Rum in Turkey to 2014 (Spirits)

Published: January 2011

Publisher: Datamonitor

Product ref: 102743

Pages: 33

Format: PDF

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Report description

Introduction

This databook provides key data and information on the Rum in Turkey (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
  • The rum category was valued at TRY303.3m ($233m) in 2009, representing a CAGR of 9.8% since 2004. *By the end of 2014, the rum category will be worth TRY442.1m ($339.7m), with an expected CAGR of 7.8% between 2009 and 2014. *The rum market volume totaled 4.5 million liters in 2009, representing a CAGR of 8.9% since 2004. *By the end of 2014, the rum market will total 6.3 million liters, with an expected CAGR of 7% between 2009 and 2014. *The rum market was led by light rum (representing 63.9% of the total value), with dark rum accounting for the remaining 36.1% share. *Bacardi Limited is the market leader with a 25.2% share of the market. Rum in Turkey (Spirits)
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: rum

Chapter 2 Definition

Chapter 3 Category Analysis: Rum
Value analysis (Turkish Lira), 2004-09
Value analysis (Turkish Lira), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Rum, Turkey, value by segment (TRYm), 2004-14
Figure 2: Rum, Turkey, category growth comparison, by value, 2004-14
Figure 3: Rum, Turkey, volume by segment (liters, million), 2004-14
Figure 4: Rum, Turkey, category growth comparison, by volume, 2004-14
Figure 5: Rum, Turkey, distribution channels by volume (%), 2008-09
Figure 6: Annual data review process

LIST OF TABLES
Table 1: Rum category definitions
Table 2: Rum distribution channels
Table 3: Rum, Turkey, value by segment (TRYm), 2004-09
Table 4: Rum, Turkey, value forecast by segment (TRYm), 2009-14
Table 5: Rum, Turkey, value by segment ($m), 2004-09
Table 6: Rum, Turkey, value forecast by segment ($m), 2009-14
Table 7: Rum, Turkey, volume by segment (liters, million), 2004-09
Table 8: Rum, Turkey, volume forecast by segment (liters, million), 2009-14
Table 9: Rum, Turkey, brand share by volume (%), 2008-09
Table 10: Rum, Turkey, volume by brand (liters, million), 2008-09
Table 11: Rum, Turkey, company share by volume (%), 2008-09
Table 12: Rum, Turkey, volume by company (liters, million), 2008-09
Table 13: Rum, Turkey, distribution channels by volume (%), 2008-09
Table 14: Rum, Turkey, volume by distribution channel (liters, million), 2008-09
Table 15: Rum, Turkey, expenditure per capita (TRY), 2004-09
Table 16: Rum, Turkey, forecast expenditure per capita (TRY), 2009-14
Table 17: Rum, Turkey, expenditure per capita ($), 2004-09
Table 18: Rum, Turkey, forecast expenditure per capita ($), 2009-14
Table 19: Rum, Turkey, consumption per capita (liters), 2004-09
Table 20: Rum, Turkey, forecast consumption per capita (liters), 2009-14
Table 21: Turkey population, by age group, 2004-09 (millions)
Table 22: Turkey population forecast, by age group, 2009-14 (millions)
Table 23: Turkey population, by gender, 2004-09 (millions)
Table 24: Turkey population forecast, by gender, 2009-14 (millions)
Table 25: Turkey nominal GDP, 2004-09 (TRYbn, nominal prices)
Table 26: Turkey nominal GDP forecast, 2009-14 (TRYbn, nominal prices)
Table 27: Turkey real GDP, 2004-09 (TRYbn, 2000 prices)
Table 28: Turkey real GDP forecast, 2009-14 (TRYbn, 2000 prices)
Table 29: Turkey real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Turkey real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Turkey consumer price index, 2004-09 (2000=100)
Table 32: Turkey consumer price index, 2009-14 (2000=100)

Price: $ 350.00

Related research categories

By sector: Spirits, Rum (in Spirits)

By market: Turkey (in Asia)