Table 7: Rum, Vietnam, volume by segment (liters, million), 2004-09
Table 8: Rum, Vietnam, volume forecast by segment (liters, million), 2009-14
Table 9: Rum, Vietnam, brand share by volume (%), 2008-09
Table 10: Rum, Vietnam, volume by brand (liters, million), 2008-09
Table 11: Rum, Vietnam, company share by volume (%), 2008-09
Table 12: Rum, Vietnam, volume by company (liters, million), 2008-09
Table 13: Rum, Vietnam, distribution channels by volume (%), 2008-09
Table 14: Rum, Vietnam, volume by distribution channel (liters, million), 2008-09
Table 15: Rum, Vietnam, expenditure per capita (VND), 2004-09
Table 16: Rum, Vietnam, forecast expenditure per capita (VND), 2009-14
Table 17: Rum, Vietnam, expenditure per capita ($), 2004-09
Table 18: Rum, Vietnam, forecast expenditure per capita ($), 2009-14
Table 19: Rum, Vietnam, consumption per capita (liters), 2004-09
Table 20: Rum, Vietnam, forecast consumption per capita (liters), 2009-14
Table 21: Vietnam population, by age group, 2004-09 (millions)
Table 22: Vietnam population forecast, by age group, 2009-14 (millions)
Table 23: Vietnam population, by gender, 2004-09 (millions)
Table 24: Vietnam population forecast, by gender, 2009-14 (millions)
Table 25: Vietnam nominal GDP, 2004-09 (VNDbn, nominal prices)
Table 26: Vietnam nominal GDP forecast, 2009-14 (VNDbn, nominal prices)z
Table 27: Vietnam real GDP, 2004-09 (VNDbn, 2000 prices)
Table 28: Vietnam real GDP forecast, 2009-14 (VNDbn, 2000 prices)
Table 29: Vietnam real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Vietnam real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Vietnam consumer price index, 2004-09 (2000=100)
Table 32: Vietnam consumer price index, 2009-14 (2000=100)

Price: $ 350.00

Related research categories

By sector: Spirits, Rum (in Spirits)

By market: Vietnam (in Asia)