Rum in the Netherlands to 2014 (Spirits)

This databook provides key data and information on the Rum in the Netherlands (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The rum category was valued at €155.2m ($227.3m) in 2009, representing a CAGR of 3.7% since 2004. *By the end of 2014, the rum category will be worth €190.9m ($279.7m), with an expected CAGR of 4.2% between 2009 and 2014. *The rum market volume totaled 5.3 million liters in 2009, representing a CAGR of 3.8% since 2004. *By the end of 2014, the rum market will total 6.3 million liters, with an expected CAGR of 3.7% between 2009 and 2014. *The rum market was led by light rum (representing 90.7% of the total value), with dark rum accounting for the remaining 9.3% share. *Bacardi Limited is the market leader with a 72% share of the market. Rum in the Netherlands (Spirits)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: rum

Chapter 2 Definition

Chapter 3 Category Analysis: Rum
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Rum, Netherlands, value by segment (€m), 2004-14
Figure 2: Rum, Netherlands, category growth comparison, by value, 2004-14
Figure 3: Rum, Netherlands, volume by segment (liters, million), 2004-14
Figure 4: Rum, Netherlands, category growth comparison, by volume, 2004-14
Figure 5: Rum, Netherlands, company share by volume (%), 2008-09
Figure 6: Rum, Netherlands, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Rum category definitions
Table 2: Rum distribution channels
Table 3: Rum, Netherlands, value by segment (€m), 2004-09
Table 4: Rum, Netherlands, value forecast by segment (€m), 2009-14
Table 5: Rum, Netherlands, value by segment ($m), 2004-09
Table 6: Rum, Netherlands, value forecast by segment ($m), 2009-14
Table 7: Rum, Netherlands, volume by segment (liters, million), 2004-09
Table 8: Rum, Netherlands, volume forecast by segment (liters, million), 2009-14
Table 9: Rum, Netherlands, brand share by volume (%), 2008-09
Table 10: Rum, Netherlands, volume by brand (liters, million), 2008-09
Table 11: Rum, Netherlands, company share by volume (%), 2008-09
Table 12: Rum, Netherlands, volume by company (liters, million), 2008-09
Table 13: Rum, Netherlands, distribution channels by volume (%), 2008-09
Table 14: Rum, Netherlands, volume by distribution channel (liters, million), 2008-09
Table 15: Rum, Netherlands, expenditure per capita (€), 2004-09
Table 16: Rum, Netherlands, forecast expenditure per capita (€), 2009-14
Table 17: Rum, Netherlands, expenditure per capita ($), 2004-09
Table 18: Rum, Netherlands, forecast expenditure per capita ($), 2009-14
Table 19: Rum, Netherlands, consumption per capita (liters), 2004-09
Table 20: Rum, Netherlands, forecast consumption per capita (liters), 2009-14
Table 21: Netherlands population, by age group, 2004-09 (millions)
Table 22: Netherlands population forecast, by age group, 2009-14 (millions)
Table 23: Netherlands population, by gender, 2004-09 (millions)
Table 24: Netherlands population forecast, by gender, 2009-14 (millions)
Table 25: Netherlands nominal GDP, 2004-09 (€bn, nominal prices)
Table 26: Netherlands nominal GDP forecast, 2009-14 (€bn, nominal prices)
Table 27: Netherlands real GDP, 2004-09 (€bn, 2000 prices)
Table 28: Netherlands real GDP forecast, 2009-14 (€bn, 2000 prices)
Table 29: Netherlands real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Netherlands real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Netherlands consumer price index, 2004-09 (2000=100)
Table 32: Netherlands consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Spirits, Rum (in Spirits)

By market: Netherlands (in Europe)